Even though Amazon posted record earnings for the last quarter, Business 2.0 reckons that the corporation has now set its sights on blogs, videos and ebooks.
Jeff Bezos has a plan, however. If you read between the lines of the
Web site's seemingly unfocused forays into blogs, video, and e-books,
you'll actually see that he's doubling down on selling books, CDs, and
DVDs -- the mainstay of his media sales.On Wednesday, Amazon.com announced a blog
feature on its Web site for published authors to communicate directly
to fans on the Amazon.com homepage and on the pages where Amazon lists
their books. Nelson DeMille and James Patterson are among the
participating writers.
Business 2.0 sees this as Amazon's way of connecting authors and readers, much like book signings and readings do in the offline world. This may well send shivers down the spines of magazines and newspapers, as people may turn to Amazon for their fix of book reviews instead of getting it from traditional media.
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