21 stats to convince your boss that Social Video is worth investing in

Social Video is IMPORTANT and getting even MORE IMPORTANT. And with your Smartphone cameras having ever more advanced hardware and great (free) applications, there is no reason why most organisations can't take advantage of this important medium. Whether it's testimonials, interviews, product demos, how-to's or much more video is the perfect medium and so we have compiled some stats and facts below that should help to convince you or your boss that it's time to invest in it!

  1. Video marketers get 66% more qualified leads per year (Aberdeen Group)
  2. Video marketers achieve a 54% increase in brand awareness (Aberdeen Group)
  3. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text (Insivia)
  4. Social video generates 1200% more shares than text and images combined (SmallBizTrends)
  5. 90% of users say that product videos are helpful in the decision process (HubSpot)
  6. People spend 3 times longer watching a live social video compared to prerecorded video (Social Media Today)
  7. Video posts have 135% greater organic reach than photo posts (Social Media Today)
  8. 83% of those using video think it gives them a good ROI; 82% think it’s a key part of their strategy (2017 State of Video Marketing)
  9. Of those that aren’t using video, 73% have bought a product after watching a video (2017 State of Video Marketing)
  10. 97% of businesses using explainer videos say it helps users understand their business better (2017 State of Video Marketing)
  11. 94% of businesses see video as an effective tool (2017 State of Video Marketing)
  12. 81% saw an increase in sales and 53% said support calls were reduced (2017 State of Video Marketing)
  13. As many as 93% of video views that happen on Twitter happen on a mobile device (Twitter)
  14. Tweets with videos are 6x more likely to be Retweeted than Tweets with photos (Twitter)
  15. Embedded video on Twitter seen as more relevant, less intrusive and drives higher favourability (Twitter)
  16. 78% of businesses that have used Facebook Live, said it was an effective marketing tool (2017 State of Video Marketing)
  17. 62% of B2B marketers have rated video as an effective content marketing tactic (Content Marketing Institute)
  18. One minute of video is worth 1.8 million words (Forrester Research)
  19. 59% of executives say they would rather watch a video than read text (Wordstream)
  20. Facebook videos receive 135% more organic reach on average than a Facebook photo (Socialbakers)
  21. 82% of Twitter users watch video content on Twitter (Twitter)

Related Courses

Social Media Course London (or Cardiff)
Mobile Video For Social Media Course


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