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Autumn Book Competition

This Autumn we are offering two copies of Confident Digital Content by Adam Waters. As we are doing more hands-on courses, like the Mobile Video for Social Media course, we thought it would be a great idea to offer a book which had practical tips on how to create/craft digital content like text, images and video.

Here''s an overview of what to expect from the book:

Confident Digital Content teaches you valuable hard skills, including how to create and upload great video content, graphic design, photography for social media, community management, digital strategy and metrics, and helps you learn them through practical exercises in every chapter. It also provides insightful guidance on how to boost your career and employability by honing your leadership, creativity and entrepreneurial skills in the world of digital. Case studies from inspiring individuals at organizations including CNN International, Mumsnet, Bunster's Hot Sauce, HuffPost UK, and Crocstar Media show you real world examples of excellent digital content in practice.

This book is your ultimate guide to achieving the technical proficiency and confidence to start an inspiring digital career path, whether your ambition is to rise to the top of your chosen industry, be a successful freelancer or become an entrepreneur.

How to enter?

Just fill out your details below and we will enter you into the book completion. The draw takes place on the 26th October at 12.00 pm and the two lucky winners will receive a copy of this book.

Full Name (required)

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Social media tips straight from the horse’s mouth

Whenever you decide to write a blog article you always have the theme/idea in mind about what you are going to write and, more often than not, during the course of your research you will end up either going to trusted sources or using Google to discover new ones. If I'm writing a social media article, I often visit sites like Social Media Examiner, Social Media Today or Hubspot, either looking for stats or the latest news or simply to just get ideas. Other sources for ideas would include , Mashable, Wired or Techcrunch.  As you can see these are all news sites/blogs but if you want information from the company's perspective on new products, tips or upgrades, you might be better off taking a look at their blog sections.

So, with this in mind, I thought I'd identify for you some of the blog sections of the most popular social media platforms and also to highlight some articles which you might find of use/interest.

LinkedIn blog

Unlike many of the blogs you may visit the LinkedIn blog is bang-up-to-date - actually appearing to blog on a daily basis. Also, unlike many other blogs of a similar nature, it has a fresh and colourful luck feel about it. The articles are varied and just don't look at the tips and tools of LinkedIn but also, broadly, look at the other aspects of digital marketing. These are some of the articles that caught my eye on LinkedIn blog:

Instagram business blog

Instagram don't blog as frequently as LinkedIn - in fact the last blog article that they wrote was in July. However, it's always worthwhile to check out their blog every so often as they will highlight the latest product announcements and tips on how to use some of their latest product features. What's also pretty useful is that each of the articles includes links to either the business section or help section of LinkedIn, so that you can get more information.

Twitter Business Outlook

Twitter does have a blog on its website, which covers a number of important issues such as user safety and mental health and updates. However, I thought it would be more useful to point you in the direction of Twitter Business Outlook, which offers advice on how to get the most out of twitter for your business. The site is nicely set up in a 'tiled' fashion and articles are broken down according to categories like inspiration, trends & insights and updates.

Facebook for Business

Facebook has a Facebook media blog which has some very interesting articles but they tend to be purely focused on media. If you're looking at the advice, tips, latest information on Facebook, and Then the Facebook Business section is where you want to be headed. Its new stories are categorised according to Ads, Pages, Inspiration and Success Stories and I'm sure it will give you lots of ideas on how to further develop your Facebook business presence. You may want to check out these articles:

Articles of Interest


21 stats to convince your boss that Social Video is worth investing in

Social Video is IMPORTANT and getting even MORE IMPORTANT. And with your Smartphone cameras having ever more advanced hardware and great (free) applications, there is no reason why most organisations can't take advantage of this important medium. Whether it's testimonials, interviews, product demos, how-to's or much more video is the perfect medium and so we have compiled some stats and facts below that should help to convince you or your boss that it's time to invest in it!

