Blog

CIM April 2018 Results Are Out

The April 2018 Assessment Board results are now out (1 day early) and we are pleased to say that yet again our students have achieved a 100% pass rate across all CIM/CAM courses. We are really pleased for you all as we know how work and dedication you have put into these assignments and exams.


Google Analytics Resources

Every month Marketing Tom Media delivers Google Analytics training either as public courses (in both London Cardiff) or as in-house courses. And on our courses we often discuss resources that students may find of use. Here is a list of websites and web resources which I think Social Media, Analytics and CIM students may find of use.

Let's start with an obvious one - Google Analytics for Beginners from the Google Analytics Academy. You are able to sign up for the Academy where "you'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts". A really good resource which is driven by video.

If you don't have a Google Analytics account from your own organisation, or would just like to trial analytics, just over to the Google Analytics demo account page from where you can test drive a live website using GA. (more…)


Mary Meeker’s Internet Trends 2018

Every year Mary Meeker delivers one of the most anticipated presentations on Internet trends. This year it was delivered at the Code Conference in Rancho Palos Verdes, California. The slides below cover all aspects of Internet trends relating to smartphones, time spent on the Internet, mobile payments, voice-controled applications, e-commerce sales, and offer insights into both companies (like Amazon and Google) and countries (such as China). It runs out to 294 slides and here are some interesting points:

  • 3.6 billion people or half the world is on the Internet
  • eCommerce revenue was up 16% in 2017 in the U.S. versus 14% the previous year
  • Often when people start out in eCommerce they go to companies like Shopify and take payments through companies like Square
  • People's product searches begin either with Amazon (49%) or with search engines like Google (36%)
  • But discovery is emerging as a way to find products, especially on platforms like Facebook and Instagram
  • Social media is enabling more efficient product discovery in commerce
  • eCommerce referrals from social media, are at 6% versus 2% in 2015
  • 45% of Spotify's monthly active users are subscribers versus 0% when they launched the subscription product 10 years ago
  • 79% of US consumers are willing to share 'Personal data' for 'Clear Personal Benefit'

There is a lot of very useful data here which can give you an insight into where the Internet is heading and, possibly, where your focus as an organisation should be. China and AI are worth particular attention on this slide deck.

Here's the video presentation of the Internet Trends:

And here is the slide deck:


Social Media Cheat Sheet: Hashtags, Image Sizes and More

I delivered a social media marketing training course in London yesterday to a group of attendees from a diverse range of organisations. As with every social media course run we had a good range of questions regarding Twitter, Facebook, Instagram and blogging. And so I thought I'd share some of the subjects that came up (along with others on recent social media courses) and offer you links to different sources where you will find the answers.

Character Length and Number of Hashtags

As with every social media course the question of the optimal amount of characters for writing blogs, Facebook updates, Twitter updates and the correct number of hashtags for Instagram and Twitter always comes up. In an article I wrote last month - 21 awesome social media hacks - I point out that 2 hashtags or Twitter and 11 for Instagram seem to be acceptable (both stats come from CoSchedule).

If you're looking for a comprehensive guide to write numbers of characters and hashtags for all of the social media the Platforms, can I suggest you take a look at the Know Your Limit: The Ideal Length of Every Social Media Post article from Spout Social. (more…)


And we have a winner!

Congratulations to Louise Lewis who  has won this month's book draw - Lost and Founder by Rand Fishkin. Hopefully, we will have another book draw next month. Better luck next time to everyone else.


21 Awesome Social Media Hacks for Digital Marketers

Before looking at some of the hacks you can use within social media, it is worth considering some of the stats. Did you know there are 3.03 billion active social media across the globe. 91% of retail brands use 2 or more social media channels, whilst 81% of all small and medium businesses use some kind of social platform. And according to Social Media Today Customers Spend 20-40% More On Companies Who Engage With Them On Social Media? So, with all of this going on, it is so critical that you are armed with the tools to help you succeed. And, with that in mind, here are 21 Social Media hacks you can implement today! (more…)


Marketing Tom Book Competition

Our latest book offer is from one of the most well-known faces of SEO, Rand Fishkin, who set up the SEO company Moz, a company that "is the world's most popular provider of inbound marketing software (Crunchbase)."

Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world.

This is not that story.

Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a $45 million a year business, but Fishkin's business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.

In Lost and Founder Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. And venture capital always comes with strings attached.

"This book is an honest, generous and useful look at what actually happens when you build a company, including the downs as well as the ups... I wish I had read it thirty years ago" Seth Godin

'Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company" Julie Zhou, VP of Product Design at Facebook

Enter the competition

To enter the competition just following out the details below.

Your Name (required)

Your Email (required)

Would you like to receive Digital Marketing updates from us? (required)
YesNo

Lost and Founder is published by Penguin and will be released on April 26th, 2018. Our draw will take place on May 4th, 2018 at 12.00 pm and we will announce the winners on this site and by email. Good luck!


How many Social Media examples are used on our courses?

When you run a Social Media course you need to give trainees an idea of how other organisations use Social Media. This is the number of examples we use on our 1-day course. Check out course details over here.


Launch of the CIM Digital Diploma in Professional Marketing

We are excited to announce that from June of this year Marketing Tom will be offering the new CIM Digital Diploma in Professional Marketing.

This is a new qualification designed to offer progression from a number of digitally focused Level 4 qualifications available within the sector and also links with the existing Level 6 Diploma in Professional Marketing. The aim of the Level 6 Digital Diploma in Professional Marketing is to provide the practicing marketer with relevant, contemporary marketing content to equip them for the current global landscape.

Marketing Tom, as many of you are aware, have delivered the CAM Diploma in Digital Marketing for many years and scores of people have successfully completed this qualification. This qualification will be retired in July 2018 but we are confident that many of our CAM and CIM Level 4 students, along with marketers who may not be familiar with Marketing Tom, will relish the opportunity to study 3 'pure digital' modules at this higher level.

Our approach to delivery will be slightly different to other modules. We plan to deliver courses over two 1-day training days (on consecutive months) and 1 Saturday revision/ assessment planning day. We anticipate that there will be two cohorts per year and numbers will be a limited to a maximum of 12 per course.

Here's an overview of the qualification from the CIM:

If you'd like more information, please visit the CIM Digital Diploma in Professional Marketing page or call us on 02920 005 778.

Yeah