There has been a huge amount of press recently about the rise of the blog. The Wall Street Journal is probably the most respected financial newspaper in the world and a couple of days back it featured an article titled: "Blogs Keep Internet Customers Coming Back". The story takes a look at blogs from a business perspective, describing them [rightly] as a new marketing channel and showing how they can be used to "engage in direct dialogue with customers".
The article has a few good examples of effective blogs and they all seem to have one thing in common: their ability to humanise a company and give it personality. It would also seem that they have ALL contributed to increasing their company's bottom line.
Original Source
The blog as business tool has arrived (Larry Bodine)
Popularity: 1% [?]
