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Is the CIM Foundation Certificate for you?

Marketing Tom will soon be delivering to its 3rd cohort of Foundation Certificate in Marketing students. We are pleased to say that so far, students who have sat the course, have all passed - most with A's and B's.

So, is the course for you? The aim of the CIM Level 3 Foundation Certifcate in Marketing is to equip you with the skills, knowledge and understanding to perform professionally when you are new to marketing. The great thing about this, and many other CIM qualifications, is that they bring learning to life through meaningful assessments which refect the demands of the modern industry. As a result, you will develop a good understanding of the wider role of marketing and learn practical skills which can be applied to future career progression.

And, who is it aimed at? The CIM Level 3 Foundation Certifcate in Marketing is aimed at those either in a job that already involves marketing or those who wish to fnd out about marketing with the intention of starting out on a marketing career. It is ideal for people at all stages of their career, especially managers in a non-marketing function, entrepreneurs, apprentices and those starting out in their marketing careers.

What should you do next? Head over to our CIM Foundation Certificate in Marketing page where you can book on to the course, download a brochure or just enquire for more information.


Have you discovered Facebook Video Covers yet?

For a number of years organisations and companies have been using Facebook Cover photos to get their brand message across or to flag up new products, events or values but over the last few months Facebook has introduced Video Covers and since August most accounts can now access them. Consider these stats on video:

  • Video can increase landing page conversion by 80%
  • Videos on Facebook page increase end user engagement by 33%
  • Viewers retain 95% of a message when they watch in a video compared to 10% when reading it in text

Source:  Impact

One of the great things about video is that it immediately grabs a visitor's attention - as your eyes are drawn to it. Now, consider if that video appears at the top of a Facebook page that you have shown an interest in and, hopefully, will decide to 'Like'?

Here are some examples of Facebook Video Covers to whet your appetite:

The British Museum

Harvard University

Riverford

Center Parcs

Leo Burnett

Now get your creative thinking caps on and start thinking about how you could be using them to grab the attention of prospective customers.

Top tips

  • Try and capture people's attention without sound
  • Recommended size of a video is 820 x 462 pixels, however it is required that videos be at least 820 x 312 pixels (Socialfiremedia).
  • Videos should be between 20-90 seconds

Related Courses

Social Media Marketing


CIM Letter of Commendation

We were really pleased with the last set of results that we received from the Chartered Insitute of Marketing. And this week we were excited to reaceive our Letter of Commendation from them for all 3 CIM Diploma in Digital Marketing Modules. Here are the contents of the letter:

Dear Terrie

Letter of commendation

Congratulations!!

The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Marketing Tom Media for the excellent performance of its students during the July 2017 assessment session.

The following statement(s) of commendation have been issued by the Awarding Body:

120 Marketing and Consumer Behaviour

The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Marketing Tom Media for the excellent standard of results achieved for assessments submitted in the July 2017 assessments sessi on for the Marketing and Consumer Behaviour unit of the CAM Diplomas.

125 Digital Marketing Essentials

The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Marketing Tom Media for the excellent standard of results achieved for as sessments submitted in the July 2017 assessments session for the Digital Marketing Essentials unit of the CAM Digital Diplomas.

126 Digital Marketing Planning

The Awarding Body at The Chartered Institute of Marketing (CIM) has commended Marketing Tom Media f or the excellent standard of results achieved for assessments submitted in the July 2017 assessments session for the Digital Marketing Planning unit of the CAM Digital Diplomas.

Thank you for your hard work and commitment. Please pass our congratulations to all your tutors, staff and students.

We look forward to working with you in the coming years and celebrating more success in the future.

And don't forget - the CAM Diploma in Digital Marketing runs until next July, so you need to get a move on if you want to complete. But we will be launching the VERY exciting CIM New Level 6 - Digital Diploma in Professional Marketing towards the start of next year. We will be accepting applications on interest from next month.


Autumn Book Draw – 2 Free Books To Give Away

Coinciding with the launch of our Digital Marketing Mentoring service - aimed at supporting and guiding clients with all aspects of digital marketing -  we thought that for our Autumn book competition we would offer a book which was somehow connected with this. And the one that immediately came to mind was Bob Berg's the Go Giver - an awesome book and international bestseller.

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.

This book has been around for almost 10 years but is still hugely relevant,from both a business and personal standpoint.

Nearly a decade since its original publication, the term “go-giver” has become shorthand for a defining set of values embraced by hundreds of thousands of people around the world. Today this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities.

I'm sure you will love it!

Enter the Competition

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The draw takes place on the 13th October, 2017. Winners will be notified by email.


Congratulations to our CIM and CAM Students

Marketing Tom is pleased to announce that ALL our students on the CAM Diploma and CIM Foundation Certificate have passed their modules for the July exam board. 86% of our students got A and B results for the CAM Diploma in Digital Marketing and we are pleased to say that for our CIM Foundation Certificate our first set of students on the course have also picked up their certificates - again with great grades! Well done to all of you, we know how much time and effort you have put into your work. This means that we have maintained our 100% pass rate for over 2 years - with most students getting 'A's' and 'B's'.

