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We have now moved to Virtual Classrooms!

Our Virtual Classroom Goes Live!

Over the past 12 months we have run a few courses live online - including Social Media, Google Analytics, Twitter and WordPress. In the current climate we have decided to offer most of our courses as Virtual Classrooms. They will be offered as both open courses and private courses. Though we have delivered most of our courses face-to-face, we have experimented with virtual classrooms over the past year. Using platforms like Zoom, Skype and Google Hangouts allows us to deliver to groups of up to 4 or 5 very effectively.

So, how does it work?

It is pretty simple really. Here's what you need:

  1. a laptop, desktop or tablet device
  2. an Internet connection
  3. the Zoom application.

How much does it cost?

For the next few months we will offer an introductory price of £159* per person and this will include:

  • Course handouts (sent to you)
  • Access to a password-protected area which features videos, articles, podcasts, videocasts, PowerPoint slides, book links and more.
  • 1-hour one-to-one follow-up to see if you have any questions.

What courses are offered through the Virtual Classroom?

We will be offering the following courses to start off with:

What should I do next?

Simply choose the module you want from our training list and book the preferred date. We will send you instructions and even do a test run with you to see that everything is working.

* Please note this price applies to the courses above.


Why is it worth gaining a CIM qualification?

Whether you are looking to convince your boss, or even yourself, of the value of gaining CIM qualification, here are some facts and figures which may well help you take that decisive step. The CIM is the world’s leading professional marketing body with over 30,000 members worldwide, including more than 3,000 Chartered Marketers. It offers a professionally recognised range of Marketing and Digital Marketing qualifications, designed to develop the core skills you need to succeed as a professional marketer.

Marking Tom Media has been delivering CIM qualifications since it's inception in 2008 and in that time we have taught hundreds of students,  from public and private sector government and the third sector and our pass rate is over 95% across all courses.

CIM Fact #1

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So, if you'd like to know more about the CIM qualifications that we offer, please get in touch on 0292 000 5778.


Tips, Stats and Tricks From Social Media

You've seen the poll button in your Twitter dialogue box but do you know how to create a successful poll? Read on...

If you know me, you will know that I bang on quite a lot about the importance of Video in Social Media! And, I also like to share statistics to help you prove to the powers that be the importance of video in your social media strategy. Well, here's a grat infographic for you.

And here's some great information for all you Instagrammers. It includes top tips on images vs carousels videos, word count and emojis.

Here's another interesting tweet from the folks over at LinkedIn on how to improve your video ads.


Mary Meeker’s Internet Trends 2019

Since 1995 Mary Meeker has presented her Internet Trends report which identifies the top trends and stats across the industry. And this year is no different. We are sure that all students will find this slide deck of interest. Many of our CIM students find that some of the stats prove useful in their assignments to back up what they are discussing. Within the 334 pages you will find data on ecommerce, online advertising, internet usage, freemium and broad areas like work, education and China. Enjoy!

 

Internet Trends 2019 by Kate Clark on Scribd


Congratulations to all our CIM Students

Once again our CIM students have done us proud. For both the CIM level 3 and CIM level 4 assessments all of our students passed; the majority of them achieving A's and B's. For the past four years we have achieved an almost 100% pass rate for all modules at these levels. If you would like more information on our CIM courses, please check out our CIM page.


Find out about the Graduate Gateway Programme

If you're a recent graduate or have graduated in the last 3 years, we have a great opportunity for you to study just 1 module and gain a qualification from the world’s leading professional marketing body, the CIM (Chartered Institute of Marketing). CIM have been supporting, representing and developing marketers for over 100 years, and their mission is to create marketing advantage for the benefit of professionals, business and society.

So, if you would like to find out more, please take a look at our Graduate Gateway page and then get in touch with us.


Register for our Facebook Advertising Course

Master new skills in Social Media Advertising in 1 DAY!

