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New Twitter Activity Stream Unveiled

November 11, 2011

This week has seen the launch of a new element on the Twitter dashboard - activity. Activity lets you see who your friends have started following, what they have favourited, what lists they have created or added to and what they have retweeted (if there's more please let me know). Much of the press for [...]

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Brand New Twitter Workshop Announced

August 17, 2011

Marketing Tom is pleased to announce that it will be running its first Twitter Workshop in the Autumn. We have been toying with the idea for quite some time and it really came about from the Twitter sessions we have been running on the Social Media courses. It seemed that people wanted a more in-depth [...]

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TweetStats – View Your Tweets In A Whole New Light

July 11, 2011

Here's a nice tool to view your Twitter profile: Tweetstats. It shows how frequently you tweet over a given period: It can show when you are most likely to tweet on any given day: By drilling into a particular month you can take a look at the total tweets, replies and retweets for your Twitter profile. [...]

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How Social Media Adds Value To News Articles

June 3, 2011

Like me, I'm sure you have seen many examples of where newspapers, news sites and news magazines have used social media to add an extra dimension to their news reporting. Quite often social media is used to offer an audio or video element that text can't; other times yo may find tweets appearing to give another viewpoint [...]

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CIM Webinars On AdWords and Twitter

May 20, 2011

Yesterday, I did an online webinar for the Chartered Institute of Marketing (CIM) on the subject of Google Adwords. It consists of a 45-minute presentation, followed by a 15 minute Q & A. From the link below you will also find a Twitter webinar that I did the month before last. Hope you enjoy them. [...]

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How Are Some People Using Twitter?

April 19, 2011

Here's a quick video from the folks at Twitter which explains how some [celebrity] tweeters are using Twitter.

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CIM Lunchtime Webinar On Twitter

March 7, 2011

On Thursday, 9th March at 1pm I will be giving a webinar for the Chartered Institute of Marketing. The subject is Twitter, how can organisations use this powerful tool? . So, if you'd like to get more bit of a handle on how organisation can use Twitter, sign up now! Here is what we hope [...]

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Discover Rory Cellan-Jones’s Secret History of Social Networking

January 27, 2011

The BBC has just launched an fascinating series on Radio 4, called the Secret History of Social Networking. In part 1 Rory Cellan-Jones traces the roots of social networking from the counterculture of the 1970s through early bulletin board systems such as California's The WELL and the first networks on the World Wide Web, finding out how [...]

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Twitter as Shop Assistant

January 25, 2011

Recently, I was updating the slides on the Social Media Marketing workshop and was looking for some interesting uses of Twitter by companies. One in particular that caught my eye was from Zappos, the large US shoe retailer. This Twitter account has a lot of activity and lots of chat going on between Zappos customer [...]

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