  1. Video marketers get 66% more qualified leads per year (Aberdeen Group)
  2. Video marketers achieve a 54% increase in brand awareness (Aberdeen Group)
  3. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text (Insivia)
  4. Social video generates 1200% more shares than text and images combined (SmallBizTrends)
  5. 90% of users say that product videos are helpful in the decision process (HubSpot)
  6. People spend 3 times longer watching a live social video compared to prerecorded video (Social Media Today)
  7. Video posts have 135% greater organic reach than photo posts (Social Media Today)
  8. 83% of those using video think it gives them a good ROI; 82% think it’s a key part of their strategy (2017 State of Video Marketing)
  9. Of those that aren’t using video, 73% have bought a product after watching a video (2017 State of Video Marketing)
  10. 97% of businesses using explainer videos say it helps users understand their business better (2017 State of Video Marketing)
  11. 94% of businesses see video as an effective tool (2017 State of Video Marketing)
  12. 81% saw an increase in sales and 53% said support calls were reduced (2017 State of Video Marketing)
  13. As many as 93% of video views that happen on Twitter happen on a mobile device (Twitter)
  14. Tweets with videos are 6x more likely to be Retweeted than Tweets with photos (Twitter)
  15. Embedded video on Twitter seen as more relevant, less intrusive and drives higher favourability (Twitter)
  16. 78% of businesses that have used Facebook Live, said it was an effective marketing tool (2017 State of Video Marketing)
  17. 62% of B2B marketers have rated video as an effective content marketing tactic (Content Marketing Institute)
  18. One minute of video is worth 1.8 million words (Forrester Research)
  19. 59% of executives say they would rather watch a video than read text (Wordstream)
  20. Facebook videos receive 135% more organic reach on average than a Facebook photo (Socialbakers)
  21. 82% of Twitter users watch video content on Twitter (Twitter)

Related Courses

Social Media Course London (or Cardiff)
Mobile Video For Social Media Course


Congratulations to our CIM and CAM students

We are pleased to announce that ALL of our students have passed the exams/assessments they sat in July. Students sat the CIM Level 3, Level 4 and CAM Diploma courses. Many of the Level 3 and 4 students have now completed all modules and have gained, respectively, the CIM Foundation Certificate in Marketing and the CIM Professional Certificate in Marketing. Quite a few of our students started their CIM Level 3/4 courses in January and February and completed all modules in 6 months - something that is possible with our teaching approach and which they should be, justly, proud.

The students who submitted their CAM Diploma in Digital Marketing assignments were the last to do so (as this was the last exam board for the course) and they all passed and achieved their Diplomas.

Well done to all you. We know you have all worked hard and deserve your qualifications!


Social Media Spotlight on Fitbit

With the summer holidays over there's a good chance that you will want to shed all those excess pounds that you have gained over the last couple months. And this means, undoubtedly, that you will start looking for fitness accessories: trainers, shorts, tops and, quite possibly, a fitness tracker. If you're looking for a fitness tracker, there is every chance that you will evaluate one of the top 3 in terms of sales volume - Fitbit. So, what is this company doing in terms of social media activity?

In terms of social media Fitbit uses a number of platforms. As we can see below they are using Facebook, Twitter, Instagram, Pinterest, YouTube and a blog. The first two even have dedicated UK accounts. What I aim to do now this offer an overview of how Fitbit is using each of these platforms hopefully this will give you some ideas and inspiration for managing and maintaining your own social media channels.

Fitbit Blog

As you can see from the headers at the top of the screenshot, blog articles are categorised according to whether they fall into the topics of Get Moving, Eat Well, Feel Good, Be Inspired or Fitbit News. You could say the first four sections are focused on your health and well-being, whilst the last section offers you a glimpse of the latest products and apps, events and media coverage of Fitbit. A rudimentary search on Google indicates that there are over 3000 articles written on this blog (the blog has been around product launched in 2007).

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Courses Tailored for Your Needs and Budget

Digital marketers who attend our courses tend to either opt for our accredited CIM courses or go for one of our one-day courses. The CIM route means that students do either two or three modules of the level 3, level 4 or level 6 the Qualifications; these are either assessment or exam-based. These obviously involved some time commitment and can be more expensive. Traditionally, students have wanted to do the full certificates or diploma.

