Marketing Tom Media has been offering Social Media workshops in London for the past year. We are a successful CIM Accredited Study Centre and for over 4 years we have delivered Social Media Marketing workshops to companies, public sector employees and FE/HE colleges in Wales and across central and North West of England. In this time over 300 people have attended our workshops and discovered how social media could be used within their organisations.
Our courses are delivered from 9-10, Portland Place in the heart of London. Workshop numbers are limited to a maximum of 12 and delegates are welcome to bring along their own laptops as free wi-fi access is available throughout the day.
This 1-day course is aimed at giving attendees a good foundation in the world of social media. It provides an equal balance of interactive presentation, discussion and group work on the applications that businesses and companies should be starting to use in their marketing mix.
Basic principles of Social Media Our first session will tackle the key concepts of Social Media and look at how it differs from other forms of marketing (both online and offline). We will also look at Search Engine Optimisation and discover why the principles of SEO are important for social media marketing. This session provides a solid foundation for the rest of the day and shows how a company can adopt these principles across all their Web 2.0 applications: from blogs and YouTube to Flickr and Twitter.
Twitter This session really does lift the lid on Twitter and looks at the many ways companies can use it: engagement, PR, brand building, selling, customer care, sales promotion and much more. We look at how organisations can, at 140 characters a tweet, turn this into a powerful marketing tool. Using a mix of case studies and real-time examples we will explore how your company can maximise the use of Twitter. We also look at third party applications and mobile devices, to see how you can use it for updating, tracking, monitoring, engaging, broadcasting and looking after.
Business Blogging – Blogging has undoubtedly been the driving force behind social media adoption. It allows individuals, businesses and even colleges, the ability to talk about their organisations, link to similar organisations and invite comments from their community. It is also a force to be reckoned with when it comes to gaining top position on Google! We will explore: Why would an organisation blog? What would they blog about? How do they create fresh, relevant content? How can organisations hook up blogs to other social media channels?
Photo and Video Sharing - Once the preserve of youngsters looking for kicks, it is now a critical social media tool for thousands of organisations. They are using it to engage with customers and extend their brand. So, how are companies using the media? How could it be used by your organisation to inform, create buzz and even generate sales?
We will also explore some of the newer, and quite exciting, new apps like Vimeo and look at photo sharing apps like Flickr and ask how companies can can use them effectively.
Facebook – Profiles, friends, groups, networks, social ads, pages, polls... What does it all mean and how can you leverage the power of Facebook to improve your marketing efforts? How are organisations like Price Waterhouse and Dell using Facebook and what are the implications of using Facebook for your organisation? And what about Facebook Deals, Places and Social Plugins?
LinkedIn - is one of the biggest Professional Networking sites in the world. So, how does an organisation use it to develop new contacts, to enhance the online image of their company, to talk and engage with their peers and to advertise to specific audiences? This session will take a look at all the above, show you how to polish your company profile, create and maintain groups, discuss the benefits of plugins and explore how to use LinkedIn answers effectively.
Geo Location Marketing
Gap, Starbucks and Dominos have been trailblazers in the use of this nascent social media platform. We will look at the key differences between Foursquare and Facebook Deals and the upcoming Google Deals and ask how an organisation can use these platforms for various marketing means. What are check-ins? How can they be used in your industry? How can your customers be incentivised to use them? How can brand loyalty and awareness be developed using them?
These have been around since the birth of the Internet. Today, companies are increasingly using them to listen, broadcast and engage. Businesses are able to identify and empower advocates and ambassadors on them. We will look at the range of sites that are on the web and begin to identify strategies that your company could adopt to maximise their potential.
The cost of this 1-day workshop is £295 (+VAT) and includes handouts, lunch and refreshments and online materials you can access after the course.
Get 10% off short course bookings if your organisation is a registered charity.
Check out our Social Media Testimonials.
Location and Directions
Address: 9-10 Portland Place, London, W1B 1PU
London Waterloo Arrival: Take the Bakerloo underground Line northbound to Oxford Circus tube station. Walk north up Regent Street, this then becomes Langham Place and then Portland Place.
Paddington Arrival: Take the Bakerloo Line eastbound direct to Oxford Circus tube station. Then follow the instructions as above.
Arrive at Heathrow: Take the Piccadilly underground line to Green Park. Transfer to the Victoria underground line and travel northbound to Oxford Circus tube station. Then follow the instructions as above.
Arrive at Gatwick: Take the Gatwick Express to Victoria Station Then take the Victoria underground line northbound to Oxford Circus tube station. Follow the instructions as above.