Social Media Spotlight On: Starbucks

I thought I'd begin a series of blog articles focusing on what some of the brands are doing on Twitter.  Starbucks is the first company that we'll point a spotlight on. Over the past few years Starbucks has featured in some form or other on most of our our Social Media courses. They are a company that really seem to get social media and are often at the cutting edge when it comes to new, innovative use of social networks. we must also remember that their products/stores easily lend themselves to the visual updates on Twitter, Facebook and Instagram. As you'll see below they also garner a steady stream of likes, retweets and replies. Promoting a new seasonal initiative.

Wonderful use of gif images. Makes you want to buy one, doesn't it?

Neat way of getting some engagement. Notice the use of the hashtag.

Focusing on a worthy initiative - in a fun way, enraging way.

When Starbucks want to make a big impression they work with amazing animators like Rachel Ryle, who creates really special animated gifs.

Retweeting selected tweets. Like many brands Starbucks is careful in its selection of tweets to retweet. For the most part it tends to retweet text-only tweets like this one:

though once in a while when a Twitter user exploits the right mix of visual and text (story), Starbucks will retweet out (notice how this is a tweet from an employee, though).


Leave a Reply

Your email address will not be published. Required fields are marked *