Once again our CIM students have done us proud. For both the CIM level 3 and CIM level 4 assessments all of our students passed; the majority of them achieving A's and B's. For the past four years we have achieved an almost 100% pass rate for all modules at these levels. If you would like more information on our CIM courses, please check out our CIM page.
If you're a recent graduate or have graduated in the last 3 years, we have a great opportunity for you to study just 1 module and gain a qualification from the world’s leading professional marketing body, the CIM (Chartered Institute of Marketing). CIM have been supporting, representing and developing marketers for over 100 years, and their mission is to create marketing advantage for the benefit of professionals, business and society.
So, if you would like to find out more, please take a look at our Graduate Gateway page and then get in touch with us.
Master new skills in Social Media Advertising in 1 DAY!
Social Media Advertising spend is expected to top $93 billion by the end of 2019 and 53% of businesses use Social Advertising to reach their customers. By 2020 Social Media Advertising will overtake tv advertising spend. So, isn't time you mastered it?
Marketing Tom, in collaboration with Liberty Marketing, has developed a great new course - Facebook Advertising. It will be delivered as a public course from April and the special-rate cost will be £245 (+VAT). If you would like to book a place, please take a look at our Facebook Ads Training Course page.
By the end of the day you will have mastered the skills to create high-performing Social Media Advertising campaigns. The main focus is on Facebook (Instagram) as this is the most popular and given that there are so many similarities between Facebook and Twitter and Linkedin. It is split into two areas: theory and practice.
Our Facebook (Paid Social) Ads specialist has a number of years' experience in this field at both agency and client level and will give you the right balance of theory and practice to help you master Facebook (Paid Social) Media advertising.
Facebook Advertising Theory
The first part of the day is spent going through set up, campaign structure, the all-important Facebook Funnel, creation of ads and audiences, budgets and ad types. We then offer attendees a master class on creating ads, give you tips on how to manage your account before exploring Twitter and LinkedIn.
Facebook Advertising Practice
The second part of the day is spent doing a hands-on session. Guided by your tutor will go through campaign creation, audience selection, ad creation and many more fundamentals on how to maximise your use of Facebook. All the time you will be offered great advice by your tutor.
We delivered our first course at the start of March. Here's what our client had to say:
Marketing Tom organised a two-day course of intensive training on Google and social media ads, for me and 10 colleagues with varying degrees of online advertising experience. They were a pleasure to work with from start to finish. Our training leader was exceptionally knowledgeable and able to answer every question we threw his way. We left the training feeling fully informed and - most importantly - able to tackle our online advertising campaigns with confidence.
What To Do Next
If you would like to book a place, please take a look at our Facebook Ads Training Course page.
Every month I get calls from SME's looking to improve their web presence. A typical call would start off like this, “I have a website [probably built on WordPress] and I'm having having trouble updating it, is this something that you can help you with?”. These types of call are usually from people who are a little bit disgruntled by the fact that they have to pay their web developers to make minor changes or have possibly forgotten how to update their sites themselves.
When you dig a little deeper you find this is not the only issue that they are having. And, more often than not, and after asking a couple questions, you can find out that there are probably a whole raft of tools they could be using and techniques they could be employing to improve their website presence.
So, here are a list of simple tools and techniques that SME's can be employing to maximise their web presence.
1. Website page titles and meta descriptions.
Page titles can be seen in the search results when you do a Google search and the in the tab of your browser:
They are often generated from page/post headlines (especially if you're using WordPress) but can be changed to be more focused for your target audience. Try to make sure the focused keywords for that page appear here. If you want advice on keywords, try Ubersuggest or Google's Keyword Planner. Meta descriptions (which often but not always) appear under the page title can give the searcher more detail about the link they are about to click. It is hard work but it is worth working on Page Titles and Meta Descriptions on your key pages. (more…)
As you can imagine we get a see a lot of social media during the week and get to see some really good (and some not very good) examples of how organisations are crafting organic and paid updates and generally how the social networks are evolving. Here are just three examples that caught my attention last week and which I wanted t share with you.
Example 1: As seen on Facebook
Here's a very simple example which takes images from Instagram and adds them to Animoto.
Example 2: As seen on LinkedIn
Images get much more engagement than plain text updates. Why not consider creating a collage which helps highlight Products and services? Or processes? Or even tells a story?
Example 3: Mine competitor ads on Facebook.
Facebook transparency means that you can now go to the Facebook Page of any organisation to get a clearer picture of the approach that organisation takes to Paid Facebook ads.
We have been using Twitter for 10 years and run Twitter Courses every month. Therefore, we always excited to learn about the latest Twitter developments. On a couple of our accounts we have started to the Twitter Sneak Peek' invite - offering you the chance to take a sneak peek at the new Twitter interface. If you do happen to see it, click it! Within an instant you will be able to see how the Twitter website may probably look in the future.
Straightaway you will see that we have gone from 2 Sidebars down to 1 - which now appears on the right-hand side. Your Feed now appears on the left. And , as you can see below, Trends has now moved to the right along with Media.
What's happening still appears at the top of the feed but notice how the Twitter quill has now moved from top right to the bottom right.
If we look at the Compose element we can see that the Location button has now been removed and we are left with image, gif and polls as additional options for composing. The other change within this section is that the circle icon (don't you just hate it?) has now been placed below the compose box.
