Google Adwords/Adsense

Where Does Google’s Revenue Come From?

January 24, 2012

You see the ads at the side and top of your Google searches, you find them in Gmail, Amazon and across hundreds of thousands of web pages. Many people admit to not viewing them and others to not clicking on them. However, advertising generated 96% of Google's $37.9 billion revenue last year. This infographic gives [...]

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SEO, PPC and Social Media and Lead Generation

November 3, 2011

A new survey of 500 online marketers by Webmarketing123 seems to indicate that of the following online marketing approaches - SEO, PPC and Social Media - SEO has the bigest impact on lead generation. However, what's really interesting is that over 50% say they will increase their Social Media spend in 2012. The stats indicate [...]

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Google AdWords For Programme Selection

October 27, 2011

My wife just asked me to check when a new ITV series, The Jury, was going to start. They obviously know that people are typing these search terms in to Google in order to find the exact time and day and, therefore, they have have created Google ads like this one to help people. Simple [...]

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AdWords Express Opens its Doors in the UK

October 25, 2011

Back in July Google introduced AdWords Express, a new way to help local advertisers reach out to their target audiences using AdWords. The idea is that it helps you with create your Google Places page and, once set up, will automatically manage your Google AdWords account. These ads appear slightly differently to other Google ads in [...]

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NEW CAM Diploma Qualifications Being Rolled Out

May 24, 2011

Marketing Tom Media is pleased to announce that it has been selected as one of only a handful of centres to pilot the new CAM Digital Qualifications. The new qualifications: the CAM Diploma in Mobile Marketing and the CAM Diploma in Digital Metrics and Analytics have been created in consultation with Nokia and Google. They [...]

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CIM Webinars On AdWords and Twitter

May 20, 2011

Yesterday, I did an online webinar for the Chartered Institute of Marketing (CIM) on the subject of Google Adwords. It consists of a 45-minute presentation, followed by a 15 minute Q & A. From the link below you will also find a Twitter webinar that I did the month before last. Hope you enjoy them. [...]

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Do You Think of Your Products & Services in Terms of Problems and Solutions?

April 21, 2011

Two week's ago I delivered a presentation to the CIM Digital Bootcamp at UWIC in Cardiff on Google AdWords. I shared the platform with Gareth Morgan of Liberty Marketing and I spoke about what AdWords were, where you'd find them , what they were used for and calls to action. On one of the slides [...]

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New Google AdWords Masterclass Announced

April 7, 2011

From next month Marketing Tom Media, along with Liberty Marketing, will be delivering a 2-day Google AdWords Masterclass. The course will be run over two days and will cover foundation level AdWords on day 1 and intermediate-level AdWords on day 2. We are restricting numbers to 14-16 max (we already have 5 confirmed) - thus [...]

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How To Find AdWords Results From Other Countries

March 15, 2011

Last week I showed how you can use the Wayback Machine to explore how websites looked in the past. Today, following in the same vein (must be to do with Lent!), I want to share how you can explore what ads from other countries look like in Google AdWords. Yesterday, I was doing some AdWords consultancy [...]

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