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Gain CIM’s Certificate in Professional Marketing

For just under a year CIM have been offering the new-look CIM Level 4 Certificate in Professional Marketing and since January 2018 Marketing Tom has officered this qualification. The aim of the qualification is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. One of the main draws of CIM qualifications is the ability to bring learning to life through meaningful assessments which embrace the modern marketing industry. We have a achieved a 100% Pass Rate across all CIM/CAM courses since 2015 with 84% achieving A's and B's

Who is it for?

The CIM Level 4 Certificate in Professional Marketing is aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress with a career in marketing. Ideal for those working in marketing support roles (e.g. marketing assistants) or whose current job encompasses elements of marketing.

How it will benefit you?


– Get a unique opportunity to blend practical skills with academic understanding
– Improve your global competitive advantage, increase your confidence and employability
– Keep up with the latest trends and stay ahead in your field
– Invaluable opportunity to network with other marketers
– CIM qualifications are recognised by businesses all over the world

What should I do next?

Check out the qualification and each of the modules on the CIM Certificate in Professional Marketing page. You will find the upcoming dates (you can start with any module) and download the brochure from this page.


CIM April 2018 Results Are Out

The April 2018 Assessment Board results are now out (1 day early) and we are pleased to say that yet again our students have achieved a 100% pass rate across all CIM/CAM courses. We are really pleased for you all as we know how work and dedication you have put into these assignments and exams.


Google Analytics Resources

Every month Marketing Tom Media delivers Google Analytics training either as public courses (in both London Cardiff) or as in-house courses. And on our courses we often discuss resources that students may find of use. Here is a list of websites and web resources which I think Social Media, Analytics and CIM students may find of use.

Let's start with an obvious one - Google Analytics for Beginners from the Google Analytics Academy. You are able to sign up for the Academy where "you'll learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts". A really good resource which is driven by video.

If you don't have a Google Analytics account from your own organisation, or would just like to trial analytics, just over to the Google Analytics demo account page from where you can test drive a live website using GA.

Once you've got all of that set up you really should, if you haven't already, add your property to Google Search Console. It dovetails neatly into your analytics account and can give you some excellent insights. You can find out more over here.

And for just keeping up-to-date on the latest developments with analytics, head over to Google Analytics Blog. But be aware that some of the topics are for more intermediate and advanced users.

As you might expect Google has an extensive resource on its YouTube channel. These videos cover just about every aspect of Google Analytics that you could imagine. So, why not head over there and subscribe to this channel? And, guess what? It also has a Facebook, LinkedIn and Twitter account.  Add Google+ to the equation and you have most of the social media channels wrapped up here.

Digital marketers are increasingly using tools to track the success of their campaigns. Google has created its own application called Google URL Builder which lets you add campaign parameters to existing URLs in order that you can track them within your GA results.

On our Analytics course we cover dashboards and the setting up of widgets. And we often finish off by mentioning Google Data Studio which takes your Analytics dashboards to another level with some beautiful data visualisation.

And talking of dashboards, you might want to check out Cynfe which lets you create neat business dashboards. These dashboards can pull widgets in from many business apps, like MailChimp, Xero, AdWords, Salesforce and even ... Google Analytics. It's pretty funky and I recommend you check it out.

If you're looking for ideas, tips and inspiration, groups are a really good place to hang out. The Google Analytics group on LinkedIn  has over 115,000 members and is well worth joining as it will give you useful discussions every day

For quick answers direct from Google this probably no better place than the Google analytics help section, which neatly categorises information according to the subject topic.

Here are some articles which you may also find of interest. I have tried to find those which have been published over the past year:

A Small-Business Guide to Google Analytics (Infographic) - this is a really great infographic and serves both those who are new to Analytics and those who may need a refresher.

A topic which we touch on in the course is Direct Traffic and Moz's Complete Guide to Direct Traffic in Google Analytics makes for good reading on the subject.

