Every year Mary Meeker issues a report on the latest Internet trends. This year you have 196 slides where you can discover the latest trends, stats and innovations. This is great for those involved in digital marketing who may use it to help shape strategy, as an aid to convince the boss of your digital plan or to give presentations. It is also superb as a reference for those who are doing digital marketing qualifications. So, make yourselves a cup of tea, sit back and be prepared to learn LOADS!
According to Bufferapp Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets. Socialbakers, who looked at the top 10% of posts made by more than 30,000 Facebook brand pages, discovered that posts with photos saw the most interactions 87% of the total.
I use the following two Social Media apps fairly often - Facebook and Twitter, for both business and personal accounts. Quite often I will need to find the right image for a Facebook update, change a cover or profile photo, add event images or even do some Facebook advertising. These days most of the posts that I add to Twitter will have some form of image and the same applies to Twitter advertising. One of my preferred apps for creating these Social Media images is Canva and before I start creating these images I often find myself typing keywords into Google along the lines of, "what is the image size of a Facebook cover photo".
The other day, whilst trying to find the "ultimate guide", I came across a very useful resource. Buffer have created The Mega Guide to Ideal Image Sizes for Your Social Media Posts: Guidelines for All 6 Major Social Networks, a resource that looks at the top 6 Social Media networks and offers up a cheat sheet on the optimum sizes for your Social Media images. They reckon that they will return to this page to update it as and when required. So, head over there now, bookmark the page and start creating optimum images on your Social Media channels.
Here are some tips from the Social Media channels themselves:
Customizing your profile
Fb pages: Sizes & Dimensions
What size should my ad image be? (Ad Images)
Create or edit channel art
Photos are Still King on Facebook
How Twitter’s Expanded Images Increase Clicks, Retweets and Favorites
Omnicore’s Social Media Size Cheat Sheet
Social Media Design Blueprint by Covershub
We have a number of courses lined up for the upcoming months, which cover both CIM Accredited courses and Non-Accredited one-day workshops. The ones listed below are delivered in either in Cardiff or London; for more bespoke solutions, check out our in-house courses.
CIM/CAM Diploma in Digital Marketing
The CAM Diploma course is made up of the three modules and gives students the tactical and strategic tools required to make a difference in their organisations.
These practical courses cover some key areas of Digital Marketing that individuals need to apply to their organisations today.
Do you know what your first ever Tweet was? I was just modifying my Twitter Training Course web page and was curious to find out when my first tweet was. Well, it was tweeted 8 years and 3 months' ago. In this tweet I am talking about preparing for a Web 2.0 workshop; today I say "Social Media Marketing" workshops.
And here is the first ever Tweet, from Twitter's Jack Dorsey:
These are some tweets from other well-known people:
To discover your first tweet, head over to Twitter.
Facebook Pages has been a phenomenon for businesses for a few years now. Brands, local government, charities and SME's are all using it and each one is trying to figure out how to maximise it's potential for their organisation. Well, here are some features which we think may be of interest to you.
Facebook is trialling a new feature with Messenger for Business that allows customers to connect with businesses once an order has been placed. Imagine having the ability to reach out directly to head of sales once you place an order?
Did you know that you can create a call to action from within your Facebook header? It can be anything along the lines of what you see in the following image
When you like a Facebook page, there is a chance that you may miss out on events that they publish - possibly due to quirks of the Facebook Algorithm. But now you can increase visibility for your events by inviting your Facebook fans to subscribe to your Events page.Once an event is posted they will receive notification.
According to Fortune magazine, in an article titled 'How Facebook's video-traffic explosion is shaking up the advertising world', Facebook's video traffic is now reaching 4 billion views a day! And check this out - 70% of all videos on Facebook are uploaded directly to Facebook and not through YouTube (last year it was 75% for YouTube). With Facebook users totalling 1.4 billion and Facebook/Instagram accounting for 1 in every 5 minutes spent on smartphones (in US), we can see that video is VERY important. So, is it time to rethink your online video strategy?
