For another year running Marketing Sherpa has compiled a list of real-life marketing stories in a FREE downloadble PDF, called Marketing Wisdom 2005. As the marketing blurb says, "[Marketing Wisdom 2005] Includes 105 real-life marketing lessons learned from MarketingSherpa readers including the folks at Timberland, Pacific Shaving, and ING Direct:
- Email tests that worked
- Search marketing tactics
- Site design to raise conversions
- Direct mail, radio, & telemarketing stories"
Haven't read it yet but if it's like last year's, it will make very good reading.