Explore how Social Media can work for your organisation
Social Media Marketing can seem like a daunting and overwhelming prospect. This beginner-intermediate course will demystify the subject and give you a clear understanding of how your organisation can effectively use social media channels like Twitter, Facebook and LinkedIn for engaging, promoting, educating, listening and much more. With over 8 years' experience delivering courses to 600+ students (see testimonials), we know you will complete the course feeling more confident in delivering social media solutions.
|Oct 23, 2017||Portland Place, London||Early Bird: £279||Book Now|
|Nov 20, 2017||Holborn Bars, London||Early Bird: £279||Book Now|
|Dec 19, 2017||Holborn Bars, London||Early Bird: £279||Book Now|
|Jan 22, 2018||Holborn Bars, London||Early Bird: £279||Book Now|
|Start: 9.15 am and end: 4.30 pm. Lunch/refreshments are included. Prices ex. VAT.|
Social Media Fundamentals
This session looks at the key concepts of Social Media, including the key planning methodology SOSTAC.
- SOSTAC - a planning model
- Stats, facts and social proof
- Digital Media touch points
- Listening, researching and monitoring
- Broadcast vs Engagement
- SEO and Social Media
- User-generated content
Twitter is one of the most undervalued, yet most important, of the social networks. We will explore how, using a mix of case studies and real-time examples how your company can use it to its full potential.
- Creating tweets, notifications, using video and images
- Using retweets, notifications, direct messages, shortened URL's and hashtags
- Building and nurturing a following
- Using Twitter for engagement, PR, brand building, customer care and more.
- Monitoring, researching and listening
- Twitter Analytics
Facebook has 1.7 billion monthly active users and 30 million pages are updated by businesses daily. So, how can your organisation make the most of this social media channel?
- What are Facebook pages?
- How are organisations using them?
- Deconstructing Facebook Pages - updates, cover photos and apps
- Looking at updates - text, video, images, links hashtags
- When to post and how to generate followers
- Facebook Analytics
- Facebook ads and sponsored stories
Blogging has undoubtedly been the driving force behind social media adoption and many organisations - in both private & public sector, government and education use them.
- How are companies using blogs?
- Exploring blog platforms and types of blogs
- What content can you create for blogs?
- Blog ambassadors, blog strategies, editorial calendars & embedding content
- What are micro blogs?
Video and Image Sharing
YouTube, Instagram and Flickr are the biggest and most popular of the video and image channels on the web. So, how are organisations using these tools to engage their audiences and to reach new prospects?
- Exploring the channels - YouTube, Instagram and Pinterest
- How are they being used by organisations?
- Categorising media - how to guides, PR, FAQ's, testimonials, product previews, etc
- How to make your content more findable
- Creating and embedding content and role of user generated content
LinkedIn is one of the biggest Professional Networking sites in the world. So, how does an organisation use it to develop new contacts, to enhance the online image of their company, to talk and engage with their peers and to advertise to specific audiences?
- Creating high quality LinkedIn profiles
- Developing connections and recommendations
- Degrees of separation, introductions and InMail
- Creating meaningful updates and LinkedIn Pulse articles
- Exploring Groups: Inviting People, Managing a Group, and more
- Creating, Following and Updating Company Pages
Like most 1-day courses the Social Media course is non-accredited; however, to see our accredited courses visit this page.
Our London courses cost £299 per person and include:
- Course material
- Access to a password-protected Social Media blog which features videos, articles, podcasts, videocasts, PowerPoint slides, book links and more.
- Refreshments are available throughout the day
- Lunch is served in the on-site restaurant.
- If you have 2 or more staff attending we can offer a discount (not applicable to Early Bird or Special Offer pricing). For numbers above 5, you may want to look at our In-House courses.
- Get 10% off course bookings if your organisation is a registered charity (not applicable to Early Bird pricing).
Our London courses are delivered from two central London locations. They are Portland Place, which is opposite the BBC and Holborn Bars, which is located next to Chancery Lane tube station. Both locations are ideal for tube and rail connections.
Times, Refreshments and Lunch
Courses start at 9.00 am, though we ask delegates to arrive at the venue between 8.45 - 9.00 am. The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below.
The facilities in Portland Place and Holborn Bars are second-to-none. Teas, coffees and pastries are served in the morning and afternoon. Lunch, which is included, is served in the award-winning Steam, Bake and Grill restaurant in the same building. If you have any dietary requirements, please let us know.
Should your organisation require, we can arrange to have the workshop delivered either at your location or a venue closer to your workplace. Check out our In-House page for more details.
The Social Media course I went on was fantastic. Alun was a fantastic instructor, whose approach was friendly and encouraging. I learned so much during the one day course, it was so engaging I could have easily stayed for the whole week to learn more. With great tips and links to useful blogs and websites, I can easily put skills learned into practice. I just want to say Thank You and I’m sure I will see you again. P.S the venue and lunch was great
Aimee-Jane Carpenter, Junior Account Manager
The Social Media Masterclass was the most informative and useful that I have attended. Marketing Tom provides all the information you need regarding social media and digital marketing practices as a whole including multiple social platforms, blogging, SEO, strategy and tips for getting the most your of your communications for your organisation.
I highly recommend Marketing Tom’s sessions to revolutionise the way your use social for business and help you to shape your future success. Thanks again for a great session!
Katie Peplow, Social Media Officer
Royal Voluntary Service
Alun's course gave me great insight into how to take our social media accounts to the next level. He crammed in an awful lot of content, but still kept the day light, fun and engaging.
Jan Butter, Director for Communication
The Anglican Communion
Marketing Tom Media provided a thorough overview of the latest social media marketing tools and techniques with great examples, insight and delivery - a very worthwhile day!
Tom Holbourn, Head of Marketing
Alun John (Marketing Tom Media) came highly recommended! The Social Media Marketing course gave me an in-depth view on how to use popular social media sites to a business advantage. Anyone thinking of expanding their use of social media tools should consider this course. A thoroughly enjoyable and information packed course, with a practical approach. Will hopefully be joining Alun again on his upcoming courses in the near future.
Victoria Humphreys, Marketing Officer
This course offers a valuable insight into the world of Social Media, and how using specific social media tools can benefit your company no matter how big or small. Alun knows exactly what he’s talking about and is happy to answer questions along the way breaking down those barriers caused by fears of the ‘unknown’ (I was a non-Twitter user before I attended this course!) This course provided me with the confidence and knowledge to lead our company into the modern world! It was really interesting, enjoyable and fun too! I would highly recommend this course.
Ann Barker, Marketing Manager
With new media moving at such a fast pace, the Social Media Marketing course is a must for all marketing professionals, as it provides in-depth knowledge on how to make social media tools work for your business and enhance your digital marketing strategies. Having done several courses with Alun in the past, I knew that this would be fully informative, relevant and taught using a relaxed, interactive approach - definitely recommended!
Louise Elias, Marketing Manager
The Social Media Marketing course is ideal for anyone wishing to expand on their existing knowledge of social media marketing techniques, or for those who feel slightly lost in this fast-moving environment, like I did! I found the course highly interactive, and the lively discussions and presentations offered everyone the opportunity to think about their own organisations and how to apply these creative methods to marketing in a practical way. As a result of the course I have started a new job where I have the opportunity to apply all my knowledge on a day-to-day basis. I now feel I can talk with confidence on a range of social media initiatives and am even teaching my colleagues! I would thoroughly recommend this course for all marketing professionals as we move into what is seen to be a new and exciting time for social media marketing.
Beth James, Accessible Information and Research Officer
Learning Disability Wales
Everything I know about social media, I learnt from Alun! A really engaging and useful course to help you understand how to get your company’s social media presence up and running successfully. Alun uses his expert knowledge to give personalised recommendations and tips to meet the individual needs of your company. His passion and enthusiasm for the subject is truly infectious leaving you chomping at the bit to get started on your own social media strategy! Well worth attending.
Alice Silver, Community Manager
I had some knowledge about different social media platforms but after attending the training program it gave me clear indications on what are the most productive routes to use various social media platforms to achieve the optimum results for our events/exhibition. I highly recommend this program.
Sumit Pal, Sales Manager
Property Investor Media
Marketing Tom’s social media courses are an effective way to learn about social media implementations and practices in the business world. The course I attended was good on an introductory level – covering the basics of the various platforms and why & how businesses should use them – but also covered more intermediate and advanced topics, while tying it all into the most important elements in business, which should be seen as the most important reasons why social media is used for business purposes: branding, interaction and ROI.
Steve Morgan, SEO Account Manager
It's not just the big things, but the numerous little things that you learn on Alun's courses. I came away with a to-do list as long as both of my arms!
Chris Cowell, Director
S8080 Digital Web Agency
Thanks Alun, a great course as usual.
Liz Shellard, Web Development Officer
City and County Of Swansea
The Social Media Marketing course was a great insight into the way that marketing is changing and gave me some fantastic ideas that I have since been able to implement within my business. Well worth the investment!
Rachael Marking, Marketing Manager
Creditsafe Business Solutions Ltd
I would definitely recommend this course, the tutor has a real passion for the subject and delivers the course in an interesting and informative way. I came away full of new ideas which had an immediate impact on student recruitment.
Ros Owen, Marketing Manager
Location and Directions
Our courses are delivered from Portland Place in the heart of London (Regent's Park and Oxford Circus are both near). Workshop numbers are limited to a maximum of 10-12 and delegates. Address: 9-10 Portland Place, London, W1B 1PU
London Waterloo Arrival: Take the Bakerloo underground Line northbound to Oxford Circus tube station. Walk north up Regent Street, this then becomes Langham Place and then Portland Place.
Paddington Arrival: Take the Bakerloo Line eastbound direct to Oxford Circus tube station. Then follow the instructions as above.
Arrive at Heathrow: Take the Piccadilly underground line to Green Park. Transfer to the Victoria underground line and travel northbound to Oxford Circus tube station. Then follow the instructions as above.
Arrive at Gatwick: Take the Gatwick Express to Victoria Station Then take the Victoria underground line northbound to Oxford Circus tube station. Follow the instructions as above.