Blog Adoption Rates

Clickz, the marketing site, reports on findings by Guidewire Group about the adoption rates among companies for blogs. The survey represented a cross-section of industries including aerospace, banking, communications, consumer package goods, educations, energy, and insurance. Within these industries.
It reckons that the biggest adopters - 89% - were smaller companies. In brief, here are some of the findings:

"58% of corporate blogs represent companies with less than 100 employees,
companies with over 1,000 employees take up 16% of the blogosphere's corporate segment."

And in terms of revenue:

"companies with under $100 million in revenues account for 45 percent of corporate blogs."

Interestingly, the study also found that companies were using blogs as both internal and external forms of communication:

"91.4 percent use the channel for internal employee communications, and 96.6 percent for external dialog"

Of those who used blogs as an internal tool:

  • 63% cited knowledge sharing as a key advantage.
  • 44 % used it for Internal communications
  • 30% used blogs for project management.
  • 23% used blogs to share personal knowledge management
  • 23 percent for event logging.
  • 20 percent say it's an effective tool for team management.

And barriers to the creation of a blog:

  • 42% of respondents cite maintaining enthusiasm for the blog project as a top barrier
  • 36% find encouraging adoption a hindrance
  • 30% of respondents admit technological problems are a concern
  • 14% said establishing an editorial policy is an issue
  • 18% said enlisting management support is a problem

Yahoo!’s Blog Search Directs Traffic to Marketing Tom

Yahoo_blog_news_betaJust checked my stats and found that Yahoo! news had pointed some people in to my website. It turns out that over the past few days Yahoo! has rolled out and is beta testing a new version of its Yahoo! News Search. This includes blogs, Flickr photos and My Web links. For bloggers this is certainly good news - fusing general news stories with 'grassroots' journalism. This is what Joff Redfern, director of
product at Yahoo! Search, had to say:

"The addition of grassroots news sources into Yahoo! News Search is another example of Yahoo! using world-class technology to deliver relevant content to our audiences. Yahoo! News has become the leading online news destination by continually providing the most comprehensive service to our users, and news search technology is a critical piece of our overall news offering."

Here's what Jeremy Zawodny of Yahoo! had to say:

"While it was widely anticipated that we'd be launching a dedicated blog search engine, we didn't.  Instead, we've incorporated blog results in Yahoo! News Search.


... aside from all the stuff you might read,
look at it from an insider's point of view. Tasked with figuring out how to expose the growing mass of blog content in our index, we figured there were two options.

Option one is to build Yet Another Blog Search Vertical (Technorati, Feedster, Google Blog Search, etc.) that most people would never see.

Option two is to integrate the results somewhere that millions of people could see them in context.

Which would you choose?

We decided that blogs had been captives of specialty search engines long enough."

I must say that I agree with a colleague of Danny Sullivan's over at Search Engine Watch, who says that though he can see the blog results, he believes that Yahoo! should offer users some more information on what a blog exactly is. Given the the general public's lack of knowledge about what a blog actually is, it would certainly be a welcome addition to add a link to a "what is a blog?" page.

to reach
out to new blog users with a service like this?), it would make little
to no sense

Why isn't their a link or pop-over in place to explain:
+ Whis is a blog?
+ What are blog posts?
+ What's the difference between a blog post and a news story?
+ Who writes blogs?
+ Are you interested in blogging?"

Ogilvy PR’s “Executive Blogger’s Guide to Building a Nest of Blogs, Wikis & RSS”

OgilvyYesterday, on reviewing the Ogilvy PR website I came across The Executive Blogger’s Guide to
Building a Nest of Blogs, Wikis & RSS
(pdf) a very readable, 17-page guide to blogging. Here are the issues that they cover:

  • Welcome to the Blogosphere: The End of Top-Down Talk
    What are Blogs?
  • How Powerful Have Blogs Become?
  • The Unique Characteristics of Blogs
  • Business Blog Examples
  • How To Use RSS Newsreaders
  • Searching and Monitoring Blogs
  • Launching Your Blog
  • Corporate Policies and Blogging
  • Blog Backfires
  • Moblogs & Vblogs
  • Wikis
  • Conclusion:Your Game Plan

Ogilvy PR’s Blogfeeds

came across Olgilvy Blogfeeds, via Steve Rubel’s Micropersuasion. It would appear
that Olgilvy PR has set up a separate site to let visitors have a preview of the
feeds that they are reading across the blogosphere. Blogs are split up into sectors,
such as B2B, Advocacy, Marketing and Politics and each page displays a list of
feeds with the latest blog articles on display. Such a neat idea! and the site
looks smart as well.   

Blogging or Dogging – Brits Don’t Really See the Difference!

Latest research from the UK shows that the majority of people are not aware what a blog is - 70
percent had never heard of blogging, whilst 90 percent had no idea what a podcast is - and most seemed to confuse the word with 'dogging'. The survey conducted by DDB, a unit of New York-based advertising group Omnicom,
said the survey results indicate that:

"...agencies may be pushing
their clients to use new technology -- that is, to advertise on
the new media formats -- too quickly."

Sarah Carter, planning director at DBB London:

"Dogging is the phenomenon of watching couples have sex in semi-secluded places such as out-of-town car parks. News of such events are often spread on Web sites or by using mobile phone text messages.

Our research not only shows that there is no buzz about blogging and podcasting outside of our media industry bubble, but also that people have no understanding of what the words mean," Carter said. "It's a real wake-up call."

Corporate Blogging – To Blog or Not to Blog

This is an interesting PDF document on corporate blogging:

Landing_content_factor_logoThe Content Factor has developed To Blog or Not to Blog, a white paper that provides the basics – and more – on corporate blogging. To receive your free copy, simply enter your name and email address below, and click DOWNLOAD. The paper will then be available for download to your hard drive.

The Blogging Experience Comes to Austin

On the 2nd November there will be a one-day blogging coference in Austin, Texas. The Blogging Experience will:

"explore blogging, podcasting and video podcasting and their
potential benefits and value in building brands, educating prospects,
making sales and cultivating customer loyalty."

Speakers include Steve Rubel and Shel Israel and topics to be discussed include: RSS: The New Marketing Intelligence Radar, Blogging To #1: Positioning Your Company As The Thought Leader, PR & Blogs: Anticipating & Managing The Blogstorm, Top Blogs Dissected: What Separates The Winners From Losers and The Future: Enterprise-Casting. Entry is $170 and includes a free copy of Shel Israel and Robert Scoble's eagerly awaited book Naked Conversations.

Seth Godin Releases New eBook on Blogging

Seth Godin has just released a new ebook on blogging. Having already cast his eye over web design - with Knock Knock - and shown how you can use online marketing tools to make your site work better, he has now turned his attention to blogging. Called Who's There?, the ebook is not

".. about how to write better or how to follow the traditional conventions about formatting and building a blog. It's not designed to sell you one service instead of another, either.

Instead, I divide the blog world into three groups and turn my attention to one. And in particular, I try to sell you hard on how building a blog asset can have a spectacular impact on you, your career, your organization and your ideas."

You can download the pdf from here: Seth Godin: Who's There?

Via: Micropersuasion
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Matt Cutts of Google Starts his own Blog

Matt Cutts, Google's highly respected software engineer and creator of Google's "safe search", has just set up his own blog. A lot of folk say that Cutts is "googleguy" over at Webmasterworld and if you want to get the lowdown on the workings of Google from this Google guy, you  better head off to Matt Cutts: Gadgets, Google, and SEO. Though Google own Blogger, Cutts has decided to opt for Word Press to develop his own blog. So far the site has thrown up some interesting and thought-provoking articles.

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