However, we are increasingly seeing that students are requesting bite- sized qualifications which, in turn lead to awards. Why? It could be due to budget or time commitment or just that students want to focus on specific awards like digital marketing. The beauty of doing a bite-sized award is that you still end up with a recognised, relevant qualification - from CIM.

To this end we have come up with a set of packages focused on different people's skills sets and needs, which include a mixture of CIM qualifications and hands-on practical courses.

So, what are the options?

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Social Video Is On The Rise – Are You Ready For It?

Social Video is, without a doubt, making huge steps forward. Regardless of the platform you are using - be it Facebook, Linkedin Twitter, Instagram or Snapchat - you will have seen a big increase in the use of video by brands and organisations over the past year or so. And if you have a good look around the Internet, you are bound to come up with stats like this (from Global Web Index) which show the amazing rise of video and, going hand-in-hand with it, a rise in the viewing rates.

People are increasingly watching video and companies need to get used to it and, potentially, change the type of content they are posting to social media. We have come through text, then video and are now in the era of video.

Last week Marketing Tom, in association with Anna Brees, launched a new course aimed at Social Media users. Our Mobile Video for Social Media course is aimed at those who are using Social Media but are aware of the limitations of their video capabilities. Our new course is designed to give students the basic building blocks from which they can start to create content tailored t the needs of their audience. Our objective in creating this course was to ensure that students could start creating their own content with just a smartphone and an application. We think our first course went well and we look forward to welcoming new people in the months to come.

Mobile Video for Social Media Testimonial from Marketing Tom Media on Vimeo.

Related Courses
Mobile Video for Social Media
Social Media Course Cardiff
Social Media Course London


Mobile Video for Social Media Workshops

We are REALLY excited to announce that from July we are are going to be running a Mobile Video for Social Media Marketing Workshop. Marketing Tom has teamed up with experienced mobile video trainer, Anna Brees, whose cv includes being a successful Broadcast Journalist working as a reporter and presenter for ITV and the BBC, a facilitator with the National Union of Journalists and who has been successfully running training courses for the past 9 months.

>> Check out dates and booking information <<


We plan to deliver these workshops on a regular basis from September. However, before that we are looking to run a ‘pilot’ session (or two) to see the dynamics of Anna's delivery mixed with some of our own digital marketing/social media approaches (Anna has already delivered around 30 workshops and worked with Arriva Trains and Admiral). It will very much be hands-on with plenty of time for creating and editing your own videos and will focus on creating video for social media through your mobile phone be it an iPhone, Samsung or pretty much any mobile/tablet device.

Workshop Overview

You will learn the following:

  • Advanced filming and editing skills using the native camera app and KineMaster
  • Simple animation graphic apps like Animoto and Flyr
  • Where to find free to use music, video and images
  • How to turn your phone into an autocue so you never forget what to say
  • Apps that create timelapse footage
  • How to do chroma key, green screen

The plan is to have a mixed group of people of - probably no more than 10.

Cost

We are going to slash the price from our usual £195 to £115 per delegate or 2 for £185 for this pilot course. London prices will be £215 and £345 for 2 delegates.

>> Check out dates and booking information <<


Gain CIM’s Certificate in Professional Marketing

For just under a year CIM have been offering the new-look CIM Level 4 Certificate in Professional Marketing and since January 2018 Marketing Tom has officered this qualification. The aim of the qualification is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. One of the main draws of CIM qualifications is the ability to bring learning to life through meaningful assessments which embrace the modern marketing industry. We have a achieved a 100% Pass Rate across all CIM/CAM courses since 2015 with 84% achieving A's and B's

Who is it for?

The CIM Level 4 Certificate in Professional Marketing is aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress with a career in marketing. Ideal for those working in marketing support roles (e.g. marketing assistants) or whose current job encompasses elements of marketing.

How it will benefit you?


– Get a unique opportunity to blend practical skills with academic understanding
– Improve your global competitive advantage, increase your confidence and employability
– Keep up with the latest trends and stay ahead in your field
– Invaluable opportunity to network with other marketers
– CIM qualifications are recognised by businesses all over the world

What should I do next?

Check out the qualification and each of the modules on the CIM Certificate in Professional Marketing page. You will find the upcoming dates (you can start with any module) and download the brochure from this page.