Clickz, the marketing site, reports on findings by Guidewire Group about the adoption rates among companies for blogs. The survey represented a cross-section of industries including aerospace, banking, communications, consumer package goods, educations, energy, and insurance. Within these industries.
It reckons that the biggest adopters - 89% - were smaller companies. In brief, here are some of the findings:
"58% of corporate blogs represent companies with less than 100 employees,
companies with over 1,000 employees take up 16% of the blogosphere's corporate segment."
And in terms of revenue:
"companies with under $100 million in revenues account for 45 percent of corporate blogs."
Interestingly, the study also found that companies were using blogs as both internal and external forms of communication:
"91.4 percent use the channel for internal employee communications, and 96.6 percent for external dialog"
Of those who used blogs as an internal tool:
- 63% cited knowledge sharing as a key advantage.
- 44 % used it for Internal communications
- 30% used blogs for project management.
- 23% used blogs to share personal knowledge management
- 23 percent for event logging.
- 20 percent say it's an effective tool for team management.
And barriers to the creation of a blog:
- 42% of respondents cite maintaining enthusiasm for the blog project as a top barrier
- 36% find encouraging adoption a hindrance
- 30% of respondents admit technological problems are a concern
- 14% said establishing an editorial policy is an issue
- 18% said enlisting management support is a problem