CAM Diploma in Digital Marketing

Gain a recongised qualification from the worlds' leading Marketing Institute.

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According to Mondo, "The demand for digital marketing professionals is surging, and will rise 38% this year". So, now is the time to sharpen up your digital skills with a recoognised qualification. We are one of the Chartered Institute of Marketing's Accredited Study Centres that run the CAM Diploma in Digital Marketing . This qualification provides you with the essential knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns and contribute to operational marketing plans, using the latest digital tools and practices.

CAM Module
Digital Marketing EssentialsOctober 22-23, 2015£500More Information
Marketing & Consumer BehaviourNovember 26-27, 2015£500More Information
Digital Marketing PlanningDecember 17-18, 2015£500More Information
Digital Marketing EssentialsJanuary 21-22, 2016£500More Information
Special Offer: Book 3 ModulesThroughout Year£1500 + One Free BookMore Information
Courses start at 9.15 am and end at 4.30 pm; lunch and refreshments are included. Prices exclude VAT.

The qualification covers the following:

  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC)
  • Social Media
  • Online Advertising
  • Email Marketing Online PR
  • Affiliate Marketing
  • Google Analytics

It also looks at digital marketing planning (including SOSTAC methodology and Digital Marketing Mix), legislation, regulation and codes of practice.

Course Structure

There are three modules to the CAM Diploma in Digital Marketing:

The Marketing and Consumer Behaviour Module is a double module of the CAM Diploma in Marketing Communications. This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications

The Digital Marketing Planning Award aims to provide students with the skills and knowledge to understand the fundamental digital marketing planning concepts for an organisation together with key factors involved with the implementation, measurement and evaluation of successful campaigns.

The Digital Marketing Essentials Award aims to provide candidates with the skills and knowledge necessary in planning digital marketing campaigns within organisations.


Our courses are delivered from Cardiff Gate Business Park and students benefit from:

  • Two days' attendance
  • Both our CAM Diploma tutors have 10 years and 20 years' experience delivering CIM courses
  • 95% Pass Rate
  • Limited course numbers (often 6-8 delegates)
  • Online learning - comprising notes, slides, activities, links and digital marketing updates
  • Monthly delivery - every month we deliver one of the modules

Assignments and Support

Each of the modules of the CAM Diploma in Digital Marketing require candidates to complete assessments. The assignments are practical and questions focus on how digital tools can be applied to an organisation of your choice. Students are able to submit to one of the four exam boards that take place throughout the year. Once you have completed the course we offer the following support:

  • One-to-one tutorials or email/phone support.
  • Access to a Study Area on our website where they can see Past Reports, Assignment Briefs, Senior Examiner reports, Videos and Articles of Interest.


In order to sit the CAM Diploma you will need to register with the Chartered Institute of Marketing. For more information on costs and benefits and to register, please visit our CIM Membership page.


Exemptions exist for the above  modules, meaning that you only have to study for two modules instead of three and thus saving money on the tuition fees. For more information, take a look at our exemptions page.


The cost of attending the three modules of the CAM Diploma in Digital Marketing is £1500 (+VAT). This includes:

  • Classroom Attendance one 3 modules (two days each)
  • Tutorial Support after the course
  • Digital Marketing Book (when you book 3 modules)
  • Course Handouts
  • Online Learning Centre


CAM SyllabusDownload and Print Off the CAM Diploma in Digital Marketing Syllabus. Download and Print Off Marketing Tom's CAM Diploma Brochure


If you a Welsh-based business or an individual who may have been or is about to be made redundant, you may be eligible for funding from one of the Welsh Government Schemes (such as ReAct). Visit our funding page to find out more information.

More about CAM

In 2000 the CAM Foundation formed an alliance with The Chartered Institute of Marketing and since then CAM qualifications have been managed and awarded by the Institute. All students studying for a CAM qualification must retain CIM membership for the duration of their studies. In simple terms, CAM is treated as a part of the Institute which delivers marketing communications focused qualifications, yet the CAM Foundation remains a separate entity with its own Board of Trustees.

