To find out the meta information that your competitors are using, simply go to their Web pages and then click View > Source (on the Internet Explorer menu) and look for description or keywords (if they’re not clearly visible, try Control+F). If you're using Safari, you will need to go to Develop > Show Page Source. Don't forget that Google does not use the keywords meta tag in web ranking.
If you would like to develop your Digital Marketing skills, why not take a look at our CIM Certificate in Professional Marketing course, which covers areas such as company audit, competitor analysis and creation of objectives.
12 tools To Analyse Your Competitors Online
Competitor Analysis For Digital Marketing
If you're looking to find out if your site is listed on Google, type in
Should you wish to know how many of your pages are listed within Google, type in the following: yourdomain+site:www.yourdomain.com
Stuck for keywords for your site? Want to know what people are typing into search engines? Then, give the Overture Suggestion Tool a go. It is a great way to find out what search terms people have been typing into Overture. It can really help you find new keywords for use in your meta description and keywords, as well as the site content. You can either take a look at the .com suggestion toolor the UK one. A small number of other countries also have suggestion tools.
Tom Peters is the highest profile management ‘guru’ in the world. He commands huge appearance fees and watching him speak doesn’t come cheap, either – you may have to pay up to 500-600 smackeroonies. There is a cheaper way, though..
Tom on the cheap
1. Go to Tom’s Web site and download his presentation slides for FREE.
2. Carry out searches on the web for free Web seminars/webcasts or live presentations
3. Get someone else to pay for your ticket!
4. Tom Peters newsletters and observations
5. Download a free chapter from his book Re-Imagine
6. Participate in the Tom Peters discussion forum
7. Tom Peters seminar in Minneapolis on November 17th - prices $24. How much?????
8. Tom Peters Seminar in Toronto on November 19th - prices CAD $59
October 27th update: FREE online seminar for November 10th
Saturday morning and, like very morning, I get a number of letters asking me if I'd be interested in a new mortgage, a loan, health insurance and a multitude of other unnecessary offers. Up until a few months ago I used to stick them directly in the bin, that was until I heard the story of someone who got so fed up of receiving offers from companies, that they decided to use the prepaid envelope to send a brick back to the company, hoping that the offending company would pay the postage.
Now, I put all their marketing literature back into their pre-paid envelopes, letter and all, and make sure I strike out my name saying "Not Interested". It seems to do the trick and puts a smile on my face every time I do it!! I never asked them to send me this information, and waste natural resources doing so, but I can certainly help them pay for it.
There are very few search engines where you can go and manually submit your site these days. Most of them either offer paid inclusion direct to their site or inclusion as part of a larger submission process. Of the major search engines, the following offer you free submission:
Hotbot (look for ‘Free Submission’ Button)
However, they can take some time to register your site – sometimes up to 6-8 weeks. That’s why they offer a rapid inclusion service, where they guarantee to get your site indexed in 24-48 hours but at a cost (around $35-40).
Page titles are one of the most important elements to get right for a listing on Google and other search engines. Type in search words for your industry into Google and see how prominently they feature in the top-listed sites.
They are the first words that appear in the individual organic listings and are the words our eyes are often drawn to. So, they are obviously very important in terms of acquiring customers and, hopefully, directing them to our website. Notice how prominent they are in the Periodic Table of SEO Success Factors.
Where do they appear?
In your Internet Explorer, Netscape or Opera browser window, you will see the page title just above ‘File’, ‘Edit’, ‘View’, etc in the blue strip. Page titles are not a means to an end and should be used in conjunction with all of the 5 elements in the 5-step process. I would recommend the following approach with page titles:
Want to know how many of your pages are listed on the search engines? Market Leap offers visitors a great tool which tells you how many of your web pages are listed on: Alltheweb, AltaVista, Google/AOL and HotBot/Inktomi
The other day I heard that someone in Bristol, England was auctioning a bucket of water on eBay and that the bidding had already reached £12. As a matter of interest I took a look on eBay and found that the bidding price was now £137.50!! One of the conditions of the purchase was that you had to go to agreed place to pick it up.
However, there is a serious side to this story and that is that all the money is going to OXFAM in Southern Sudan who are drilling wells for local people who have no water. So, go to this page and bid. If you do go there, you will have participated in a little viral marketing!