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Mapping the Customer Journey with Google

by alunadmin on May 23, 2016

According to Google their Think with Google website is their way of sharing some of the data they have collated with businesses and organisations. You will find heaps of data on mobile, gaining, YouTube, shopping insights, micro moments, mobile app and much more. If you're developing campaigns, websites or mobile apps, you will find it of particular interest. Today I came across Google's Customer Journey to Online Purchase.  It allows you to (broadly) get an idea of which acquisition tools - like Organic Search, Paid Search and referral - your customers use on the path to becoming a customer. You simply enter the details of your business: the size (SME, medium or small), the industry and the country and Google's interactive map will show you which channels people are using along the way to becoming a customer. Google's journey identifies early assist interactions and last interactions. Here is the customer journey for the Business & Industrial industry.

journey

With regards channels Google lets you select a specific channel  so that you can see its importance on the journey and it also offers tips on which approach you should be using for each. For example, if I select Generic Search I end up with this explanation:

Your Generic Paid Search campaign may have a different impact on your customers depending on when they interact with it. At the beginning of the purchase path, Generic Paid Search helps customers gain awareness of your product or service. In the middle, it creates desire and boosts interest. And at the end, it helps to seal the deal.

channel

Other Articles of Interest
Social Media Trends 2016
Periodic Table of SEO Success Factors
7 Ways Google Search Console Can Improve Your SEO

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GA-Mobile-App-Image-04-21-2016

This week saw the launch of the latest mobile version of the Google Analytics app. And, I must say Google has created a very smart interface from which to check out the latest stats from your websites or web apps.  These are some of the highlights:

  • Easy access to a full overview of your Google Analytics data
  • See what is happening now with real-time business data
  •  Go deeper into your reports with segments
  •  Customize your own mobile dashboard
  •  Easily share your insights with others

And here is just one example. As Google says, "You can now build or modify a report quickly and save it to your mobile dashboard."

GA-Mobile-App-Image-04-21-2016

There does appear to be a whole raft of neat features in this app and the interface is much more user friendly and attractive. I particularly like the ability to create your own dashboard and to it add to it from any of your standard reports. The feature for firing off an email from any email is also neat. The scroll ability within the report is also quite cool as it lets you dig deeper into the reports.  This weekend why not give it a whirl - I'm sure you'll like it. If you haven't already downloaded it, you can head over to  Google Play (Android)or Apple iTunes (iOS).

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This Keyword Research Tool could be of interest to Digital Marketers

April 19, 2016

Tweet Quite a few students will be carrying out keyword research for their CIM/CAM assignments and others will be doing research on behalf of their companies for SEO/PPC/Social Media reasons. Whatever the reason, I'm sure that you might well find an use for the Answer the Public keyword tool. What it does is take your […]

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New Course! CIM Level 3 – Foundation Certificate in Marketing

March 2, 2016

Tweet Starting from June Marketing Tom is going to be offering one of CIM's most recent qualifications, the CIM Level 3 – Foundation Certificate in Marketing. This qualification is aimed at those who are in a support-level marketing role and does not require any previous experience or knowledge of marketing. This is a new step […]

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Social Media Trends 2016

January 15, 2016

Tweet You may be wondering where Social Media is going this year. What are the trends to look out for? Are there any new techniques? What platforms will win out? To this end, I thought I'd create a compendium of articles from some of the top Digital/Social Media sites to try and help you figure […]

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Enter Our Christmas Prize Draw For A FREE Book

December 4, 2015

Tweet 'Tis the season to be jolly and we are very pleased to be offering two copies of the excellent new book by David Meerman Scott,  The New Rules of Marketing and PR.  The book is in its 5th edition and offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly […]

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Ten Tips To Improve Twitter Performance

November 26, 2015

Tweet On the @TwitterSmallBiz account you can find a whole host of tips to ensure that you are maximising your use of Twitter. Here are a 10 that I came across this morning and wanted to share with you. 1. Pinning Tweets To the Top of Your Timeline #TweetTip: Highlight important Tweets on your timeline […]

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Some Interesting New Tools From Twitter

November 4, 2015

Tweet Jack Dorsey is back at the helm of Twitter and it looks like things have been fairly busy over there for the past few weeks. Whilst some of the news outlets have focused on Twitter's growth problems Jack and his team have been getting on with the job of improving Twitter. So, where shall we […]

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The Content Marketing Matrix

October 31, 2015

Tweet Are you looking for ideas to help you develop your content marketing strategy? Well, you just might find this matrix, created by First 10 and Smart Insights, to be of use. I'm sure it will start you thinking of the huge number of ways you can get your target audience to engage with your […]

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