Facebook pages are most commonly used to build up a loyal following of 'fans' and to then engage with them over time. TGI Friday's has hit on a novel way of promoting either its restaurants or its Jack Daniels burger. The company has created a Facebook page for a character called Woody, who is trying to get 500,000 fans by the end of this month. If he reaches this target, TGI Friday's (I think in the States only) will send out coupons for a Free Jack Daniels burger. This campaign is being back by TV ads and some videos on the website. The page is currently up to 248,629 fans and in order to receive your free burger, you will need to register.
This is quite a neat concept. From the fan's perspective, they want to get their free burger and they must ensure that the 500,000-fan target is met by the 30th September. In order to help them they will elicit the help of their friends who, in turn, will do likewise. From TGI Friday's standpoint they will receive your email address and (through its app) will be able to get your profile information from Facebook. They may be able to further develop this Facebook page, and engagement with their customers, once the campaign is over - though this is probably going to be a tall order.
Admittedly, the cost of the TV adertising will be high but once you've started to motivate the Facebook members, they will carry out most of the work for you. I like it!
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