Twitter Workshop London

Twitter is without doubt one of the most powerful Social Media tools available to us today. Once thought of as an app that was just used by celebrities, it is now proving to be a powerful element in a company's digital marketing toolkit. Dell, Easyjet, English Heritage, Sainsbury's and Cancer Research UK are all using it effectively.

This intensive, one-day course is aimed at beginner-intermediate level users. Delivered by people who have been actively using and researching Twitter for the past 4 years, this course will show you how to set up Twitter correctly, how to Tweet like a pro, how to use it for all manner of communication, how to listen to conversations, measure its effectiveness and integrate it with other apps.

Course Overview
Social Media Landscape
We will briefly look at the broad area of Social Media, the apps used to power it and the ways people are using them to conduct business and communicate with their audiences.

Introduction
We will explore the 'Twittersphere' to take in the myriad of celebrities, politicians, businesses and ordinary people who are using Twitter and the way they use it.

Twitter Basics
This section offers an insight into the mechanics of Twitter. It looks at: the dashboard, timelines, tweets people you are following, followers, mentions, messages and lists.

Twitter Set Up
How do you successfully start creating a Twitter account? We will look at selecting a name, creating the right bio and link, the profile image, twitter backgrounds (Twitterbacks) and Tweets themselves.

The Art of Tweeting Part 1
We will consider who you are going to be tweeting to, the type of language and keywords you should use and trying to maintain a balance in your tweeting. This section will be peppered with dozens of examples of how organisations are using Twitter to push products, handle complaints, pointing people to other social media or digital assets, event promotion, competitions, polls, advice, and more.

How to Build a Following
We will show you how to take your Twitter followers from a handful to hundreds. This section will explore who you can learn from; ways to learn & discover trends; how to keep customers (and competitors) close; how to find out what your clients' needs, wants and worries are and how to collaborate, share, learn and teach.

The Art of @Mentions
Using mentions effectively is a sure-fire way to building good dialogue and relationships on Twitter. We will show you when to use them and the many different ways companies use them and what you can learn from them.

Learn to Listen
Twitter is a great tool for listening to your target audience, prospects, employees, competitors and the industry. This section looks at how to go about setting up your Twitter listening post and what you should be listening for. We will look at the tools you should be using and how to spot, amongst other things, opportunities and even potential customer care issues.

The Art of Tweeting Part 2
In this second section we will delve a little deeper into how to tweet and look at adding more value to your tweets through retweets, hashtags, shortened URL’s, pictures (image and movie) and geolocation targeting. We also explore how you can use lists efficiently.

Leveraging the Power of 3rd Party Apps
There are a myriad of excellent tools that allow you to manage your Twitter accounts. We will look at apps like Tweetdeck, Hootsuite, CoTweet and Seesmic; geolocation apps like Facebook, Foursquare and Gowalla; video and image sharing apps like Yfrog, Twitpic and Instagram. We discuss their pros and cons and when and how you should use them.

Monitoring
One area that people often overlook is that of measurement. This section will look at what and why measure? What to look for in qualitative and quantitative analysis. How does ROI fit in to all of this? And what about tools like Bit.ly, Social Mention and our old favourite Google Analytics?

Recap -Developing a Twitter Strategy
The last section is a recap on what we have explored and how you can take this new-found knowledge back to your company. In essence we will ask how you can use Twitter within your company and get buy-in from all parties; what are your business/marketing objectives? what does your company/brand/product need to achieve? what are the issues/concerns of your organisation? and identifying what you want to achieve with Twitter.

Cost
Our Cardiff courses are charged out at a fee of £249 (+VAT) per person and include:

• Course material
• Access to a password-protected Social Media blog which features videos, articles, podcasts, videocasts, PowerPoint slides, book links and more.
• Lunch and refreshments throughout the day

If you have 2 or more staff attending we can offer a discount.