Google AdWords 2-Day Masterclass

What is the Google AdWords Masterclass?
It is a two-day workshop designed at moving AdWords advertisers from beginner/intermediate-level to intermediate/advanced-level knowledge and experience of using this most powerful of mediums. They are offered on two consecutive months days to give people  people time to explore and understand the foundations of AdWords. For those who already have beginner/intermediate understanding, they can opt to go on the intermediate/advanced course directly.

Who is behind the Masterclass?
Marketing Tom Media has been involved in creating, implementing and maintaining Google AdWords accounts for around 6 years. We have worked with the private sector, public sector and government organisations in this period. We have also run many Google AdWords courses in South Wales.

Gareth Morgan heads up Liberty Marketing a 15-person company that manages the organic and paid search campaigns for over a 200 clients with an annual AdWords spend of over £2 million. He has over 9 years' experience and is a Google AdWords Qualified Professional.

What is covered over the two days?

DAY ONE – Beginner/Intermediate

1. An introduction to Pay Per Click

• What is it
• Why its important
• How it works
• Business opportunities

2. Setting up an account

• Campaign Structure
• Ad Group Creation
• Keyword Selection

3. Website design + Calls to action = Conversions

4. Keyword Clinic Stream 1

• Keyword research and selecting phrases
• Keyword tools
• The different match types

5. Ad Copy Workshop

• Why are ads important?
• Matching your keywords to your adwords
• Writing powerful adverts
• Split testing ads

6. Geo-targeting

7. Open-floor Q & A

DAY TWO – Intermediate/Advanced

1. Display Network

• Local
• Ad types
• Placement Targeting

2. Campaign Management 2

• Ad extensions (site-links, product images, etc)
• Conversion tracking
• Advanced bidding techniques
• Reporting and Analytics

3. Ad Copy Workshop 2

• Creating new ad groups from keywords
• Taking your ads to a higher level
• Calls to action

4. Keyword Clinic 2

• Keyword Insertion
• Long Tail Analysis
• Competitor Analysis
• Great Keyword Tools from Around web

5. Troubleshooting Your Account

• Quality Score
• CTR
• Clicks
• IP Exclusion

6. Destination and landing pages

• Copy
• Calls to action
• Page Titles and Headlines

7. AdWords Editor

• What is it?
• How can we use it to rapidly change our campaigns?

8. Bing/Adcenter

• Why it may be worth using
• How to port over AdWords account to this platform

9. Open-floor Q & A

AdWords Bar

On both days we will open up the AdWords bar, where a member of the team will be able to offer one-to-one advice on how to improve your AdWords campaigns. This is your chance to discuss in more depth your account or one of the topics we have discussed over the two days.

More information

Our masterclass will be restricted to a maximum of 16 people. This means that we are able to interact more with our clients and spend more time helping them to develop the best possible Google AdWord campaigns.

How much does it cost?
The 2-day course costs £399 and individual days cost £229. The price includes :

• Course materials
• Full access to our online knowledge centre with useful documents and links

What should you do next?

To reserve a place, please complete our Online Booking Form or download and post to us an Offline Booking Form. Our terms and conditions can be found on this booking form (pdf). Alternatively, telephone us on 02920 263655.