Before looking at some of the hacks you can use within social media, it is worth considering some of the stats. Did you know there are 3.03 billion active social media across the globe. 91% of retail brands use 2 or more social media channels, whilst 81% of all small and medium businesses use some kind of social platform. And according to Social Media Today Customers Spend 20-40% More On Companies Who Engage With Them On Social Media? So, with all of this going on, it is so critical that you are armed with the tools to help you succeed. And, with that in mind, here are 21 Social Media hacks you can implement today!
1. Here's a simple starter which I'm sure many of you are aware of. Instead of directly publishing on to your Facebook page, why not set up some Facebook drafts which you can publish at a later date?
2. These drafts will be found within the Publishing section. So, why not craft your Facebook updates from within here? You can find it at Publishing tools > Drafts.
3. Do you put on any events within your organisation? If so, you might want to consider using the event section within Facebook pages. And when you create events, were you aware that you can add multiple events? And, in a similar fashion to drafts, you can also create your events within the publishing section.
4. Add some colour to your Facebook status updates by selecting an appropriate colour background - ideal for quotes. All of this can be done from within your update dialogue box.
5. More and more Social Media marketers are using campaign tracking to work out which of their campaigns are working best for them and many people are already utilising Google Campaign Builder. But Facebook has a page from where you can add your campaign parameters, replete with tips on tags that are purely focused on Facebook.
6. Generally speaking, and I have seen this from many social media commentators, you might want to consider 75%/25% balance of general updates (help, support, curating content, etc) to self promotion.
7. On Facebook posts that get likes, it may be worth clicking on the likes button as this will show not just the people who have liked your post BUT also the ones who haven't like the page. Next to these people you will find an "Invite" button. go ahead and click it!
8. Within the Publishing tools section of Facebook you have the ability to search posts by keyword. From the results the search throws up, you should be able to identify which updates that contain those search words generated the most amount of engagement. This can give you some really good insight into how well your updates are performing.
9. Using LinkedIn? Well, have you made sure that you have spruced up your profile summary? It is the first thing people see when they take a look at your profile and a good summary will leave a good impression. You should at least say "What you do and what you can do for others." Huffington Post offers some very good tips in their "LinkedIn Profile Summary Examples". Here are their 5 pointers:
- Value Statement
- Why I do what I do
- Interesting Facts
- How can I help you
- Special skills
10. You have probably come across the "Who viewed your profile" section but how many of you have actually corresponded with those who have checked out your profile? There are many reasons why people might take a look at your profile - recruiters looking to employ you, others looking to network with you and quite a few trying to sell to you. Whatever the motive, it's really worth working out what their intentions are and then deciding whether it's worth striking up some correspondence. The article Here's What to Do When Someone Views Your LinkedIn Profile has some sound advice on that.
11. On Twitter, use hashtags for every tweet but not too many. According to CoSchedule 1 or 2 hashtags increase engagement, 3+ decrease engagement.
12. And here's another bit of advice that we try to drive home to students and customers : use images in your tweets. According to CoSchedule tweets with images can result in you getting 18% more clicks.
Our #Andalucia Food and Cooking Tour is a 7 day heaven for food lovers. Learn about local food, wine and culture with this relaxed PRIVATE trip to the sunny south of #Spain. More info here: https://t.co/AgUXdl9xM1 #SpanishFood #Andalusia #Foodies @Spain @viveandalucia pic.twitter.com/elRdR2O0Im
— Ryan&Gabriella Opaz (@Catavino) April 28, 2018
13. Make sure that you keep your Twitter and Instagram bio up-to-date. Keep focused and don't forget keywords. As Hubspot recommend in their article 10 Quick Ways To Help You Write a Kiss Ass Bio, "Everything in your Twitter bio, from your words, background and photo should be focused on your purpose for being there." and "make yourself easy to find" - think links to corporate website or blog. Here are Hubspot's top 10 tips in a bio!
14. If you're doing a Twitter update that you think might be of interest to an "influencer", journalist, PR person or publisher why not consider tagging them in photos (notice the tag is under the photo)? It's a bit more subtle than adding loads of mention in your tweets. BUT don't do this randomly, stay focused or otherwise you will incur the wrath of many people!
George Smiley makes a comeback in John le Carré's latest novel, A Legacy of Spies, but how much do you know about the events that made the man? Discover the story behind the man himself: https://t.co/TnfnlGnmYk pic.twitter.com/YQd4q4sVHS
— Penguin Books UK (@PenguinUKBooks) April 26, 2018
15. In a similar way to Twitter you can pin important/relevant posts to the top of your Facebook page. This post stay there until you "unpin" it.
16. Use emojis on Twitter. One report from AdWeek indicated that using emojis resulted in a 24.5% higher engagement rate. It would be silly not to try them out ?
17. When you're crafting your Instagram posts, you're looking at 11 hashtags (according to CoSchedule)
18. We all know about adding images and videos to Instagram but brands, like their customers, are nw cottoning on to the idea of using Instagram stories. And, apparently, over 250 million people use Instagram stories every day. Cnet Everything you need to master Instagram Stories from Cnet and How Brands Can Take Advantage of Instagram Stories from AdWeek offer some really great hacks to get you going. Here's what Riverford are doing with stories.
General Social Media Hacks
19. Your business is, or probably should be, using Google My Business to optimise information which is displayed once people type in your company name. But did you know that you can also add Google Post updates to your account which are, in turn, display on your business listing as can be seen below.
20. How often have you said, "we'd better put something on Social Media as we haven't for a while" (or words to that effect)? Well, it needn't be like that. Many applications, like Buffer and Coschedule have this ability to create calendars built in but there are plenty of free templates that you can use, too. Hootsuite have quite a few examples but I thought their social media content calendar was pretty nifty:
21. Influencer marketing, or the search for brand advocates/ambassadors, is an important part of the digital marketing toolkit. And many of them are looking to identify people who can potentially bring your brand to the attention of thousands of potential customers. Well, Tweetdeck could be a useful tool in this pursuit as it gives you the tools to search for influencers and, when found, to find out hw influential they are. Once you have identified an individual, you simply click on their name n Tweetdeck and the pop-up detail window tells you how many people have listed them and. as you'd expect, how many people are following them. Put these together and you may have found your influencer!
Social Media keeps evolving an there are always new tips and techniques appearing on the scene. To keep abreast of the lates developments you might find it useful to follow sites like Social Media Examiner and Social Media Today and many, many more on Twitter or even build up a list of sites to follow on Feedly. I hope you found this useful and please let me know if there are any hacks that you use (and love). I'd be happy to share them. These tips, and many more like them, we share on our Social Media Courses.