Google Adwords/Adsense

New Google AdWords Masterclass Announced

April 7, 2011

From next month Marketing Tom Media, along with Liberty Marketing, will be delivering a 2-day Google AdWords Masterclass. The course will be run over two days and will cover foundation level AdWords on day 1 and intermediate-level AdWords on day 2. We are restricting numbers to 14-16 max (we already have 5 confirmed) - thus [...]

Read the full article →

How To Find AdWords Results From Other Countries

March 15, 2011

Last week I showed how you can use the Wayback Machine to explore how websites looked in the past. Today, following in the same vein (must be to do with Lent!), I want to share how you can explore what ads from other countries look like in Google AdWords. Yesterday, I was doing some AdWords consultancy [...]

Read the full article →

New Digital Marketing Courses For The Spring

March 7, 2011

Here are some of the new courses that we have added for the upcoming months. CAM Diploma In Digital Marketing The CAM Diploma in Digital Marketing is one of the major digital marketing qualifications around. As an Accredited CIM (Chartered Institute of Marketing) Centre, we have been successfully delivering this course for the past 2 years. [...]

Read the full article →

Google AdWords Goes For Longer Headline Options

February 16, 2011

Have you noticed some recent changes to Google AdWords listings? Well, last week Google started to roll out longer headlines on their ads. Instead of having your customary 25 characters for the headlines, it is now starting to deliver up to 60 characters for the headline. The secret here, though is to make sure that [...]

Read the full article →

Social Media Is Great But Have You Put The Basics In Place?

February 14, 2011

As anyone who reads this blog and follows me on Twitter and Facebook will know, I am a big advocate of Social Media . I deliver training courses and provide consultancy for clients on Social Media. I read about it every single day of the week and use its applications alll the time. I've bought [...]

Read the full article →

Smart Google Analytics On Your Mobile

November 15, 2010

If you need to check your site analytics on a regular basis and can't bear to be without it for any length of time, then BAM Analytics's iPhone app may just be the tool for you. I must admit that I like to keep an eye on how my organic and ppc listings are faring [...]

Read the full article →

Are You Paying Attention To Your Mobile Traffic?

July 19, 2010

I was just doing some work on for a Google AdWords client and on trying to reconcile AdWords and Analytics traffic and conversions came across this interesting stat. You will be able to find it in the following location: Dashboard > Visitors > Mobile > Mobile Devices The client is...

Read the full article →

Google AdWords By Currys, PC World and Dixons

July 1, 2010

Do you think these look quite similar? Well, all of the above companies, Currys, Dixons and PC World, belong to one of the largest consumer electronics retailers in Europe, DSG International. What is the logic behind this? Is it counter-productive to do this or does it have a positive effect...

Read the full article →

What’s In A Word?

June 14, 2010

If I asked you what Laparoscopic surgery was, would you know? Well, what about minimally invasive surgery (MIS)? Or how about keyhole surgery? The reason I mention this is that the other day I was having a chat with a Spanish consultant (as you do when you're on holidays!) and...

Read the full article →

Website by Pentagon