Marketing World

Foursquare + Gap + Banner Advertising = Social Commerce?

December 7, 2010

There's been a lot of hype surrounding Foursquare, Gowalla and Facebook Places lately and it does seem that some smart marketing tactics are starting to come to the fore. Increasingly we are moving towards these location-based social networks and becoming 'mayors' of our favourite coffee shop and receiving free coffees or discounts. Yesterday, I saw [...]

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Beatles Now On iTunes

November 16, 2010

Today, it was announced that finally the Beatles discography is to appear on iTunes. And for the purposes of research, I just downloaded "Let It Be" to make sure it was true! Whilst this may have nothing whatsoever to do with digital marketing, it has everything to do with Apple. So, I wonder which albums [...]

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Where Online And Offline Worlds Collide

October 30, 2009

I have spent the past 5 days in London with my family for the half term break. Whilst there we visited the Science Museum, the National Gallery (briefly!) and the National History Museum. It was at the latter that I saw some of the new touchscreen technology that museums are...

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The Best Digital Marketing Tool

October 9, 2009

I was just considering what is the most effective and powerful Digital Marketing tool that I use. Was it Facebook? Nope How about Blogging? Nope Or plain, old-fashioned SEO? Nope Well, what about Google AdWords? Nope Online PR? Not quite. Then it must be Twitter? Nope I thought about it...

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Peer-To-Peer Reviews – Helpful or Not?

September 22, 2009

Last night I spent some time (too much actually!) trying to find an apartment to stay in London. You'd think that in a digital world, with all the information at your figure, tips this would be a straightforward thing to do. Wrong! The ability to search by keyword on Google...

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Are You Tactically or Strategically Minded?

August 10, 2009

My work means that I help clients create Digital Marketing Strategies - either through advising them on training or sitting down with them and working out the detail of the actual strategy. So often I see the temptation to view some new, exiting application and want to sign up for...

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Tourist Attractions And the New Rules Of Digital Marketing

August 4, 2009

As some who have followed me on Twitter will know, I have spent the last few days down in beautiful Pembrokeshire. It has not been the glorious Welsh summer that we wished for but nonetheless we have enjoyed ourselves. Pembrokeshire has a lot going for it - beautiful beaches, lovely...

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Dell and the Art of Banner Advertisements!

July 17, 2009
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Lessons in Marketing From Sky

July 5, 2009

Today, I received a letter from Sky TV asking me whether I would be interested in upgrading to Sky HD. They also kindly informed me that though I may have a HD-ready TV, that didn't mean that I would get high definition channels. The cost for this enhancement of my TV viewing - a  one-off [...]

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