So, how does a typical Twitter interface look? Here are 2 different examples. They are definitely simpler and cleaner-looking.
The Header which ran across the top of the page has now been replaced with a shorter one, though Photos and images have been promoted to a prime position at the of the page. Is that a nod towards our increased use of media? One thing you will notice if you visit someone else's Twitter account is that the Tweet to button is no longer available, though clicking on the Tweet button in the bottom right has the same function. The Message button has moved above the the bio to just undertake Header. Followers and Following has now been moved to just below the bio and Lists have been hidden away under the Settings button (next to Direct message).
All in all I like the decluttering that Twitter has done to the Desktop interface. It's going to take some time to get used to it but it is certainly an improvement.
It's that time of year again when magazines and newspapers come up with their top 5 or top 10 predictions for the coming year. Fast Company invited Ryan Holmes, CEO of Hootsuite to offer his Social media predictions for 2019 and they do make for very interesting reading:
- He quotes a Edelman Report which says that 60% of people no longer trusts social media companies. We have become distrustful of influencers and he thinks that we will revert back to "immediate friends and and family and close acquaintances on social media". He thinks that companies will focus less on reach (through ads possibly) and more on "generating transparent and meaningful engagement".
- Standard updates will become less relevant and stories more relevant. Apparently, stories are growing 15 times faster than feed-based sharing. In an oft-quoted HootSuite survey, Holmes says that respondents have either implemented Instagram stories or plan to next year. And he reckons that the Guardian newspaper is a pioneer in this area.
- And I do like this one: 'The rise of LinkedIn'. He points to the fact that over a 100,00 articles are published per week, LinkedIn groups have improved, you can now naively publish video and integrations with 3rd part apps show that it is no "far from just a place to warehouse your resume" and it has accelerated user growth. On our Social Media courses, we now focus more on LinkedIn. One area where we have seen big changes are within the timeline where content has got more engaging and people are experimenting more with native video. Long may it continue!
- One area which is worth further observation, and which Holmes mentions, is Facebook Groups. Facebook Groups were around well before Pages but as brands moved over to Pages Groups were less used. Not anymore! According to Holmes Facebook group Membership was up 40% last year. And it is not surprising. Brands and companies have started to discover that offering clients/members exclusive access to closed groups can be hugely beneficial though he does caution that active moderation and restraint are important when it comes to those who want to sell more than they want to add value.
- Most of us (and our families) are using messaging platforms like Messenger and WhatsApp (let's not forget that like Instagram they all belong to the Facebook family) to communicate with family, friends, work colleagues, political groups or sports clubs we belong to. Holmes believes that these apps will ever more find their way into customer service. Interestingly he points out that 9 out f 10 consumers want to use messaging to communicate with businesses but only half of business responding to a Hootsuite survey had implement it.
There are some really interesting predictions above and it will be interesting to see how they develop over the course of the year. My hunch is that they are all 'bankers' to succeed.
Marketing Tom has been delivering Digital Marketing training for over 11 years. In this time we have trained well over 1500 students across our CIM and 1-day courses and we would welcome the opportunity to train you or your staff in 2019. These are a selection of our 1-day workshops.
I have done plenty of training courses over the years but the two that I have done recently with Marketing Tom have been by far the best. The Social Media course I did with Alun John was great. I left with so many points I could actually action. It took me weeks to complete everything I wrote down but in one month, my GA stats were massively improved.
Juliet, Cardiff University (December 2018)
Our WordPress course looks at how to build, maintain and write using the WordPress platform. We cover all aspects of this blogging platform from themes, design, posts and pages to comments, sourcing content, mobile blogging and stats.
This is our most popular course and is delivered in both London and Cardiff. It covers PR Smith's SOSTAC® Planning Framework, Social Media Themes, Twitter, Facebook, YouTube and Instagram, Business Blogging and LinkedIn.
Our Google Analytics course is interactive and hands-on and looks at the Analytics Interface, Account Structure, Standard Reports, Customised Reports, Goal Creation, Traffic Sources, Filters, Widgets, Advanced Segments, Attribution and much more.
Our Twitter workshops are ideal for those who are Twitter newbies or with a little understanding of the platform. We explore key areas such as Twitter objectives, account creation and design, all aspects of tweets (replies, hashtags) and much more.
Our Mobile Video for Social Media course is focused at marketers who wold like to develop their mobile video skills to create better social media posts. If you are involved in developing your company’s social media activities, this course may prove invaluable.
This course is delivered in conjunction with Liberty Marketing – a Google AdWords Professional company. This hands-on workshop covers both including campaign set up, keyword analysis, ad group and ad copy creation and bidding techniques.
As many of you know I have been working with companies on Social Media training for over 10 years and in that time I have delivered training to more than 900 people from hundreds of companies.
Everyone who attends will have been introduced to the importance of developing a Social Media plan and will leave with a thorough understanding of the main Social Media channels, techniques and knowledge of Social Media best practice. Delegates fall into two broad camps:
- Those who will implement Social Media.
- Those who understand Social Media and will get someone else to implement for them.
We are interested in helping both types of delegates. Either mentoring the first group or developing strategies and 'doing' the Social Media side for clients.
And for that I am looking for a team of consultants who I can work with to help customers plan and implement Social Media.