Every month I get calls from SME's looking to improve their web presence. A typical call would start off like this, “I have a website [probably built on WordPress] and I'm having having trouble updating it, is this something that you can help you with?”. These types of call are usually from people who are a little bit disgruntled by the fact that they have to pay their web developers to make minor changes or have possibly forgotten how to update their sites themselves.
When you dig a little deeper you find this is not the only issue that they are having. And, more often than not, and after asking a couple questions, you can find out that there are probably a whole raft of tools they could be using and techniques they could be employing to improve their website presence.
So, here are a list of simple tools and techniques that SME's can be employing to maximise their web presence.
1. Website page titles and meta descriptions.
Page titles can be seen in the search results when you do a Google search and the in the tab of your browser:
They are often generated from page/post headlines (especially if you're using WordPress) but can be changed to be more focused for your target audience. Try to make sure the focused keywords for that page appear here. If you want advice on keywords, try Ubersuggest or Google's Keyword Planner. Meta descriptions (which often but not always) appear under the page title can give the searcher more detail about the link they are about to click. It is hard work but it is worth working on Page Titles and Meta Descriptions on your key pages. (more…)