Yesterday, on reviewing the Ogilvy PR website I came across The Executive Blogger’s Guide to
Building a Nest of Blogs, Wikis & RSS (pdf) a very readable, 17-page guide to blogging. Here are the issues that they cover:
- Welcome to the Blogosphere: The End of Top-Down Talk
What are Blogs? - How Powerful Have Blogs Become?
- The Unique Characteristics of Blogs
- Business Blog Examples
- How To Use RSS Newsreaders
- Searching and Monitoring Blogs
- Launching Your Blog
- Corporate Policies and Blogging
- Blog Backfires
- Moblogs & Vblogs
- Wikis
- Conclusion:Your Game Plan
Popularity: 1% [?]
