Cardiff: Day 1: June 19th & Day 2:July 3rd, 2013
What is the Google AdWords Masterclass?
It is a two-day workshop designed at moving AdWords advertisers from foundation-level to intermediate-level knowledge and experience of using this most powerful of mediums. They are offered as back-to-back days to help people understand the foundations of AdWords and then to build on it further in day 2.
Who is behind the Masterclass?
Marketing Tom Media has been involved in creating, implementing and maintaining Google AdWords accounts for around 6 years. We have worked with the private sector, public sector and government organisations in this period. We have also run many Google AdWords courses in South Wales. Gareth Morgan heads up Liberty Marketing a 10-person company that manages the PPC campaigns for over a 100 clients with an annual AdWords spend of over 32 million. He has over 8 years' experience and is a Google AdWords Qualified Professional.
What is covered on Day 1
1. An introduction to Pay Per Click
- What is it
- Why its important
- How it works
- Business opportunities
2. Setting up an account
- Campaign Structure
- Ad Group Creation
- Keyword Selection
3. Website design + Calls to action = Conversions
4. Keyword Clinic Stream 1
- Keyword research and selecting phrases
- Keyword tools
- The different match types
5. Ad Copy Workshop
- Why are ads important?
- Matching your keywords to your adwords
- Writing powerful adverts
- Split testing ads
7. Open-floor Q & A
Visit Day 2 AdWords Masterclass to see the content of that day.
On both days we will open up the AdWords bar, where a member of the team will be able to offer one-to-one advice on how to improve your AdWords campaigns. This is your chance to discuss in more depth your account or one of the topics we have discussed over the two days.
Our masterclass will be restricted to a maximum of 16 people. This means that we are able to interact more with our clients and spend more time helping them to develop the best possible Google AdWord campaigns.
How much does it cost?
The 2-day course only costs £399 and individual days cost £229. The price includes :
- Course materials
- Full access to our online knowledge centre with useful documents and links
What should you do next?
To reserve a place, please complete our Online Booking Form or download and post to us an Offline Booking Form. Our terms and conditions can be found on this booking form (pdf). Alternatively, telephone us on 02920 263655.