The other day I heard that someone in Bristol, England was auctioning a bucket of water on eBay and that the bidding had already reached £12. As a matter of interest I took a look on eBay and found that the bidding price was now £137.50!! One of the conditions of the purchase was that you had to go to agreed place to pick it up.
However, there is a serious side to this story and that is that all the money is going to OXFAM in Southern Sudan who are drilling wells for local people who have no water. So, go to this page and bid. If you do go there, you will have participated in a little viral marketing!