Our Twitter Workshop is an intensive, one-day, hands-on course aimed primarily at beginner-level users. We have been using and researching Twitter for the past 8 years and this course will show you how to set up Twitter correctly, Tweet like a pro, use it for different business activities, listen to conversations, build a following and measure its effectiveness.
|May 9, 2017||Portland Place, London||Early Bird £279||Book Now|
|Jun 27, 2017||Portland Place, London||Early Bird £279||Book Now|
|May 5, 2017||Nantgarw, Cardiff||£199||Book Now|
|Jun 30, 2017||Nantgarw, Cardiff||£199||Book Now|
|Courses start at 9.15 am and end at 4.30 pm; lunch and refreshments are included. Prices exclude VAT.|
We start off by looking at Social Media broadly and Twitter's place in it before looking at how your organisation could be be employing it.
- Twitter and Social Media
- Who uses Twitter and why?
- What organisations are using Twitter?
- Developing a Twitter strategy for your organisation
Twitter Basics and Set Up
This section offers an insight into the mechanics of Twitter and ends with the creation of your account. We will cover:
- The dashboard
- Tweets, retweets and notifications
- Following and Followers
- Crafting a Twitter name and Bio
- Selecting/creating a suitable header and profile photo
The Art of Tweeting Part 1
We will consider who you are going to be tweeting to, the type of language and keywords you should use and trying to maintain a balance in your tweeting. We will use dozens of examples of how organisations are using Twitter. We will:
- Create plain text tweets
- Add links
- Learn how to reply to and mention Twitter users
- Discuss and use retweets effectively
How to Build a Following
We will show you how to take your Twitter followers from a handful to hundreds. This section will explore:
- How to tap into your existing customer base
- Use the various digital marketing tools to drive traffic
- Reaching out to others and collaborating
Listening and Managing
This section looks at how to set Twitter up for managing and listening and some of the great 3rd party tools that can help you gain advantage. We will look at:
- What you should be looking out for
- Learning to respond and engage
- Using Twitter Advanced Search
- Evaluating and using 3rd party apps
- Scheduling tweets
- The importance of a Twitter Calendar
The Art of Tweeting Part 2
This second section delves deeper into how to tweet and looks at adding more value and functionality to your tweets. We cover:
- How are companies crafting their tweets
- Delve deeper into Tweet etiquette
- Understanding, finding and creating hashtags
- Using shortened & custom URL’s
- Creating and adding images and video
- 30 techniques to guarantee better engagement and activity
Monitoring and Advertising
One area that people often overlook is that of measurement. This section will look at what and why we should measure? We look at:
- Twitter's Analytics package
- Discover how you tweet better
- Find the optimum times to tweet
- Consider how to use Twitter with Google Analytics
Twitter and Your Company
This final section looks at how you now go about integrating your Twitter strategy into the wider object of your organisation. We consider:
- How to further develop your strategy
- How to get further buy in from directors, managers & the staff
- Defining the boundaries for your Twitter activity
- Social Media/Twitter policy for your organisation
Our Cardiff courses are charged out at a fee of £199 (+VAT) per person and our London prices are £299 (Early Bird offers exist). The price includes:
- Course material
- Access to a password-protected Twitter area on our website which features videos, articles, podcasts, videocasts, PowerPoint slides, book links and more.
- Lunch and refreshments throughout the day
- If you have 2 or more staff attending we can offer a discount (not applicable to Early Bird pricing). For numbers above 5, you may want to look at our In-House courses.
- Get 10% off course bookings if your organisation is a registered charity (not applicable to Early Bird pricing).
Courses start at 9.00 am, though we ask delegates to arrive at the venue between 8.45 - 9.00. The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below. If you have any dietary requirements, please let us know.
Our principle training venue is Central South Consortium, Nantgarw. This location is situated just off Junction 32 of the M4 making it ideal for this travelling from Cardiff, Newport, the South West England, West Wales and the South Wales Valleys. Our CIM and CAM courses generally take place here, along with 1-day workshops.
The venue for the workshop is in the heart of London and therefore ideal for transport links. We will be holding the event at 9-10, Portland Place London. It is directly opposite BBC Broadcasting House and is a DeVere Building. Our room is situated on the first floor and tea/coffee-making facilities and a break-out room are situated next to it.
Computers are NOT available at the London venue and therefore we ask that you bring your own laptop. If you have any problem with this, please let us know. We are able to provide laptops but at a cost of £37 per machine. However, there is complementary, fast wi-fi access available throughout the venue. The Cardiff venue generally has use of a IT suite but please double check with us beforehand.
Should your organisation require, we can arrange to have the workshop delivered either at your location or a venue closer to your workplace. Check out our In-House page for more details.