On May 3rd, the Business Development Institute in New York will be holding probably one of the biggest business blogging events ever held in New York - Blogging Goes Mainstream: Is Your Company Ready? The event is aimed at bringing together Fortune 500 executives and "forward thinking" sales, marketing and PR professionals. Here's how their sales promotion puts it:
This special executive event will examine the business implications of
blogging and the impact this burgeoning communication medium is having
on the business landscape. We will examine how leading organizations
across a wide range of industries are tapping into the power of blogs
to expand their reach into new or existing markets, drive real-time
market intelligence, extend their brand and create transformational
dialogues with customers, partners and employees.
[We will gather professionals] to explore the nuts and bolts of a building a corporate blogging
strategy and how businesses of all types can leverage this new medium
to drive new revenues, increase market share and gain critical brand
exposure while influencing public opinion on their products and
The keynote speaker is Robert Scoble (Scobleizer), the most prolific blogger on the web and Technical Evangelist for Microsoft. The advisory board includes some of the key players in the blogging arena like Charlene Li of Forrester Research, Stowe Boyd of Corante, Steve Rubel of Cooperkatz and Steve Hall of Adrants.