Jack Dorsey is back at the helm of Twitter and it looks like things have been fairly busy over there for the past few weeks. Whilst some of the news outlets have focused on Twitter's growth problems Jack and his team have been getting on with the job of improving Twitter. So, where shall we start?
Loves replace Favourites
Well, yesterday Twitter decided to turn its "favourites" button into a heart and call it "Likes". If you listen to some people, you'd think the Twittersphere had exploded but, I must say, I quite the idea. I was never really sure about favouriting - was it for me to save (bookmark) or to say to people that I liked what they were tweeting? Well, this button seems to make more sense and I'm sure my number of 'loves' will increase!
Another recent development (2 weeks' old actually) which you may have seen on your desktop or mobile devices is the poll function. This allows you to create snap polls to get quick feedback from your audience on all manner of subjects. The two-choice poll appears in your compose box, lasts for 24 hours and polling is anonymous.
Are you looking for ideas to help you develop your content marketing strategy? Well, you just might find this matrix, created by First 10 and Smart Insights, to be of use. I'm sure it will start you thinking of the huge number of ways you can get your target audience to engage with your content (and hence your company or brand) and to think of the types of content that exist out on the internet. As Danyl Bosomworth says, the matrix "is structured to help you think through the dimensions of different content based on how your audience might think and what you're trying to achieve as a business".
Students on the CAM Diploma in Digital Marketing and the digital electives of the Certificate in Professional Marketing and the Diploma in Professional Marketing will be familiar with the term content marketing and its many applications. For those who are new to content marketing here is a definition from the Content Marketing Institute:
Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.
I'm sure that for this looking to develop content marketing strategies or students looking to get some inspiration/ideas on how to answer exam papers, this will prove to be very useful. So, why not download this useful template today and use it to kickstart your content marketing strategy?
Every year Mary Meeker issues a report on the latest Internet trends. This year you have 196 slides where you can discover the latest trends, stats and innovations. This is great for those involved in digital marketing who may use it to help shape strategy, as an aid to convince the boss of your digital plan or to give presentations. It is also superb as a reference for those who are doing digital marketing qualifications. So, make yourselves a cup of tea, sit back and be prepared to learn LOADS!
According to Bufferapp Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets. Socialbakers, who looked at the top 10% of posts made by more than 30,000 Facebook brand pages, discovered that posts with photos saw the most interactions 87% of the total.
I use the following two Social Media apps fairly often - Facebook and Twitter, for both business and personal accounts. Quite often I will need to find the right image for a Facebook update, change a cover or profile photo, add event images or even do some Facebook advertising. These days most of the posts that I add to Twitter will have some form of image and the same applies to Twitter advertising. One of my preferred apps for creating these Social Media images is Canva and before I start creating these images I often find myself typing keywords into Google along the lines of, "what is the image size of a Facebook cover photo".
The other day, whilst trying to find the "ultimate guide", I came across a very useful resource. Buffer have created The Mega Guide to Ideal Image Sizes for Your Social Media Posts: Guidelines for All 6 Major Social Networks, a resource that looks at the top 6 Social Media networks and offers up a cheat sheet on the optimum sizes for your Social Media images. They reckon that they will return to this page to update it as and when required. So, head over there now, bookmark the page and start creating optimum images on your Social Media channels.
Here are some tips from the Social Media channels themselves:
Customizing your profile
Fb pages: Sizes & Dimensions
What size should my ad image be? (Ad Images)
Create or edit channel art
Photos are Still King on Facebook
How Twitter’s Expanded Images Increase Clicks, Retweets and Favorites
Omnicore’s Social Media Size Cheat Sheet
Social Media Design Blueprint by Covershub
We have a number of courses lined up for the upcoming months, which cover both CIM Accredited courses and Non-Accredited one-day workshops. The ones listed below are delivered in either in Cardiff or London; for more bespoke solutions, check out our in-house courses.
CIM/CAM Diploma in Digital Marketing
The CAM Diploma course is made up of the three modules and gives students the tactical and strategic tools required to make a difference in their organisations.
These practical courses cover some key areas of Digital Marketing that individuals need to apply to their organisations today.
Do you know what your first ever Tweet was? I was just modifying my Twitter Training Course web page and was curious to find out when my first tweet was. Well, it was tweeted 8 years and 3 months' ago. In this tweet I am talking about preparing for a Web 2.0 workshop; today I say "Social Media Marketing" workshops.
And here is the first ever Tweet, from Twitter's Jack Dorsey:
These are some tweets from other well-known people:
To discover your first tweet, head over to Twitter.
Facebook Pages has been a phenomenon for businesses for a few years now. Brands, local government, charities and SME's are all using it and each one is trying to figure out how to maximise it's potential for their organisation. Well, here are some features which we think may be of interest to you.
Facebook is trialling a new feature with Messenger for Business that allows customers to connect with businesses once an order has been placed. Imagine having the ability to reach out directly to head of sales once you place an order?
Did you know that you can create a call to action from within your Facebook header? It can be anything along the lines of what you see in the following image
When you like a Facebook page, there is a chance that you may miss out on events that they publish - possibly due to quirks of the Facebook Algorithm. But now you can increase visibility for your events by inviting your Facebook fans to subscribe to your Events page.Once an event is posted they will receive notification.
According to Fortune magazine, in an article titled 'How Facebook's video-traffic explosion is shaking up the advertising world', Facebook's video traffic is now reaching 4 billion views a day! And check this out - 70% of all videos on Facebook are uploaded directly to Facebook and not through YouTube (last year it was 75% for YouTube). With Facebook users totalling 1.4 billion and Facebook/Instagram accounting for 1 in every 5 minutes spent on smartphones (in US), we can see that video is VERY important. So, is it time to rethink your online video strategy?
Here's a neat tool that you can use explore the Twitter accounts of other users. Say, you're following a client and want to get to know the numbers of retweets they tend to get, their followers, top hashtags, and other interesting metrics, you would need to visit their Twitter account and do some research. However, with Riffle (Chrome plugin) you simply click on an icon next to their Twitter account and, hey presto, the information appears in a neat sidebar.
Here's an example of how the Riffle icon appears in your Twitter timeline. Notice that it appears next to each Twitter name.
Simply clicking on the icon brings in this inserting snapshot of that Twitter account, which includes 'retweets/tweet', 'favorites/tweet', top hashtags, mentions and URL's and even tells you which is their preferred platform.
Riffle reckons that this tool is useful for the following roles: marketers, customer service, agencies and sales and can be used for competitor analysis, finding influencers (it also includes a Klout score), insights on leads and customers and improving customer experience.
Get Chrome Plugin
Twitter Training Course (London and Cardiff)
You may be familiar, or just heard, of the periodic table of chemical elements but I thought I'd share with you the Periodic Table of SEO Success Factors. We have started to introduce this useful Search Engine Optimisation framework to students on both the Digital Marketing Planning and Digital Marketing Essentials courses that we run. As Search Engine Land authors note: "SEO seems like alchemy to the uninitiated" but this useful diagrammatic representation of the key factors will hopefully offer you some clues as to what you should be focusing on for success. They divide the table into "On-The-Page-SEO" and "Off-The-Page-SEO" and each element is ranked from -3 to +3. The on-the-page SEO includes areas such as: content, HTML and architecture, whilst the "off-the-page SEO" includes links, trust, social and personal. Each of these are further broken down to give you, if you're not familiar, a glimpse of what you might want to adjust.We hope that it will help you to look at SEO in a slightly different way.