Social Media Advertising spend is expected to top  $93 billion by the end of 2019 and 53% of businesses use Social Advertising to reach their customers. By 2020 Social Media Advertising will overtake tv advertising spend. So, isn't time you mastered it?

Marketing Tom, in collaboration with Liberty Marketing, has developed a great new course - Facebook Advertising. It will be delivered as a public course from April and the special-rate cost will be £245 (+VAT). If you would like to book a place, please take a look at our Facebook Ads Training Course page.

Learning Outcomes

By the end of the day you will have mastered the skills to create high-performing Social Media Advertising campaigns. The main focus is on Facebook (Instagram) as this is the most popular and given that there are so many similarities between Facebook and Twitter and Linkedin. It is split into two areas: theory and practice.

Your Tutor

Our Facebook (Paid Social) Ads specialist has a number of years' experience in this field at both agency and client level and will give you the right balance of theory and practice to help you master Facebook (Paid Social) Media advertising.

Facebook Advertising Theory

The first part of the day is spent going through set up, campaign structure, the all-important Facebook Funnel, creation of ads and audiences, budgets and ad types. We then offer attendees a master class on creating ads, give you tips on how to manage your account before exploring Twitter and LinkedIn.

Facebook Advertising Practice

The second part of the day is spent doing a hands-on session. Guided by your tutor will go through campaign creation, audience selection, ad creation and many more fundamentals on how to maximise your use of Facebook. All the time you will be offered great advice by your tutor.

Testimonial

We delivered our first course at the start of March. Here's what our client had to say:

Marketing Tom organised a two-day course of intensive training on Google and social media ads, for me and 10 colleagues with varying degrees of online advertising experience. They were a pleasure to work with from start to finish. Our training leader was exceptionally knowledgeable and able to answer every question we threw his way. We left the training feeling fully informed and - most importantly - able to tackle our online advertising campaigns with confidence.

What To Do Next

If you would like to book a place, please take a look at our Facebook Ads Training Course page.

 


9 Tips to Help SME’s Get More Bang for Their Bucks

Every month I get calls from SME's looking to improve their web presence. A typical call would start off like this, “I have a website [probably built on WordPress] and I'm having having trouble updating it, is this something that you can help you with?”. These types of call are usually from people who are a little bit disgruntled by the fact that they have to pay their web developers to make minor changes or have possibly forgotten how to update their sites themselves.

When you dig a little deeper you find this is not the only issue that they are having. And, more often than not, and after asking a couple questions, you can find out that there are probably a whole raft of tools they could be using and techniques they could be employing to improve their website presence.

So, here are a list of simple tools and techniques that SME's can be employing to maximise their web presence.

1. Website page titles and meta descriptions.

Page titles can be seen in the search results when you do a Google search and the in the tab of your browser:

They are often generated from page/post headlines (especially if you're using WordPress) but can be changed to be more focused for your target audience. Try to make sure the focused keywords for that page appear here. If you want advice on keywords, try Ubersuggest or Google's Keyword Planner. Meta descriptions (which often but not always) appear under the page title can give the searcher more detail about the link they are about to click. It is hard work but it is worth working on Page Titles and Meta Descriptions on your key pages. (more…)


As seen on Social Media this week

As you can imagine we get a see a lot of social media during the week and get to see some really good (and some not very good) examples of how organisations are crafting organic and paid updates and generally how the social networks are evolving. Here are just three examples that caught my attention last week and which I wanted t share with you.

Example 1: As seen on Facebook

Here's a very simple example which takes images from Instagram and adds them to Animoto.

Example 2: As seen on LinkedIn

Images get much more engagement than plain text updates. Why not consider creating a collage which helps highlight Products and services? Or processes? Or even tells a story?

Example 3: Mine competitor ads on Facebook.

Facebook transparency means that you can now go to the Facebook Page of any organisation to get a clearer picture of the approach that organisation takes to Paid Facebook ads.

Related Articles

Check out the new Twitter Interface

Related Courses

Social Media Course London

Social Media Course Cardiff

Social Video (Mobile) Course