Kissmetrics have a REALLY comprehensive guide to Analytics here: The Ultimate Guide to Google Analytics Resources for 2018.

Once you've mastered the basics of Google Analytics it may be time to take a look at Google Tag Manager and here's HubSpot's The Beginner's Guide to Google Tag Manager

And you should consider following these people on Twitter:

Brian Clifton

Benjamin Mangold

Avinash Kaushik

Paul Koks

Related Course
Google Analytics Training


Mary Meeker’s Internet Trends 2018

Every year Mary Meeker delivers one of the most anticipated presentations on Internet trends. This year it was delivered at the Code Conference in Rancho Palos Verdes, California. The slides below cover all aspects of Internet trends relating to smartphones, time spent on the Internet, mobile payments, voice-controled applications, e-commerce sales, and offer insights into both companies (like Amazon and Google) and countries (such as China). It runs out to 294 slides and here are some interesting points:

  • 3.6 billion people or half the world is on the Internet
  • eCommerce revenue was up 16% in 2017 in the U.S. versus 14% the previous year
  • Often when people start out in eCommerce they go to companies like Shopify and take payments through companies like Square
  • People's product searches begin either with Amazon (49%) or with search engines like Google (36%)
  • But discovery is emerging as a way to find products, especially on platforms like Facebook and Instagram
  • Social media is enabling more efficient product discovery in commerce
  • eCommerce referrals from social media, are at 6% versus 2% in 2015
  • 45% of Spotify's monthly active users are subscribers versus 0% when they launched the subscription product 10 years ago
  • 79% of US consumers are willing to share 'Personal data' for 'Clear Personal Benefit'

There is a lot of very useful data here which can give you an insight into where the Internet is heading and, possibly, where your focus as an organisation should be. China and AI are worth particular attention on this slide deck.

Here's the video presentation of the Internet Trends:

And here is the slide deck:


Social Media Cheat Sheet: Hashtags, Image Sizes and More

I delivered a social media marketing training course in London yesterday to a group of attendees from a diverse range of organisations. As with every social media course run we had a good range of questions regarding Twitter, Facebook, Instagram and blogging. And so I thought I'd share some of the subjects that came up (along with others on recent social media courses) and offer you links to different sources where you will find the answers.

Character Length and Number of Hashtags

As with every social media course the question of the optimal amount of characters for writing blogs, Facebook updates, Twitter updates and the correct number of hashtags for Instagram and Twitter always comes up. In an article I wrote last month - 21 awesome social media hacks - I point out that 2 hashtags or Twitter and 11 for Instagram seem to be acceptable (both stats come from CoSchedule).

If you're looking for a comprehensive guide to write numbers of characters and hashtags for all of the social media the Platforms, can I suggest you take a look at the Know Your Limit: The Ideal Length of Every Social Media Post article from Spout Social.

Image and Video Cheat Sheets

On the subject of limits it's always a good idea to have a image size cheat sheet close at hand when you are crafting images for your social media posts. Social Media Today have got some useful Social Media image/video size infographics which cover all image sizes that you will need for the major platforms. Similarly, Sprout Social's Always Up-to-Date Guide to Social Media Image Sizes is worth a read and displays the information in a different format to the previous one.

Copyright and YouTube 

We get lots of questions on our courses on the subject of copyright. Basically, what you can and can't use on your websites or social media channels. Let's take a look at YouTube and whether you are infringing copyright by embedding YouTube videos on your blog/website. In article on the GigaOm website, titled "Good news for Europeans: embedding YouTube videos is legal after all" we read about the European court of justice which ruled that embedding does not violate copyright law (as with all things legal I don't recommend that you check these things out for yourselves).

Copyright and Twitter

Now, with regards Twitter a recent case may make people think twice about embedding tweets on to their website. As reported in many news outlets in March like Techcrunch (Federal judge rules that embedded tweets can represent copyright infringement) and Wired (A Ruling Over Embedded Tweets Could Change Online Publishing) embedding tweets may violate copyright. Yikes!  according to Wired,

"Katherine Forrest, a Southern District of New York judge, ruled Thursday that embedding a tweet containing an image in a webpage could be considered copyright infringement. The decision can be appealed, but if it stands and is adopted by other courts, it could change the way online publishing functions."

