This started off as a very simple LinkedIn update but I decided to develop it into a full-blown article, replete with embedded tweets! These are fairly straightforward tips on how to improve your Twitter account, from header to bio and then tweets.
Your Twitter header is the first thing that people see when they visit your Twitter account. Many organisations tend to use image which reflect the company's corporate image. Now, whilst this is fine you shouldn't feel that you have to adopt this approach. Just take a look at what Adidas, Fitbit, Tesco, Starbucks, Marks and Spencer, Foster and Partners, the Guggenheim, and Waterstones are doing today.
1. Change your Twitter header to reflect events, products, staff, new promotions. exhibitions, conferences or just for the season.
2. Use a free tool, with pre-set dimensions, like Canva to change it.
3. Why not use [Free] images from Unsplash or Pixabay?
4. Get some inspiration from Hubspot and Canva and Shutterstock
Your Twitter bio offers potential followers the ability to get an overview of you, the brand, campaign or company. It makes sense to clearly demonstrate to followers the reasons that they should follow you. Here are some ideas on what you could do:
5. Tell them who you are and what you do
6. Consider telling them what they may get out of following you - free tips, advice, offers, insights, knowledge, etc.
7. Consider using product/company features & benefits in your bio.
8. Make sure you add a link to your company profile.
9. BUT did you know you can add more links to your bio. Campaign links? Products links? Instagram?
10. Create Bitly links to your services/products.
11. Add your own custom shortened URLs (like mktom.com/twtrcourse).
12. Emojis are flavour of the month - and visual - use them.
13. Use pipes “|” to separate information.
14. Use relevant hashtags for discovery.
15. Add links to related Twitter accounts. This is how Dell does it:
Tweets? Where do we start? Your Twitter updates have changed over the last month and Twitter now lets you write up to 280 characters. Surprisingly, it is quite enough especially if, like me, you have been tweeting for many years. So, what can you be doing to add some zing to your tweets. Here goes:
16. Use images where possible. Check out Riverford.
17. Use images which are local & relevant to your audience.
18. Consider using image collages (they are built in and all you need do is upload images). Look at this fabulous set of images from Visit Portugal.
19. You can add up to 4 images. Go ahead try them out.
20. You can tag up to 10 people in a tweet (make them count). Do you know any journalists or influencers who might like your tweets?
21. You have 280 characters to play with - be creative! Check out these great examples from Grammarly, this from Social Media Today and this from Mashable.
22. Use the white space. There's plenty of it, though many of us like to cram words in to long paragraphs/sentences.
23. Consider emojis. Starbucks love them!
24. Use custom shortened URLs - they can cost under £5.
25. Pin tweets to the top of your profile. Think about events, products, seasons, etc. Here's one from John Lewis.
26. Use hashtags for discovery. They are a great way for people to find you. And, with your 280 characters, and white space, you can even place them toward the end of your character count.
27. Think about broad hashtags and granular (or niche) hashtags. Notice the 2 types in this tweet: #impfringe is granular, whereas #engineering is broad - designed to pull a wider audience in.
28. Mention people (relevant & interested) in your tweets. You never know you may get retweets, likes or followers.
29. Start thinking about video. It's the future and it doesn't have to be complicated or costly.
30. Have you discovered animated GIF's? They can be aded to any tweet. Just click the tweet button in Twitter and then click "GIF". Just like Pizza Express did.
This is just a quick overview of some of the tweaks you can make. I know, and use, many more but please feel free to add your own ideas. That would be brilliant.
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