Training

Discover Marketing Tom Media’s digital courses. We are an Accredited CIM Study Centre and can offer the CAM Diploma in Digital Marketing, plus popular 1-day courses like Social Media Marketing & Pay-per-click.

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Find out how our digital marketing solutions can help your company. From Digital Marketing & Social Media Strategy to AdWords Management and SEO we think we will have your needs covered.

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In House

Learn how we can create a tailored training programme for your team. Whether it’s Social Media, SEO or the CAM Diploma in Digital Marketing, we have the skills & expertise to deliver courses customised to your needs.

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The Social Maps of Cities

by Admin on January 18, 2015

This is a fascinating, brief (5 mins) TED talk by Dave Troy on the Social Maps of Cities. Using data from tweets he helps us to visualise cities like Baltimore, San Francisco and Rio de Janeiro in a way that we have never seen them before. And as the overview on TED says: "Dave Troy has been visualizing what the tweets of city dwellers reveal about who lives there, who they talk to — and who they don’t."

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Exploring The Twitter Search Engine

by Admin on January 16, 2015

The first tweet was written almost 9 years ago and looked like this:

In that time Twitter reckons that hundreds of billions of tweets have been created. Some of them were milestones in the way that information was diffused to the public at large:

 

As Twitter says in a blog article - Building a Complete Tweet Index - the company has always excelled at delivering real-time search results - if you want to find out what's happening in a football game or today's news, you may go to the search box on your desktop or mobile device or even click on the trending topics.

Screen Shot 2015-01-15 at 21.15.10

However, if you're looking for something more detailed or want to search further back in time, you may be better off trying the advanced search which now allows you to search the ENTIRE Twitter index right back to 2006. This can be a hugely powerful tool for researching, analysing, identifying trends, exploring hashtags (historically), spotting opportunities, keeping an eye on your competitors (or citizens!) and much more. Twitter has maintained that it has always been the goal of the company to offer users the ability to search the entire database. And now you are able to just do that and 'interrogate' around half a trillion documents in their index!

This is what the interface looks like:

Advanced Search

As you can see it allows you to search by using a number of fields and means you can carry out some quite advanced searches based:

  • Keywords - including phrases, negatives and exact matches
  • Hashtags
  • Named accounts - including correspondence between accounts
  • Location
  • Dates and
  • Sentiments

So, let's say that we wanted to find out how Robert Scoble's (Tech commentator) thoughts on "Google Glass" have evolved over the past 3 years we conduct the search and we can go through the (hundreds) of tweets that he has done since 6th April, 2012. There are conversations, discussions on privacy, styles, ways of use, apps you can use with it, video examples and much more. Everything that Robert Scoble has written about on Twitter can now be indexed for whatever reason you wish.

Scoble

Just imagine how you could be using this advanced search tool for your own business. Here are some ideas to get you started:

Words
> All these words: Recipes
People
> Sainsburys

Words
> All these words: Real Madrid
> None of the words: Ronaldo
People
>Skyfootball

 

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Digital Trends For Marketers In 2015

January 15, 2015

Tweet Hootsuite has written an interesting article on the 7 trends that Social Media Marketers need to keep abreast of in 2015. I thought I'd share them with with you today. Google will rely heavily on social media signals for SEO Google rankings are being more heavily influenced by Social media Hootsuite reckons that SEO and […]

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Christmas Stocking Filler From Guy Kawasaki

December 19, 2014

Tweet Guy Kawasaki, for the uninitiated, is an extremely well-known in Social Media circles - with a huge following on Twitter, Google+ and Facebook. He was Apple's chief evangelist and advisor to CEO of Motorola. He has also written a number of books and is EXTREMELY active on Social Media! His most recent book is […]

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LeWeb 2014 Kicks Off Today

December 9, 2014

Tweet Today, and for the next 3 days, you can enjoy listening to some of the greatest minds associated with digital technology at the LeWeb conference. You may have missed the boat in terms of signing up (or just thought that the €1,890 ticket was a bit steep!) but you can still watch the livestream […]

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Interesting Tweets from Twitter’s UK SME Account

December 8, 2014

Tweet Start planning for all of the key seasonal moments in December today using the #OwnTheMoment planner. https://t.co/HiH4ld2Hmt — Twitter UK&I SME (@TwitterUKI_SME) December 1, 2014 Struggling for ideas on what to tweet? Then, why not use Twitter's calendar for some inspiration? Find out how to turn conversations on Twitter into sales for your business […]

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New WordPress Blogging Workshop

November 14, 2014

Tweet We are pleased to announce that from December we are going to run a new workshop: WordPress Blogging Workshop. The workshop is aimed at new users of WordPress who would like to learn how to create, design, write and manage a WordPress.com website. WordPress is the one of the web's most popular publishing platforms […]

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Upcoming Digital Marketing Courses At Marketing Tom

October 16, 2014

Tweet Here is a full list of Marketing Tom Media's upcoming Digital Marketing Courses for the next two months in both Cardiff and London. If you would like more information, please click on the link to the right.For more information on our in-house courses, please get in touch.

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2014 Internet Trends from Mary Meeker

June 25, 2014

Tweet If you'd like to know how the Internet looks today - mobile, search, social - check out Mary Meeker's outstanding Slideshare presentation (you'll even get a glimpse of what is around the corner). There are 164 slides of some of the best Internet data available - I often point my students in the direction […]

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