Optimal times to post on Social Media

This is another popular question that we get askedand there are many stats out there which cover the main social media platforms. This is a DETAILED overview from Co-Schedule, which also uses data from 23 social media sources, on the Best times to Post on Social Media. And I do like this report from Sprout Social on the Best Times to Post on Social Media: 2018 Industry Research as it gives you insights into what works for different sectors on different platforms.

Demographics and Social Medium Platforms

We often get asked which are the most appropriate platforms for different audiences in different industries. I'm not going to generalise as to which platforms work best for different age groups etc, but  let's take a look at what some of the research says. As always Sprout Social delivers the goods with their article, "Social Media Demographics to Inform a Better Segmentation Strategy" - it's pretty neat as it does give you some really interesting insights. Pew Internet gives you some insight as to what is happening in the USA with their Social Media Use in 2018 article. Hubspot can offer you 100+ Social Media Demographics that Matter to Marketers. Smart Insights offers some interesting insights into what engages people, how users interact with brands and the fastest-growing social networks in their report, Global social media research summary 2018.

Related content

21 Awesome Social Media Hacks for Digital Marketers
30 Tips To Improve Your Twitter Account
12 websites digital marketers should be reading
8 Great Google Tools Digital Marketers Can Use For Free

Related Courses

Twitter Training Course
Social Media Marketing Course


And we have a winner!

Congratulations to Louise Lewis who  has won this month's book draw - Lost and Founder by Rand Fishkin. Hopefully, we will have another book draw next month. Better luck next time to everyone else.


21 Awesome Social Media Hacks for Digital Marketers

Before looking at some of the hacks you can use within social media, it is worth considering some of the stats. Did you know there are 3.03 billion active social media across the globe. 91% of retail brands use 2 or more social media channels, whilst 81% of all small and medium businesses use some kind of social platform. And according to Social Media Today Customers Spend 20-40% More On Companies Who Engage With Them On Social Media? So, with all of this going on, it is so critical that you are armed with the tools to help you succeed. And, with that in mind, here are 21 Social Media hacks you can implement today!

Facebook

1. Here's a simple starter which I'm sure many of you are aware of. Instead of directly publishing on to your Facebook page, why not set up some Facebook drafts which you can publish at a later date?

2. These drafts will be found within the Publishing section. So, why not craft your Facebook updates from within here? You can find it at Publishing tools > Drafts.

3. Do you put on any events within your organisation? If so, you might want to consider using the event section within Facebook pages. And when you create events, were you aware that you can add multiple events? And, in a similar fashion to drafts, you can also create your events within the publishing section.

4. Add some colour to your Facebook status updates by selecting an appropriate colour background - ideal for quotes. All of this can be done from within your update dialogue box.

(more…)


Marketing Tom Book Competition

Our latest book offer is from one of the most well-known faces of SEO, Rand Fishkin, who set up the SEO company Moz, a company that "is the world's most popular provider of inbound marketing software (Crunchbase)."

Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world.

This is not that story.

Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a $45 million a year business, but Fishkin's business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.

In Lost and Founder Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. And venture capital always comes with strings attached.

"This book is an honest, generous and useful look at what actually happens when you build a company, including the downs as well as the ups... I wish I had read it thirty years ago" Seth Godin

'Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company" Julie Zhou, VP of Product Design at Facebook

Enter the competition

To enter the competition just following out the details below.

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Lost and Founder is published by Penguin and will be released on April 26th, 2018. Our draw will take place on May 4th, 2018 at 12.00 pm and we will announce the winners on this site and by email. Good luck!


How many Social Media examples are used on our courses?

When you run a Social Media course you need to give trainees an idea of how other organisations use Social Media. This is the number of examples we use on our 1-day course. Check out course details over here.