Email & Viral Marketing

Some Pearls of Wisdom from Guy Kawasaki

January 18, 2006

Guy Kawasaki's blog has some very sound advice on the Art of Branding. I particularly like this one, which John Winsor also quotes: Focus on PR, not advertising. Many companies waste away millions of dollars trying to establish brands with advertising. When it comes to branding, too much money is worse than too little because [...]

Read the full article →

Madrid Tapas Parade – a Good Example of Online PR and Viral Marketing

December 30, 2005

If you don't already know, I have another weblog which is focused on offering useful advice and infromation for people visiting Madrid - it is called Mad About Madrid. Just before Christmas I received an invitation from a business in Madrid asking for help in promoting their new "Tapas Parade" service: "My name is Andrés [...]

Read the full article →

Open Source Marketing is Coming to a Brand Near You

December 20, 2005

Open Source Marketing has gathered quite a momentum over the past year. Open Source Marketing, in essence, means allowing your customers to interact much more with your products/services. It means freeflow of dialogue with customers and far more openness - often with customers involved in the creation of PR, Marketing and WOm activities. Here are [...]

Read the full article →

Happy Chrismahanukwanzakah from Virgin Mobile

December 19, 2005

Here's some festive Christmas fun from Virgin Mobile. Technorati Tags: virgin mobile

Read the full article →

The High Cost of War in Iraq

December 5, 2005

This is a picture which was doing the rounds in April of last year (somehow I missed it), but remains as sad now (probably sadder!) as it did then. If you can't see, the image is made up 700 photographs (each used twice) of dead US personnel from the Iraq war. Over a year and [...]

Read the full article →

The Rise and Rise of the Million Dollar Homepage Guy

December 1, 2005

How often do you think, wow! I wish I'd thought of that one? The Million Dollar Homepage is just one such example and it started like this: I had this little idea the other day. I was trying to think of interesting ways to make some cash before going to Uni (which is in about [...]

Read the full article →

Cult of the Mac website

October 28, 2005

If you're a Mac fan, you may want to head over to Cult of Mac - a blog packed with Mac and iPod news and culture. A couple of the articles which caught my eye were the one about Apple's iPod Nano Advertising campaign in Tokyo: You can apparently pick up these iPod Nano cutouts [...]

Read the full article →

Developing Email Contacts Through Wedding Lists

September 16, 2005
Read the full article →

How to Win Clients the FedEx Way

September 3, 2005

The Church of the Customer have an interesting write up about a FedEx client who appears to have incurred the wrath of the mighty corporate company. It would seem that José Avila decided to use his FedEx cardboard packaging boxes as furniture in his new house - he apparently didn't have the cash to buy [...]

Read the full article →

Website by Pentagon