Towards the end of last year Digital Surgeons came up with a really neat infographic to compare how the top Socia Media apps Facebook and Twitter compare. The graphic is below but here are some interesting things that I would like to highlight:
- the awareness of both brands is pretty much the same - 87% and 88%
- 41% of Facebook users compared to 27% of Twitter users login every day
- Twitter has slightly more people logging in via a mobile device than Facebook 37% to 30%
- 40% of Facebook users follow a brand compared to 27% on Twitter; however
- 67% of TWitter users compared to 51% of Facebook users will purchase that brand
- 52% of Twitter logins update their status every day, whilst on Facebook its 12%
- 28% of Twitter users are college grads, whereas 21% of Facebook users area
