Open Source Marketing has gathered quite a momentum over the past year. Open Source Marketing, in essence, means allowing your customers to interact much more with your products/services. It means freeflow of dialogue with customers and far more openness - often with customers involved in the creation of PR, Marketing and WOm activities. Here are some interesting examples of Open Source Marketing that I have come across:
- Customer-created Advert for Google Maps (YouTube)
- Spread Firefox does it brilliantly through their Firefox Flicks. Interestingly, you will see that some Advertising Agencies are contributing, too.
- Seth Godin has recently invited people to submit their own ads for his latest book (100% of the royalties will go to charity) which will feature on MSN's homepage for free. The winner will have their ad displayed and will be credited as the designer.
On a similar tack, John Moore over at Brand Autopsy, writes about the devoted Trekkies who have created their own episodes of Star Trek.
Technorati Tags: firefox | open source | google
More on Open Source Marketing
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Firefox Flicks: Open Source Marketing? (Firefox)
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