The CAM Diplomas are tailored to the marketing communication needs of modern business.
  • CAM is an industry led and nationally recognised educational body that acts as the glue between the various disciplines of the communication industry
  • CAM bridges the gap between the academic and the practical. As students say "The courses are immediately relevant to my work the next day in the office!"
  • CAM is kept up- to- date by leading communication experts and the majority of tutors are practitioners in the industry
  • CAM is flexible and relevant making the CAM Diplomas eminently suitable for anyone's continuing professional development


"For digital marketing professionals the CAM Diploma in Digital Marketing course is a must. The course is highly relevant to current and future digital marketing disciplines such as social media and mobile and provides digital marketers with the right knowledge and skills to excel in their roles. The quality of Marketing Tom Media's course material and tutor delivery is exceptional, we therefore ensure that all our digital marketing professionals attain the CAM Diploma in Digital Marketing"

Lee Noon, Aviva Life Services (York)

Through the CAM Diploma in Digital Marketing, I learnt valuable lessons and adopted skills that help massively in my job today. The marketing theory aspects of the diploma are invaluable and really drive home the core principles of marketing in its basic form. Combined with the marketing planning side of it, I was able to create and execute a digital marketing plan as part of the course. Alun was fantastic throughout the diploma and I'd highly recommend Marketing Tom Media.

Owen Richards, Advanced Secure Technologies

"Thanks for the CAM Diploma, I've been able to secure the full-time role I wanted within Cardiff University. The Marketing Tom training and discipline of creating a digital marketing plan and communications directly helped. It has also helped me in my thinking with my own hypnotherapy business. The course covered a lot of ground and the assignments allowed me to put them into practice in my current job. It's firmly established me as a marketing professional, and also given me the tools I need to deliver marketing communications strategically, more effectively and in a joined up way. The tutor support was invaluable, and built confidence because they would time to answer any questions I had."

Richard Haggerty, School of Medicine at Cardiff University

"Alun delivered a thoroughly enjoyable course for the CAM Diploma in Digital Marketing, which has allowed me to gain an accredited qualification in the field of digital media, as well as developing my knowledge and experience. Our new company website will allow me to apply this knowledge and I hope to attend further courses with Alun in social media and search engine optimisation to continue my development."

Clint Middleton, Menter A Busnes (Aberystwyth)

"I took the CAM Diploma in Digital Marketing to refresh my existing marketing qualifications which I had completed over 10 years previously. I found the study for the course both challenging and interesting - getting really stuck into research for the assignments.

I chose Marketing Tom Media as my course centre, as I had seen our tutor Alun John speak on social networking sites at a conference and been impressed with his knowledge and practical approach. The teaching sessions were comprehensive and interactive, and the support was great - he produced specific websites containing up-to-date information, sources, comments and blogs for each module which were invaluable. Whilst the course has some theory, the emphasis is very much on the practical and innovative. I've applied the knowledge I've gained in studying for the Diploma in lots of different ways for my organisation - I would thoroughly recommend doing this course with Marketing Tom."

Amanda Walton, New College (Swindon)

“If you have an interest in Digital Marketing, I’d highly recommend the CAM Diploma. I found the course very informative with up-to-date case studies used throughout. You can see Alun is an expert in the subject and this, together with his enthusiasm, ensures that anyone involved in Marketing will find this course enjoyable and beneficial.”

Helen Wilson, Bridgend College

“I wanted to improve my digital skills and get a grounding in digital marketing and social media tools. I chose the CAM Diploma in Digital Marketing delivered by Marketing Tom, and found it gave me a grounding in the available tools and other case studies from other business successes in the social /digital arena. I would recommend you undertake the Diploma to improve your skills as digital marketing and social media are invaluable tools within the 21st century marketing arsenal.”

Claire Griffiths, Lighthouse Marketing (Vale of Glamorgan)

Entry Assessment
If you are unsure as to whether this course is suitable for you or whether you are unsure if you have the right level for it, please get in touch with us and we will be able to discuss this with you. The Chartered Institute of Marketing have developed diagnostic tests to help Study Centres and students identify the appropriate qualification that they should be studying for. Please visit the CIM diagnostic test page and enter Username: Your Full Name | Password: Student

Register for Assessment

For the June/July 2015 Assessment Board
Please note that assessment booking opens on 16 March 2015 for the June/July 2015 assessment session. CAM/CIM Membership registration deadline: Friday 24 April, 2015 for paper applications and Friday 1 May, 2015 for online. Please visit the CIM website to complete this process.

Book a Place

To reserve a place, please complete our Online Booking Forms:

or download and post to us an Offline Booking Form.

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