CAM Diploma Digital Marketing

CAM Foundation Diploma In Digital MarketingMarketing Tom is one of the Chartered Institute of Marketing's Accredited Study Centres that runs the CAM Diploma in Digital Marketing. This dynamic qualification will provide you with knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning.

Cardiff Courses

CAM Module
Marketing and Consumer BehaviourApril 23rd and 24th£500Book Now
Digital Marketing PlanningMay 21st & 22nd£500Book Now
Digital Marketing EssentialsJune 25th & 26th£500Book Now
Special Offer: Book 3 ModulesThroughout Year£1500 + One Free BookBook Now

The qualification covers Search Engine Optimisation (SEO), Pay Per Click (PPC), types of online advertising, email marketing, viral marketing, online PR, affiliate marketing and social media. It also looks at digital metrics, legislation, regulation and codes of practice.

There are three modules to the CAM Diploma in Digital Marketing:

The Marketing and Consumer Behaviour Module is a double module of the CAM Diploma in Marketing Communications. This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications

The Digital Marketing Planning Award aims to provide students with the skills and knowledge to understand the fundamental digital marketing planning concepts for an organisation together with key factors involved with the implementation, measurement and evaluation of successful campaigns.

The Digital Marketing Essentials Award aims to provide candidates with the skills and knowledge necessary in planning digital marketing campaigns within organisations.


This course has two delivery elements to it:

  • A classroom element, which involves two days attendance
  • Online learning - comprising, notes, slides, activities, links

Assignments and Support

Each of the modules of the CAM Diploma in Digital Marketing require candidates to complete assessments. The assignments are practical and questions usually focus on how digital tools can be applied to an organisation of your choice. Students are able to submit to one of the four exam boards that take place throughout the year. Tutorial support is offered by Marketing Tom Media, either through one-to-one tutorials or email/phone support. Students are also able to access a Study Area on our website where they can see Past Reports, Assignment Briefs, Senior Examiner reports, Videos and Articles of Interest.


In order to sit the CAM Diploma you will need to register with the Chartered Institute of Marketing. For more information on costs and benefits and to register, please visit our CIM Membership page.


Exemptions exist for the above  modules, meaning that you only have to study for two modules instead of three and thus saving money on the tuition fees. For more information, take a look at our exemptions page.


CAM SyllabusDownload and Print Off the CAM Diploma in Digital Marketing Syllabus.

Adobe_PDF_icon60Download and Print Off Marketing Tom's CAM Diploma Brochure

More about CAM

In 2000 the CAM Foundation formed an alliance with The Chartered Institute of Marketing and since then CAM qualifications have been managed and awarded by the Institute. All students studying for a CAM qualification must retain CIM membership for the duration of their studies. In simple terms, CAM is treated as a part of the Institute which delivers marketing communications focused qualifications, yet the CAM Foundation remains a separate entity with its own Board of Trustees.

The CAM Diplomas are tailored to the marketing communication needs of modern business.
  • CAM is an industry led and nationally recognised educational body that acts as the glue between the various disciplines of the communication industry
  • CAM bridges the gap between the academic and the practical. As students say "The courses are immediately relevant to my work the next day in the office!"
  • CAM is kept up- to- date by leading communication experts and the majority of tutors are practitioners in the industry
  • CAM is flexible and relevant making the CAM Diplomas eminently suitable for anyone's continuing professional development


"For digital marketing professionals the CAM Diploma in Digital Marketing course is a must. The course is highly relevant to current and future digital marketing disciplines such as social media and mobile and provides digital marketers with the right knowledge and skills to excel in their roles. The quality of Marketing Tom Media's course material and tutor delivery is exceptional, we therefore ensure that all our digital marketing professionals attain the CAM Diploma in Digital Marketing"

Lee Noon, Aviva Life Services (York)

"Alun delivered a thoroughly enjoyable course for the CAM Diploma in Digital Marketing, which has allowed me to gain an accredited qualification in the field of digital media, as well as developing my knowledge and experience. Our new company website will allow me to apply this knowledge and I hope to attend further courses with Alun in social media and search engine optimisation to continue my development."

Clint Middleton, Menter A Busnes (Aberystwyth)

"I took the CAM Diploma in Digital Marketing to refresh my existing marketing qualifications which I had completed over 10 years previously. I found the study for the course both challenging and interesting - getting really stuck into research for the assignments.

I chose Marketing Tom Media as my course centre, as I had seen our tutor Alun John speak on social networking sites at a conference and been impressed with his knowledge and practical approach. The teaching sessions were comprehensive and interactive, and the support was great - he produced specific websites containing up-to-date information, sources, comments and blogs for each module which were invaluable. Whilst the course has some theory, the emphasis is very much on the practical and innovative. I've applied the knowledge I've gained in studying for the Diploma in lots of different ways for my organisation - I would thoroughly recommend doing this course with Marketing Tom."

Amanda Walton, New College (Swindon)

“If you have an interest in Digital Marketing, I’d highly recommend the CAM Diploma. I found the course very informative with up-to-date case studies used throughout. You can see Alun is an expert in the subject and this, together with his enthusiasm, ensures that anyone involved in Marketing will find this course enjoyable and beneficial.”

Helen Wilson, Bridgend College

“I wanted to improve my digital skills and get a grounding in digital marketing and social media tools. I chose the CAM Diploma in Digital Marketing delivered by Marketing Tom, and found it gave me a grounding in the available tools and other case studies from other business successes in the social /digital arena. I would recommend you undertake the Diploma to improve your skills as digital marketing and social media are invaluable tools within the 21st century marketing arsenal.”

Claire Griffiths, Lighthouse Marketing (Vale of Glamorgan)

Entry Assessment
If you are unsure as to whether this course is suitable for you or whether you are unsure if you have the right level for it, please get in touch with us and we will be able to discuss this with you. The Chartered Institute of Marketing have developed diagnostic tests to help Study Centres and students identify the appropriate qualification that they should be studying for. Please visit the CIM diagnostic test page and enter Username: Your Full Name | Password: Student

Register for Assessment

For the June/July 2015 Assessment Board
Please note that assessment booking opens on 16 March 2015 for the June/July 2015 assessment session. CAM/CIM Membership registration deadline: Friday 24 April, 2015 for paper applications and Friday 1 May, 2015 for online. Please visit the CIM website to complete this process.

Book a Place

To reserve a place, please complete our Online Booking Forms:

or download and post to us an Offline Booking Form.


If you a Welsh-based business or an individual who may have been or is about to be made redundant, you may be eligible for funding from one of the Welsh Government Schemes. Visit our funding page to find out more information.

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