Every year Mary Meeker delivers one of the most anticipated presentations on Internet trends. This year it was delivered at the Code Conference in Rancho Palos Verdes, California. The slides below cover all aspects of Internet trends relating to smartphones, time spent on the Internet, mobile payments, voice-controled applications, e-commerce sales, and offer insights into both companies (like Amazon and Google) and countries (such as China). It runs out to 294 slides and here are some interesting points:
- 3.6 billion people or half the world is on the Internet
- eCommerce revenue was up 16% in 2017 in the U.S. versus 14% the previous year
- Often when people start out in eCommerce they go to companies like Shopify and take payments through companies like Square
- People's product searches begin either with Amazon (49%) or with search engines like Google (36%)
- But discovery is emerging as a way to find products, especially on platforms like Facebook and Instagram
- Social media is enabling more efficient product discovery in commerce
- eCommerce referrals from social media, are at 6% versus 2% in 2015
- 45% of Spotify's monthly active users are subscribers versus 0% when they launched the subscription product 10 years ago
- 79% of US consumers are willing to share 'Personal data' for 'Clear Personal Benefit'
There is a lot of very useful data here which can give you an insight into where the Internet is heading and, possibly, where your focus as an organisation should be. China and AI are worth particular attention on this slide deck.
Here's the video presentation of the Internet Trends:
And here is the slide deck: