Virtual Classrooms Go Live!
For the next few months this course will be delivered live through a virtual platform. All courses are delivered through Zoom which allows us to stream HD-quality video of our courses direct to your laptop, desktop or tablet. These courses are limited to a maximum of 4 people. Learn more about Virtual Classrooms.
|Jul 17, 2020||Virtual Classroom||Virtual Price: £179 (not £319)||Book Now|
|Jul 31, 2020||Virtual Classroom||Virtual Price: £179 (not £319)||Book Now|
|Time: 9.15 am - 4.30 pm. Lunch/refreshments included. * Prices ex. VAT. 10% discount for 2 or more people.**|
Social Media Course Introduction
We are an Accredited Chartered Institute of Marketing Study centre and we have over 10 years experience of delivering courses to students in London. Our tutors have years of experience delivering Social Media Marketing courses to over 900+ students (see testimonials) from 100's of companies.
Our non-accredited beginner social media course is aimed at marketers, business owners and PR professionals and will give you a clear understanding of how to effectively use social media for engaging, promoting, listening and much more.
What will you learn?
On completion of this 1-day course you will:
- Have learnt a new framework for developing a Social Media marketing strategy
- Understand how the major social networks work and how they differ to one another
- Gain confidence in managing your own social media activities
- Have explored different approaches to using the social media channels
- Have discovered new tools for creating, monitoring and publishing social media
What Social Media modules do we cover?
1 Social Media Objectives
This session looks at PR Smith's SOSTAC® Planning Framework and essential concepts of Social Media, including the following:
- SOSTAC® - developing a Social media strategy
- Social Media fundamentals & stats
- SEO and Social media
2 How to use Twitter for Social Media
Three-quarter of companies with an online presence are now using Twitter for marketing purposes. We will look at how Twitter works, how organisations use it and how you can use it to its full potential.
- What is it and how are organisations using it?
- What and how do you use elements like retweets, replies, hashtags, lists, etc?
- How to build and nurture a following.
- How to monitor, research and listen?
- 3rd party applications and analytics.
3 How to use Facebook for Social Media
Facebook has 2 billion monthly active users and 30 million pages are updated by businesses daily. So, how can your organisation make the most of this social media channel?
- What are Facebook pages and how do organisations use them?
- Understanding the Facebook interface.
- Explore techniques to create great updates
- Discover tools and tips for adding images to Facebook
- Exploring Facebook Analytics and ads
4 How to use Video and Images for Social Media
The use of video and still images are fundamental to Social Media today. We explore how you can use them effectively in your social media activity.
- Exploring the channels - YouTube, Instagram and Pinterest.
- How are they being used by organisations?
- Categorising media - how to guides, PR, FAQ's, testimonials, product previews, etc
- How to make your content more findable.
- Creating and embedding content and the role of user generated content.
5 How to use LinkedIn for Social Media
LinkedIn is the biggest Professional Networking site in the world. This section explores how individuals and organisations can effectively use it to promote yourself or your business and build powerful connections.
- Creating high quality LinkedIn profiles.
- Developing connections and recommendations.
- Learn to craft engaging content on your timeline
- Using LinkedIn groups for yourself and your business.
- How to create and develop company pages.
6 How to use Blogging for Social Media
Blogging has been used by both private & public sector, government and education since the late 1990's. But how can companies use blogs in 2019?
- How are companies using blogs?
- Understanding how blogs work and how companies are using them.
- Blog ambassadors, blog strategies, editorial calendars & embedding content.
- Considering writing strategies for blogs.
Like most 1-day courses the Social Media course is non-accredited; however, please visit our CIM Courses page to view accredited ones.
Who is your tutor?
The trainer for this course is Alun John. Alun heads up Marketing Tom Media and has been delivering Digital Marketing training for over 15 years. He has worked as a Digital Media lecturer in the University of Wales, Cardiff and worked as a Chartered Institute of Marketing lecturer since 2004, delivering training courses at both certificate and diploma level. He has given presentations at conferences on the subject of Digital Marketing and Social Media and has worked with organisations as diverse as the Welsh Government, Cardiff University, the Bank of Ireland, Sir Robert McAlpine, the NHS, Aviva and hundreds more. Many hundreds of students have attended his Social Media and CIM courses.
How much does it cost?
Prices for our Social Media London courses start from £279 per person and include:
- Course material
- Access to a password-protected Social Media blog which features videos, articles, podcasts, videocasts, PowerPoint slides, book links and more.
- Refreshments are available throughout the day
- Lunch is served in the on-site restaurant.
- ** If you have 2 or more staff attending we can offer a discount (not applicable to Early Bird or Special Offer pricing). For numbers above 5, you may want to look at our In-House courses.
- Get 10% off course bookings if your organisation is a registered charity (not applicable to Early Bird pricing).
Where do we deliver courses?
Our Social Media courses in London are delivered from two central London locations. They are Portland Place, which is opposite the BBC and Holborn Bars, which is located next to Chancery Lane tube station. Both locations are ideal for tube and rail connections.To work out your travel times, please visit the Portland Place or Holborn Bars pages.
Times, Refreshments and Lunch
Courses start at 9.00 am, though we ask delegates to arrive at the venue between 8.45 - 9.00 am. The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below.
The facilities in Portland Place and Holborn Bars are second-to-none. Teas, coffees and pastries are served in the morning and afternoon. Lunch, which is included, is served in the award-winning Steam, Bake and Grill restaurant in the same building. If you have any dietary requirements, please let us know.
Should your organisation require, we can arrange to have the workshop delivered either at your location or a venue closer to your workplace. Check out our In-House page for more details.
What do previous students say?
