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Explore our range of 1-day courses which are designed to give you the skills to become better digital marketers. Our courses cover Social Media, Google Analytics, WordPress, Google AdWords and Twitter.

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As an CIM Accredited Study Centre we offer the CAM Diploma in Digital Marketing and CIM Foundation Certificate in Marketing. They give you the skills to plan, implement and monitor digital campaigns.

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In-House Training

Learn how we can create a tailored training programme for your team. Whether it’s Social Media, SEO, Google Analytics or the CAM Diploma in Digital Marketing, we have the skills & expertise to deliver courses customised to your needs.

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Internet Trends 2016 – Mary Meeker

by alunadmin on June 22, 2016

Every year we are treated to an overview of the latest Internet Trends from Mary Meeker. The 2016 Internet Trends for 2016 were presented at the Code Conference 2016. In the Slidehshare presentation below you will find 213 slides packed with information on the state of the Internet today. It looks at Internet user growth, Internet advertising, Messaging, video and image sharing, transportation and much, much more.

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Mapping the Customer Journey with Google

by alunadmin on May 23, 2016

According to Google their Think with Google website is their way of sharing some of the data they have collated with businesses and organisations. You will find heaps of data on mobile, gaining, YouTube, shopping insights, micro moments, mobile app and much more. If you're developing campaigns, websites or mobile apps, you will find it of particular interest. Today I came across Google's Customer Journey to Online Purchase.  It allows you to (broadly) get an idea of which acquisition tools - like Organic Search, Paid Search and referral - your customers use on the path to becoming a customer. You simply enter the details of your business: the size (SME, medium or small), the industry and the country and Google's interactive map will show you which channels people are using along the way to becoming a customer. Google's journey identifies early assist interactions and last interactions. Here is the customer journey for the Business & Industrial industry.

journey

With regards channels Google lets you select a specific channel  so that you can see its importance on the journey and it also offers tips on which approach you should be using for each. For example, if I select Generic Search I end up with this explanation:

Your Generic Paid Search campaign may have a different impact on your customers depending on when they interact with it. At the beginning of the purchase path, Generic Paid Search helps customers gain awareness of your product or service. In the middle, it creates desire and boosts interest. And at the end, it helps to seal the deal.

channel

Other Articles of Interest
Social Media Trends 2016
Periodic Table of SEO Success Factors
7 Ways Google Search Console Can Improve Your SEO

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Sleek new update for the Google Analytics mobile app

April 29, 2016

Tweet This week saw the launch of the latest mobile version of the Google Analytics app. And, I must say Google has created a very smart interface from which to check out the latest stats from your websites or web apps.  These are some of the highlights: Easy access to a full overview of your […]

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This Keyword Research Tool could be of interest to Digital Marketers

April 19, 2016

Tweet Quite a few students will be carrying out keyword research for their CIM/CAM assignments and others will be doing research on behalf of their companies for SEO/PPC/Social Media reasons. Whatever the reason, I'm sure that you might well find an use for the Answer the Public keyword tool. What it does is take your […]

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New Course! CIM Level 3 – Foundation Certificate in Marketing

March 2, 2016

Tweet Starting from June Marketing Tom is going to be offering one of CIM's most recent qualifications, the CIM Level 3 – Foundation Certificate in Marketing. This qualification is aimed at those who are in a support-level marketing role and does not require any previous experience or knowledge of marketing. This is a new step […]

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Social Media Trends 2016

January 15, 2016

Tweet You may be wondering where Social Media is going this year. What are the trends to look out for? Are there any new techniques? What platforms will win out? To this end, I thought I'd create a compendium of articles from some of the top Digital/Social Media sites to try and help you figure […]

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Enter Our Christmas Prize Draw For A FREE Book

December 4, 2015

Tweet 'Tis the season to be jolly and we are very pleased to be offering two copies of the excellent new book by David Meerman Scott,  The New Rules of Marketing and PR.  The book is in its 5th edition and offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly […]

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Ten Tips To Improve Twitter Performance

November 26, 2015

Tweet On the @TwitterSmallBiz account you can find a whole host of tips to ensure that you are maximising your use of Twitter. Here are a 10 that I came across this morning and wanted to share with you. 1. Pinning Tweets To the Top of Your Timeline #TweetTip: Highlight important Tweets on your timeline […]

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Some Interesting New Tools From Twitter

November 4, 2015

Tweet Jack Dorsey is back at the helm of Twitter and it looks like things have been fairly busy over there for the past few weeks. Whilst some of the news outlets have focused on Twitter's growth problems Jack and his team have been getting on with the job of improving Twitter. So, where shall we […]

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