BBC buys Google Adwords related to the ‘Hutton Inquiry’

The Guardian has an interesting article on how the BBC bought search words relating to the 'Hutton Inquiry' in the 48 hours running up to the release of the report. Subsequently, the BBC was heavily criticised when the report came out and 2 of the corporation's top men have already resigned. Though it does raise the question of whether UK license payers' money should be used for this purpose, it is very interesting to see how organisations like the BBC have identified the value in this form of advertising.

Leave a Reply

Your email address will not be published. Required fields are marked *