Chris Sherman, Associate Editor of SearchEngineWatch, always has some good tips to offer search engine marketers. His article entitled Three Cool Search Gizmos is no exception and he lets readers know about 3 neat tools that marketers will find of use. The first, and by far my favourite, is called Jux2, which is a search engine that compares the results across (at present) 3 major search engines: Google, Yahoo! and Ask Jeeves. The search results are neatly displayed and can show which websites appeared on 3, 2 or 1 search engines. As the guys at Jux2 say:
Using jux2, we learned that search engines are more different than people think, typically sharing fewer than 3.5 of their top 10 results (see the other statistical data). We also found that a comparative tool like jux2 gives users far more control over their searches and, in many cases, better search results than from any single search engine.
The second tool comes from Whois Source which lets you know about: "domain ownership, server details and other information about web sites". The third is Printer Friendly, which is a bookmarkelt that scans a page for the "printer friendly" button and loads that into a new browser window - ideal for quite a few marketing sites!