I have done plenty of training courses over the years but the two that I have done recently with Marketing Tom have been by far the best. The Social Media course I did with Alun John was great. I left with so many points I could actually action. It took me weeks to complete everything I wrote down but in one month, my GA stats were massively improved.
Juliet Davies, Executive Officer
The social media course was excellent. Alun provided the group with lots of practical advice on how to make inspiring content and increase user engagement, and was happy to answer any questions or queries we had. He also used lots of fantastic examples that were really thought-provoking. I came away from the course with lots of ideas that I have been able to put into practice very successfully. As a result, engagement across my organisation’s social media platforms has increased significantly over the past five months.
Isabel Gillen-Smith, Professional Standards Officer
Architects Registration Board
I found the course very informative & extremely helpful. I didn’t really know what to expect but to be honest I was massively impressed with the information & advice I walked away with. Canva alone has been a great tool for me. I have been using paid advertising through FB & we’re already achieving results. Through the analytics I’ve been able to monitor traffic & we are on a steady increase.
The Social Media course I went on was fantastic. Alun was a fantastic instructor, whose approach was friendly and encouraging. I learned so much during the one day course, it was so engaging I could have easily stayed for the whole week to learn more. With great tips and links to useful blogs and websites, I can easily put skills learned into practice. I just want to say Thank You and I’m sure I will see you again. P.S the venue and lunch was great
Aimee-Jane Carpenter, Junior Account Manager
The Social Media Training Masterclass was the most informative and useful that I have attended. Marketing Tom provides all the information you need regarding social media and digital marketing practices as a whole including multiple social platforms, blogging, SEO, strategy and tips for getting the most your of your communications for your organisation.
I highly recommend Marketing Tom’s sessions to revolutionise the way your use social for business and help you to shape your future success. Thanks again for a great session!
Katie Peplow, Social Media Officer
Royal Voluntary Service
Alun's course gave me great insight into how to take our social media accounts to the next level. He crammed in an awful lot of content, but still kept the day light, fun and engaging.
Jan Butter, Director for Communication
The Anglican Communion
Marketing Tom Media provided a thorough overview of the latest social media marketing tools and techniques with great examples, insight and delivery - a very worthwhile day!
Tom Holbourn, Head of Marketing
Alun John (Marketing Tom Media) came highly recommended! The Social Media Marketing course gave me an in-depth view on how to use popular social media sites to a business advantage. Anyone thinking of expanding their use of social media tools should consider this course. A thoroughly enjoyable and information packed course, with a practical approach. Will hopefully be joining Alun again on his upcoming courses in the near future.
Victoria Humphreys, Marketing Officer
This course offers a valuable insight into the world of Social Media, and how using specific social media tools can benefit your company no matter how big or small. Alun knows exactly what he’s talking about and is happy to answer questions along the way breaking down those barriers caused by fears of the ‘unknown’ (I was a non-Twitter user before I attended this course!) This course provided me with the confidence and knowledge to lead our company into the modern world! It was really interesting, enjoyable and fun too! I would highly recommend this course.
Ann Barker, Marketing Manager
With new media moving at such a fast pace, the Social Media Marketing course is a must for all marketing professionals, as it provides in-depth knowledge on how to make social media tools work for your business and enhance your digital marketing strategies. Having done several courses with Alun in the past, I knew that this would be fully informative, relevant and taught using a relaxed, interactive approach - definitely recommended!
Louise Elias, Marketing Manager
The Social Media Marketing course is ideal for anyone wishing to expand on their existing knowledge of social media marketing techniques, or for those who feel slightly lost in this fast-moving environment, like I did! I found the course highly interactive, and the lively discussions and presentations offered everyone the opportunity to think about their own organisations and how to apply these creative methods to marketing in a practical way. As a result of the course I have started a new job where I have the opportunity to apply all my knowledge on a day-to-day basis. I now feel I can talk with confidence on a range of social media initiatives and am even teaching my colleagues! I would thoroughly recommend this course for all marketing professionals as we move into what is seen to be a new and exciting time for social media marketing.
Beth James, Accessible Information and Research Officer
Learning Disability Wales
Everything I know about social media, I learnt from Alun! A really engaging and useful course to help you understand how to get your company’s social media presence up and running successfully. Alun uses his expert knowledge to give personalised recommendations and tips to meet the individual needs of your company. His passion and enthusiasm for the subject is truly infectious leaving you chomping at the bit to get started on your own social media strategy! Well worth attending.
Alice Silver, Community Manager
I had some knowledge about different social media platforms but after attending the training program it gave me clear indications on what are the most productive routes to use various social media platforms to achieve the optimum results for our events/exhibition. I highly recommend this program.
Sumit Pal, Sales Manager
Property Investor Media
Marketing Tom’s social media courses are an effective way to learn about social media implementations and practices in the business world. The course I attended was good on an introductory level – covering the basics of the various platforms and why & how businesses should use them – but also covered more intermediate and advanced topics, while tying it all into the most important elements in business, which should be seen as the most important reasons why social media is used for business purposes: branding, interaction and ROI.
Steve Morgan, SEO Account Manager
Thanks Alun, a great course as usual.
Liz Shellard, Web Development Officer
City and County Of Swansea
The Social Media Marketing course was a great insight into the way that marketing is changing and gave me some fantastic ideas that I have since been able to implement within my business. Well worth the investment!
Rachael Marking, Marketing Manager
Creditsafe Business Solutions Ltd
I would definitely recommend this course, the tutor has a real passion for the subject and delivers the course in an interesting and informative way. I came away full of new ideas which had an immediate impact on student recruitment.
Ros Owen, Marketing Manager
See more Social Media testimonials on this page.