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According to Google their Think with Google website is their way of sharing some of the data they have collated with businesses and organisations. You will find heaps of data on mobile, gaining, YouTube, shopping insights, micro moments, mobile app and much more. If you're developing campaigns, websites or mobile apps, you will find it of particular interest. Today I came across Google's Customer Journey to Online Purchase. It allows you to (broadly) get an idea of which acquisition tools - like Organic Search, Paid Search and referral - your customers use on the path to becoming a customer. You simply enter the details of your business: the size (SME, medium or small), the industry and the country and Google's interactive map will show you which channels people are using along the way to becoming a customer. Google's journey identifies early assist interactions and last interactions. Here is the customer journey for the Business & Industrial industry.
With regards channels Google lets you select a specific channel so that you can see its importance on the journey and it also offers tips on which approach you should be using for each. For example, if I select Generic Search I end up with this explanation:
Your Generic Paid Search campaign may have a different impact on your customers depending on when they interact with it. At the beginning of the purchase path, Generic Paid Search helps customers gain awareness of your product or service. In the middle, it creates desire and boosts interest. And at the end, it helps to seal the deal.
Other Articles of Interest
Social Media Trends 2016
Periodic Table of SEO Success Factors
7 Ways Google Search Console Can Improve Your SEO
This week saw the launch of the latest mobile version of the Google Analytics app. And, I must say Google has created a very smart interface from which to check out the latest stats from your websites or web apps. These are some of the highlights:
- Easy access to a full overview of your Google Analytics data
- See what is happening now with real-time business data
- Go deeper into your reports with segments
- Customize your own mobile dashboard
- Easily share your insights with others
And here is just one example. As Google says, "You can now build or modify a report quickly and save it to your mobile dashboard."
There does appear to be a whole raft of neat features in this app and the interface is much more user friendly and attractive. I particularly like the ability to create your own dashboard and to it add to it from any of your standard reports. The feature for firing off an email from any email is also neat. The scroll ability within the report is also quite cool as it lets you dig deeper into the reports. This weekend why not give it a whirl - I'm sure you'll like it. If you haven't already downloaded it, you can head over to Google Play (Android)or Apple iTunes (iOS).