Here's a neat tool that you can use explore the Twitter accounts of other users. Say, you're following a client and want to get to know the numbers of retweets they tend to get, their followers, top hashtags, and other interesting metrics, you would need to visit their Twitter account and do some research. However, with Riffle (Chrome plugin) you simply click on an icon next to their Twitter account and, hey presto, the information appears in a neat sidebar.
Here's an example of how the Riffle icon appears in your Twitter timeline. Notice that it appears next to each Twitter name.
Simply clicking on the icon brings in this inserting snapshot of that Twitter account, which includes 'retweets/tweet', 'favorites/tweet', top hashtags, mentions and URL's and even tells you which is their preferred platform.
Riffle reckons that this tool is useful for the following roles: marketers, customer service, agencies and sales and can be used for competitor analysis, finding influencers (it also includes a Klout score), insights on leads and customers and improving customer experience.
Get Chrome Plugin
Twitter Training Course (London and Cardiff)
You may be familiar, or just heard, of the periodic table of chemical elements but I thought I'd share with you the Periodic Table of SEO Success Factors. We have started to introduce this useful Search Engine Optimisation framework to students on both the Digital Marketing Planning and Digital Marketing Essentials courses that we run. As Search Engine Land authors note: "SEO seems like alchemy to the uninitiated" but this useful diagrammatic representation of the key factors will hopefully offer you some clues as to what you should be focusing on for success. They divide the table into "On-The-Page-SEO" and "Off-The-Page-SEO" and each element is ranked from -3 to +3. The on-the-page SEO includes areas such as: content, HTML and architecture, whilst the "off-the-page SEO" includes links, trust, social and personal. Each of these are further broken down to give you, if you're not familiar, a glimpse of what you might want to adjust.We hope that it will help you to look at SEO in a slightly different way.
Would you like to learn how to use Google AdWords successfully? Our two-day workshop aims to take AdWords users from beginner/intermediate-level to intermediate/advanced-level knowledge and experience of using this most powerful of mediums. The course is delivered on two consecutive months to give people people time to explore and understand the foundations of AdWords and then to apply them to their own organisations.
Marketing Tom Media has collaborated with Liberty Marketing, a Google Partner and one of the top 10 AdWords agencies in the UK, to create an interactive two-day course that will teach you how to take your AdWords to another level. You will also learn the secrets of some of the best PPC campaigns in the UK. Check our Google AdWords Training page to find out more.
Google is currently rolling out a new (beta) tool within Webmaster Tools. Replacing Search Queries, the Search Analytics tool allows you to analyse your search queries in more detail. The search box within Search Analytics lets you measure 'Clicks', 'Impressions', 'CTR' and 'Position' against Queries, Pages, etc (see below). This update is certainly an improvement over the previous version and offers SEO and Webmaster folk more detail, especially as they can apply various filters. This set up very much reminds me of the dimensions and metrics elements within Google Analytics.
So, let's take a quick look at its latest functionality. Notice how the selection of 'Clicks' brings in the keywords with the highest amount of clicks for the stated time period. Should you wish to add a filter, Webmaster Tools will allow you to filter in/out certain aspects (USA in countries) or compare. The date selector allows you to select a date range or compare date periods - again a very useful tool.
Let's say that you wanted to analyse the clickthrough rate for a given keyword and its relative position in Google searches, you simply select "Query" and apply "Clicks", "CTR" and "Impressions" against it. This can allow you to measure your performance against competitors or even try and see how you could improve the CTR - possibly through meta description/content or page title mods.
If you're looking at opportunities that might be going a begging, select "Clicks" and "Impressions" and measure them against "Queries". If you run down the list of keywords you will then find Google Organic queries where you're not appearing. You'll obviously need to look at the "Impressions" to work out which ones you'll wish to target. Then you'll need to work out how to optimise pages around these words to get more clicks for those keywords.
So, as we can see this tool can be quite useful for different insights into how your web pages are performing for certain searches on Google.
Google Analytics Training Course (London and Cardiff)