Digital Marketing Planning Award

The CAM Digital Marketing Planning unit replaces the older eMarketing Award and is one of three units of the CAM Diploma In Digital Marketing. It aims to provide students with the skills and knowledge to understand the fundamental digital marketing planning concepts for an organisation together with key factors involved with the implementation, measurement and evaluation of successful campaigns. Online marketing has evolved from a peripheral element of organisational marketing to one that is at the hub of customer-centric communications in an increasingly multi-channel environment (e.g. Mobile).
The unit will consider a range of environmental factors both internal and external (e.g. legal) that will shape and influence the e-marketing planning and strategic process. Various e-business models will be explored. In addition, similarities and differences covering the mix elements in traditional and digital marketing will be addressed along with issues such as relationship marketing, permission and consumer concerns around privacy, trust and security.
Modules that will be discussed include:

• Online and traditional marketing concepts and applications
• Online business modules
• Environmental factors impacting on online activity and plans
• The digital marketing mix
• Develop a marketing plan

Assignment

The new units of the CAM Diploma in Digital Marketing require candidates to complete assessments. For the Digital Marketing Planning unit candidates should carry out a marketing audit of an organisation of their choice. Based on the findings, the candidate is required to develop a digital marketing plan that demonstrates relevant and effective planning, implementation and control elements within appropriate timescales.

Delivery

This course has two delivery elements to it:

• A classroom element, which involves two days attendance
• Online learning - comprising, notes, slides, activities, links

Cost

• £500 (+VAT).
• You will also need to factor in the costs of the CAM Foundation, which currently are: £140 for yearly membership (includes the same benefits as CIM Membership) and £85 per assignment. More details can be found on the CAM website.
• ** Offer - if you apply for all 3 modules you only pay £1400 instead of £1500 **

Register for Assessment

For March 2013 Assessment Board Registration, these are the deadlines: 14 December 2012 (online: 21 December 2012). Please visit the CIM website to complete this process.

Books

Please take a look at the recommended CAM Digital Marketing Diploma books page to find the books you require for each course.

You may also be interested in:
Digital Marketing Essentials
Marketing and Consumer Behaviour