Website Design

Some of the Web’s Silliest (Unwritten) Rules

July 13, 2005

Bryan Eisenberg demonstrates in an article on Clickz - Unwritten Internet Rules - how silly (unwritten) laws are starting to find their ways into the online world. Bryan says that: Solid rules and best practices are great for managing well-established systems and keep social order. Online, following unwritten rules can be a recipe for rotten [...]

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Does Your Website Lack Personality?

January 28, 2005

The other day I was reviewing a site that had been developed for one of my clients (previous to engaging me!). This B2B site had a few thousand products, was relatively easy to navigate around and offered clients the ability to pay through a variety of means – their terms and conditions were spot on, [...]

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Even Big Companies Make Usability Mistakes

August 2, 2004
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Writing Good Case Studies

June 18, 2004

I almost always suggest to businesses, especially business-to-business organisations, that they set aside one area of their site for case studies. Ideally, this would be linked to the products/services section or the client portfolio area. Case studies provide an ideal opportunity to push visitors further down the decision making path and should help to add [...]

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Writing Good Web Copy

May 24, 2004

Internet Marketing is not JUST about search engine optimisation and submission. So many people focus on how to get to visitors to a Web site without thinking about what you, the site owner, are going to tell them or expect them to do when they there. Writing good copy that forces your visitor to act [...]

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