Blogging

Yahoo!’s Blog Search Directs Traffic to Marketing Tom

Yahoo_blog_news_betaJust checked my stats and found that Yahoo! news had pointed some people in to my website. It turns out that over the past few days Yahoo! has rolled out and is beta testing a new version of its Yahoo! News Search. This includes blogs, Flickr photos and My Web links. For bloggers this is certainly good news - fusing general news stories with 'grassroots' journalism. This is what Joff Redfern, director of
product at Yahoo! Search, had to say:

"The addition of grassroots news sources into Yahoo! News Search is another example of Yahoo! using world-class technology to deliver relevant content to our audiences. Yahoo! News has become the leading online news destination by continually providing the most comprehensive service to our users, and news search technology is a critical piece of our overall news offering."

Here's what Jeremy Zawodny of Yahoo! had to say:

"While it was widely anticipated that we'd be launching a dedicated blog search engine, we didn't.  Instead, we've incorporated blog results in Yahoo! News Search.

Why?

... aside from all the stuff you might read,
look at it from an insider's point of view. Tasked with figuring out how to expose the growing mass of blog content in our index, we figured there were two options.

Option one is to build Yet Another Blog Search Vertical (Technorati, Feedster, Google Blog Search, etc.) that most people would never see.

Option two is to integrate the results somewhere that millions of people could see them in context.

Which would you choose?

We decided that blogs had been captives of specialty search engines long enough."

I must say that I agree with a colleague of Danny Sullivan's over at Search Engine Watch, who says that though he can see the blog results, he believes that Yahoo! should offer users some more information on what a blog exactly is. Given the the general public's lack of knowledge about what a blog actually is, it would certainly be a welcome addition to add a link to a "what is a blog?" page.

to reach
out to new blog users with a service like this?), it would make little
to no sense

Why isn't their a link or pop-over in place to explain:
+ Whis is a blog?
+ What are blog posts?
+ What's the difference between a blog post and a news story?
+ Who writes blogs?
+ Are you interested in blogging?"


Ogilvy PR’s “Executive Blogger’s Guide to Building a Nest of Blogs, Wikis & RSS”

OgilvyYesterday, on reviewing the Ogilvy PR website I came across The Executive Blogger’s Guide to
Building a Nest of Blogs, Wikis & RSS
(pdf) a very readable, 17-page guide to blogging. Here are the issues that they cover:

  • Welcome to the Blogosphere: The End of Top-Down Talk
    What are Blogs?
  • How Powerful Have Blogs Become?
  • The Unique Characteristics of Blogs
  • Business Blog Examples
  • How To Use RSS Newsreaders
  • Searching and Monitoring Blogs
  • Launching Your Blog
  • Corporate Policies and Blogging
  • Blog Backfires
  • Moblogs & Vblogs
  • Wikis
  • Conclusion:Your Game Plan

Ogilvy PR’s Blogfeeds

Just
came across Olgilvy Blogfeeds, via Steve Rubel’s Micropersuasion. It would appear
that Olgilvy PR has set up a separate site to let visitors have a preview of the
feeds that they are reading across the blogosphere. Blogs are split up into sectors,
such as B2B, Advocacy, Marketing and Politics and each page displays a list of
feeds with the latest blog articles on display. Such a neat idea! and the site
looks smart as well.   


Blogging or Dogging – Brits Don’t Really See the Difference!

Latest research from the UK shows that the majority of people are not aware what a blog is - 70
percent had never heard of blogging, whilst 90 percent had no idea what a podcast is - and most seemed to confuse the word with 'dogging'. The survey conducted by DDB, a unit of New York-based advertising group Omnicom,
said the survey results indicate that:

"...agencies may be pushing
their clients to use new technology -- that is, to advertise on
the new media formats -- too quickly."

Sarah Carter, planning director at DBB London:

"Dogging is the phenomenon of watching couples have sex in semi-secluded places such as out-of-town car parks. News of such events are often spread on Web sites or by using mobile phone text messages.

Our research not only shows that there is no buzz about blogging and podcasting outside of our media industry bubble, but also that people have no understanding of what the words mean," Carter said. "It's a real wake-up call."


Corporate Blogging – To Blog or Not to Blog

This is an interesting PDF document on corporate blogging:

Landing_content_factor_logoThe Content Factor has developed To Blog or Not to Blog, a white paper that provides the basics – and more – on corporate blogging. To receive your free copy, simply enter your name and email address below, and click DOWNLOAD. The paper will then be available for download to your hard drive.


The Blogging Experience Comes to Austin

On the 2nd November there will be a one-day blogging coference in Austin, Texas. The Blogging Experience will:

"explore blogging, podcasting and video podcasting and their
potential benefits and value in building brands, educating prospects,
making sales and cultivating customer loyalty."

Speakers include Steve Rubel and Shel Israel and topics to be discussed include: RSS: The New Marketing Intelligence Radar, Blogging To #1: Positioning Your Company As The Thought Leader, PR & Blogs: Anticipating & Managing The Blogstorm, Top Blogs Dissected: What Separates The Winners From Losers and The Future: Enterprise-Casting. Entry is $170 and includes a free copy of Shel Israel and Robert Scoble's eagerly awaited book Naked Conversations.


Seth Godin Releases New eBook on Blogging

Seth Godin has just released a new ebook on blogging. Having already cast his eye over web design - with Knock Knock - and shown how you can use online marketing tools to make your site work better, he has now turned his attention to blogging. Called Who's There?, the ebook is not

".. about how to write better or how to follow the traditional conventions about formatting and building a blog. It's not designed to sell you one service instead of another, either.

Instead, I divide the blog world into three groups and turn my attention to one. And in particular, I try to sell you hard on how building a blog asset can have a spectacular impact on you, your career, your organization and your ideas."

You can download the pdf from here: Seth Godin: Who's There?

Via: Micropersuasion
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Matt Cutts of Google Starts his own Blog

Matt Cutts, Google's highly respected software engineer and creator of Google's "safe search", has just set up his own blog. A lot of folk say that Cutts is "googleguy" over at Webmasterworld and if you want to get the lowdown on the workings of Google from this Google guy, you  better head off to Matt Cutts: Gadgets, Google, and SEO. Though Google own Blogger, Cutts has decided to opt for Word Press to develop his own blog. So far the site has thrown up some interesting and thought-provoking articles.

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Spyware Daily Officially Launches

Spywaredailyscreenshot

For the past couple of months I have been involved in the development of a new blog, SpywareDaily.com, for anti-spyware company Pareto Logic who based in British Columbia, Canada. It has been an enjoyable project as I have had to work closely with the team at Pareto Logic and had to adapt the designs from their graphic design team into a blog. The company has taken the right option and engaged the full-time services of a 'resident blogger' - a really neat idea. The blog, in the words of Pareto Logic, is:

"part of its educational strategy and ongoing efforts to address
current and emerging security threats to computer users, ParetoLogic
Inc. unveiled today their educational blog: www.SpywareDaily.com

SpywareDaily.com is designed to educate users on best practices of
protecting themselves from Spyware and security threats that interfere
with normal use and enjoyment of personal computers."

Having written the first few articles myself, the guys have now found their voice and are starting to write some really good and varied articles on subjects such as:

Rant: IE7, Microsoft Woes, and PC Addiction

Spyware Down Under


Is Google Evil?


Stream of Spyware Consciousness


More Viruses and Worms Dropping Spyware


Updating Your Security Arsenal

In order to get the word out they used PR Newswire to good effect and have started to get into the habit of leaving high-value comments on related websites. Periodically, I'll keep posting on how the blog is doing.