1-Day Courses

Explore our range of 1-day courses which are designed to give you the skills to become better digital marketers. Our courses cover Social Media, Google Analytics, WordPress, Google AdWords and Twitter.

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As an Accredited CIM Study Centre we offer the CAM Diploma in Digital Marketing. This industry-recognised qualification gives you the knowledge and skills to plan, implement and monitor digital marketing campaigns.

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Learn how we can create a tailored training programme for your team. Whether it’s Social Media, SEO, Google Analytics or the CAM Diploma in Digital Marketing, we have the skills & expertise to deliver courses customised to your needs.

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Social Media Trends 2016

by alunadmin on January 15, 2016

You may be wondering where Social Media is going this year. What are the trends to look out for? Are there any new techniques? What platforms will win out? To this end, I thought I'd create a compendium of articles from some of the top Digital/Social Media sites to try and help you figure out what 2016 might hold for Social Media and your business.

Inc. have identified 3 Biggest Social Media Trends to Know for 2016 and they include:

  1. Video becoming the native advertising platform of choice
  2. Virtual reality becoming a buzz worthy platform
  3. The rise of mobile messaging for customer interaction

Social Media Examiner's 2016 Social Media Marketing Predictions From the Experts includes 10 hot trends selected by 14 experts

  1. Social Media goes private - think groups like LinkedIn and messaging
  2. Get ready to pay more for traffic - this could include Twitter developing an algorithm like Facebook to display tweets
  3. Visual customised by platform become critical. Peg Fitzpatrick says that, "Creating anchor content for your website and breaking it into contextual pieces to natively post to each platform will be essential". Wow!
  4. Live video goes mainstream. We're going to see more Persicope and the opening up of Facebook live to more accounts

Econsultancy has come up with its 11 pivotal social media trends for 2016

  1. Live streaming - yet again this seems to rear its head.
  2. New social publishing formats - they reckon the growth of Snapchat Discover, Twotter Moments and Facebook Instant Articles points to a trend of keeping viewers 'in app' which will, in turn lead to more ad engagement.
  3. Video Innovation - we will see brands getting more creative with video content. Think virtual reality style ads!
  4. The even bigger rise of the buy button - we will see more brands using the 'Buy' buttons on Facebook, Twitter, Pinterest and Youtube.

Forbes magazine came up with The Top 7 Social Media Marketing Trends That Will Dominate 2016

    1. In-the-moment updates will dominate - with the growth of Persicope over the past year we may see the demise of scheduled posts and the rise of 'in-the-moment' updates.
    2. Buy buttons will take over - it will be interesting to see how this does develop or whether we'll get 'buy-button-blindness'.
    3. User privacy concerns will hit an all-time high - the author Jason DeMeyers believes that only platforms 'which offer a degree of privacy and security will continue to thrive'.

Related Courses
Social Media Marketing Courses

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Enter Our Christmas Prize Draw For A FREE Book

by alunadmin on December 4, 2015

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'Tis the season to be jolly and we are very pleased to be offering two copies of the excellent new book by David Meerman Scott,  The New Rules of Marketing and PR.  The book is in its 5th edition and offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. According to the author,

“The tools of the marketing and PR trade have changed. The skills that worked offline in terms of buying expensive advertisements, begging the media to tell your story or hiring a huge sales staff are now considered the skills of interruption and coercion. What is important today is online success, and it comes from thinking like a journalist and a thought leader”.

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Ten Tips To Improve Twitter Performance

November 26, 2015

Tweet On the @TwitterSmallBiz account you can find a whole host of tips to ensure that you are maximising your use of Twitter. Here are a 10 that I came across this morning and wanted to share with you. 1. Pinning Tweets To the Top of Your Timeline #TweetTip: Highlight important Tweets on your timeline […]

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Some Interesting New Tools From Twitter

November 4, 2015

Tweet Jack Dorsey is back at the helm of Twitter and it looks like things have been fairly busy over there for the past few weeks. Whilst some of the news outlets have focused on Twitter's growth problems Jack and his team have been getting on with the job of improving Twitter. So, where shall we […]

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The Content Marketing Matrix

October 31, 2015

Tweet Are you looking for ideas to help you develop your content marketing strategy? Well, you just might find this matrix, created by First 10 and Smart Insights, to be of use. I'm sure it will start you thinking of the huge number of ways you can get your target audience to engage with your […]

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Mary Meeker’s Internet Trends 2015

September 18, 2015

Tweet Every year Mary Meeker issues a report on the latest Internet trends. This year you have 196 slides where you can discover the latest trends, stats and innovations. This is great for those involved in digital marketing who may use it to help shape strategy, as an aid to convince the boss of your […]

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What Are The Right Image Sizes For Social Media Posts?

July 22, 2015

Tweet According to Bufferapp Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets. Socialbakers, who looked at the top 10% of posts made by more than 30,000 Facebook brand pages, discovered that posts with photos saw the most interactions 87% of the total. I use the following two Social Media […]

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Upcoming Courses With Marketing Tom

July 2, 2015

Tweet We have a number of courses lined up for the upcoming months, which cover both  CIM Accredited courses and Non-Accredited one-day workshops. The ones listed below are delivered in either in Cardiff or London; for more bespoke solutions, check out our in-house courses. CIM/CAM Diploma in Digital Marketing The CAM Diploma course is made up […]

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What Was Your First Ever Tweet?

June 29, 2015

Tweet Do you know what your first ever Tweet was? I was just modifying my Twitter Training Course web page and was curious to find out when my first tweet was. Well, it was tweeted 8 years and 3 months' ago. In this tweet I am talking about preparing for a Web 2.0 workshop; today […]

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