WordPress Training Course (London and Cardiff)

Learn to build and manage sites on the WordPress platform

wordpress-logo-stacked-rgbBlogging is one of the oldest tools using in Social Media and WordPress, the most popular blogging platform, powers a staggering 17% of the web. This workshop will equip those with zero or limited web design backgrounds to become fairly proficient in the creation and management of WordPress websites. It is aimed at marketing managers, marketing assistants, digital marketing staff, creative teams and others from a wide range of industries.

DateVenuePrice 
Mar 8, 2017Portland Place, London Early Bird £279 (not £299)Book Now
Apr 3, 2017Portland Place, London Early Bird £279 (not £299)Book Now
May 8, 2017Portland Place, London Early Bird £279 (not £299)Book Now
Mar 16, 2017Nantgarw, Cardiff£199Book Now
May 4, 2017Nantgarw, Cardiff£199Book Now
Start: 9.15 am and end: 4.30 pm. Lunch/refreshments are included. 10% off for 2 or more. Prices ex. VAT.

Learning Outcomes

By the end of the day students will have learnt to:

  • create their own FREE WordPress site
  • wp3change themes, headers and background images
  • write and source articles for their blog
  • create navigation bars
  • edit and embed videos, images, tweets, and more
  • add functionality, like sidebars and email updates, to their blog
  • add Social Media Share buttons to posts and connect Twitter accounts
  • manage a diary for blog articles
  • know the benefits of blogging and WordPress

Course Overview

Module 1 - A close look at the Blogosphere

  • the development of blogs
  • the types of organisations that blog
  • business reasons for blogging
  • the main platforms: Blogger, TypePad and WordPress
  • the difference between WordPress.com and Wordpess.org

Module 2 - Defining Objectives

  • what are the business objectives
  • what are the short and long-term goals of your organisation
  • who is your audience
  • what are the personas

Module 3 - Blogging Fundamentals

  • themes
  • wp2page layout: headers, background, menus
  • widgets
  • media centre
  • post vs pages
  • comments
  • categories vs tags
  • dashboards

Module 4 - Setting Up a Blog

  • sketch out an outline of the blog
  • decide on a suitable name and theme for the blog
  • looking at set up options: domain name, mapping, video and otters options
  • select a layout
  • explore navigation menus with pages
  • create some simple content articles

Module 5 - Writing Content

  • aligning your content to your business objectives
  • knowing when to write pages and posts
  • wp1the importance of SEO
  • how to write SEO-friendly and good quality content
  • useful writing techniques
  • learning the importance of context
  • creating a blog writing schedule
  • how to get third party bloggers involved
  • learn how to add links and media to articles
  • discover some useful tips for formatting
  • the art of embedding

Module 6 - Sourcing Content

  • understanding the context of your business
  • using Twitter and Facebook to find quality content
  • consider third-party tools which generate news feeds
  • setting up alerts and RSS-email alerts

Module 7 - Getting Found

  • how to use Social media and connect your channels
  • using widgets
  • setting up RSS to email notifications
  • connecting your account to Webmaster tools
  • reaching out to other bloggers
  • link building

Module 8 - Measurement, 3rd Party Apps and Future Planning

  • WP4learn how the stats within WordPress work and what they mean
  • connect third party accounts
  • start blogging from a mobile device
  • consider the benefits of WordPress.org vs WordPress.com

Q & A

Cost

The cost of the course is £299 (London) and £199 (Cardiff), though early-bird discounts can apply (see below). The cost includes:

  • Course materials
  • Full access to our online knowledge centre with useful documents and links

Discount

  • Get 10% off course bookings if your organisation is a registered charity (not applicable to Early Bird pricing).
  • If you have 2 or more staff attending we can offer a discount (not applicable to Early Bird pricing).

In-house courses

Should your organisation require, we can arrange to have the workshop delivered either at your location or a venue closer to your workplace. Please contact us for prices.

Funding
For those who have been, or are about to be made redundant, you may well be eligible for funding from the Welsh Government ReAct Scheme. Visit our funding page to find out more information.

Book Online Today

To reserve a place, please complete our London or Cardiff booking forms or download and post to us an Offline Booking Form.