If you'd like to discover more about our CIM courses, please visit the CIM course page.


Multiple Images Make LinkedIn Posts Much More Interesting

LinkedIn has recently refreshed its update facility to allow users to add multiple images to posts. This latest development is designed to make your posts much more interesting to your followers. Imagine you're at a conference or even if you want to showcase features of your latest products, this might be of interest to you. 


Social Media Spotlight On: Flavourly Craft Beers

This article started out as a focus on customer love within social media: that is how brands embrace/encourage their customers to positively interact with the brand using tools such as images on Instagram or retweets, but it then developed into a review on how an online Craft brewery was using social media.  It is the 2nd such article we have done on this subject - the first being on Starbucks Social Media efforts . Flavourly is an Edinburgh-based craft beer club, which sends monthly boxes of craft beer to its customers. I came across them through some tweets that appeared in my Twitter timeline. Ironically, the first tweet I saw was a little dig at them for including one bottle less in their monthly pack - however, it was followed up by an apology and a promise to rectify said error.

How does Flavourly work?

They invite you to either sign up for a monthly 'supply' of 10 bottles or to offer this delivery as a gift to friends (the company also has a gin club). The cost of membership is £20 and includes a selection of light, dark or mixed cases. Flavourly encourage  you to rate the beers so they can be personalised to your own tastes. And here is some blurb from their own website:

At Flavourly, our team of top beer experts help you discover the best small batch craft beer from UK (and beyond) microbreweries who brew with a passion for quality, not quantity!

What Social Media channels do they use?

Flavourly use Twitter, Facebook, Pinterest and Instagram. There is a blog but it looks like it may have been mothballed as they haven't updated it for over a year. YouTube and Vimeo accounts can be found but little activity has happened on them.

Facebook

The company has a very good following on both Facebook and Twitter with a decent following on Instagram. Their approach to using these social media channels, appears on the surface, to be quite different. Facebook is a channel that is used to introduce the craft beer companies that they have teamed up with and whose beer they offer clients. They give some insights to the companies and very often include 'behind-the-scenes' peeks as to how these companies operate. These updates are enjoyed by customers as they help tell the brand's story. Here is one such example:

Have you heard the amazing story of Hillstown Brewery? A passionate pair of eejits in Northern Ireland decided to feed...

Posted by Flavourly.com on Wednesday, 15 March 2017

Twitter

Twitter seems to be an ideal channel for retweeting 'customer love'. To a large part the company itself is proactive in 'pushing' customers to publish images - each craft beer boxes is emblazoned with the words:

"Grab a brew, snap a picture, and join the community on Twitter using the hashtag below, it's lots of fun!"

Here are some recent examples of their customers publishing user generated content:

and another:

Instagram
Their Instagram account - FlavourlyHq seems to be made up of user generated content from the folks at Flavourly. It features their beer, their suppliers, their staff, some behind-the-scenes images and images of boxes/materials/magazine. All good stuff.

Related Article
Social Media Spotlight On: Starbucks

Related Courses
Social Media Course London
Twitter Course


Mary Meeker’s Internet Trends 2017

For all you Internet stat monkeys out there, this is probably the highlight of the year for you - the presentation of Mary Meeker's Internet Trends report.  And this year you have an absolute treat as she has packed 355 slides into this slide deck. 

Here's what some of the folks on Twitter have learnt/are saying about it:

And this one on newspapers:

And here's one on mobile usage - over 3 hours per day in USA

Someone identified that 69 of the 355 slides were dedicated to online advertising.

Whilst these guys found it interesting that Marketing topped the cloud services used.


3 Great Tools To Create Better Instagram For Business Updates

Every week there seems to be new developments in Social Media, designed to make the platforms easier to use or to create more functionality or as as ways to help you help them generate more money! Here are a few which are generally used on Instagram, but some can be used on Facebook, which will help offer a better experience for your customers. Instagram is definitely one channel that marketers need to consider, especially considering that there are 600 million "Instagrammers" and it is adding 50% more users per month these days than it had been over the previous two years.

Layout

Layout is an app by Instagram that lets you combine, flip and mirror multiple photos into a single image for a fun, one-of-a-kind take on your photos. You can do it all from your phone. Check out the video below to hopefully give you some inspiration and ideas for creating engaging photos. Download the app on iOS or Android.

Boomerang

According to Instagram with Boomerang "you can make everyday moments fun and unexpected with captivating mini videos that loop back and forth. All you need is a little movement, your phone and the Boomerang app for iOS or Android". A key ingredient for this app, along with the one below is movement.

Hyperlapse

Hyperlapse does away with the need for "bulky tripods and expensive equipment" - ideal in a world where most of us, and especially digital marketer, will have access to the latest smartphone technology. Hyperlapse seems to solve one of marketer's main bugbears and that is shaky video footage. And as Instagram says, "even the most common of subjects can turn into a cool, well-made video." Check out the video below and give the app a test drive on iOS or Android.